{"id":9910,"date":"2019-11-27T13:19:38","date_gmt":"2019-11-27T12:19:38","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=9910"},"modified":"2023-05-11T11:03:46","modified_gmt":"2023-05-11T09:03:46","slug":"nakupni-horecka-black-friday","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/nakupni-horecka-black-friday","title":{"rendered":"N\u00e1kupn\u00ed hore\u010dka BLACK FRIDAY"},"content":{"rendered":"<p>Tak je to tady&#8230;Black Friday! A u\u017e tento p\u00e1tek! Ale co to vlastn\u011b znamen\u00e1 a kde se se vzal?<\/p>\n<p>Black Friday neboli \u010cern\u00fd p\u00e1tek je marketingov\u00e1 akce p\u0159evzat\u00e1 z USA. Pova\u017euje se za za\u010d\u00e1tek p\u0159edv\u00e1no\u010dn\u00edch n\u00e1kup\u016f a d\u00e1 se \u0159\u00edci, \u017ee pro mnoh\u00e9 nakupuj\u00edc\u00ed je to opravdov\u00fd sv\u00e1tek slev.<\/p>\n<p>V posledn\u00edch letech se Black Friday nevztahuje jen na posledn\u00ed p\u00e1te\u010dn\u00ed den v listopadu, ale n\u011bkter\u00e9 e-shopy a kamenn\u00e9 obchody maj\u00ed \u010cern\u00fd p\u00e1tek i cel\u00fd listopad!<\/p>\n<h3>\u010cern\u00fd p\u00e1tek v \u010d\u00edslech<\/h3>\n<p>93% \u010cech\u016f v\u00ed, co je to Black Friday. V\u00a0\u010cesk\u00e9 republice vzroste v\u00a0tento den prodej o cca 350% oproti b\u011b\u017en\u00fdm dn\u016fm. A kolik jsou \u010ce\u0161i schopn\u00ed utratit? Je to v\u00a0pr\u016fm\u011bru okolo 5 a p\u016fl tis\u00edce K\u010d! Pr\u016fm\u011brn\u00e1 sleva v\u00a0\u010desk\u00fdch e-shopech se pohybuje okolo 63%.<sup>1<br \/>\n<\/sup><\/p>\n<h3>Nakupuj\u00ed \u010ce\u0161i v\u00edce z\u00a0pohodl\u00ed domova nebo se vyprav\u00ed do n\u00e1kupn\u00edch center?<\/h3>\n<p>V roce 2017 23,7% \u010cech\u016f nakupovalo v kamenn\u00fdch obchodech. O rok pozd\u011bji u\u017e to bylo pouze 14,6%. Zaj\u00edmav\u00e9 je, \u017ee 33,5% nakupuje pouze na e-shopu. Nicm\u00e9n\u011b dot\u00e1zan\u00ed rad\u011bji kombinuj\u00ed n\u00e1v\u0161t\u011bvu kamenn\u00e9 prodejny a e-shop\u016f.<\/p>\n<p>Dejte si ale pozor p\u0159i n\u00e1kupech. N\u011bkte\u0159\u00ed v\u00e1s mohou p\u011bkn\u011b nap\u00e1lit! Pod\u00edvejte se p\u00e1r dn\u016f dop\u0159edu na v\u00fdrobek, kter\u00fd si pl\u00e1nujete koupit a uvid\u00edte, zda se cena v\u00fdrazn\u011b zm\u011bn\u00ed nebo nikoli. M\u016f\u017eete tak\u00e9 vyu\u017e\u00edt r\u016fzn\u00fdch srovn\u00e1va\u010d\u016f zbo\u017e\u00ed.<\/p>\n<h3>Ale co takov\u00e1 novinka jako Cyber Monday?<\/h3>\n<p>V \u010de\u0161tin\u011b p\u0159ekl\u00e1dan\u00e9 jako Kyber-pond\u011bl\u00ed. Tro\u0161ku kostrbat\u00e9, \u017ee? Cyber Monday byl vytvo\u0159en marketingov\u00fdmi spole\u010dnostmi, aby se zv\u00fd\u0161il prodej p\u0159es e-shopy. V \u010cesk\u00e9 republice jsme mohli tento sv\u00e1tek zaznamenat cca p\u0159ed 2 lety.\u00a0 Letos Cyber Monday jist\u011b uvid\u00edte u\u017e u v\u00edce e-shop\u016f.<\/p>\n<p>My v RAJA nezah\u00e1l\u00edme a jsme na n\u00e1kupn\u00ed hore\u010dku p\u0159ipraveni! Nezapome\u0148te tak\u00e9 odeb\u00edrat n\u00e1\u0161 <a href=\"https:\/\/www.rajapack.cz\/\">newsletter<\/a>, kde se v\u010das v\u0161echno dozv\u00edte!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><a href=\"https:\/\/black-friday.global\/cs-cz\/\">https:\/\/black-friday.global\/cs-cz\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Tak je to tady&#8230;Black Friday! A u\u017e tento p\u00e1tek! Ale co to vlastn\u011b znamen\u00e1 a kde se se vzal? Black Friday neboli \u010cern\u00fd p\u00e1tek je marketingov\u00e1 akce p\u0159evzat\u00e1 z USA. [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":9911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1205],"tags":[168,1084],"class_list":["post-9910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\n<title>N\u00e1kupn\u00ed hore\u010dka BLACK FRIDAY - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/nakupni-horecka-black-friday\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1kupn\u00ed hore\u010dka BLACK FRIDAY - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"og:description\" content=\"Tak je to tady&#8230;Black Friday! A u\u017e tento p\u00e1tek! Ale co to vlastn\u011b znamen\u00e1 a kde se se vzal? Black Friday neboli \u010cern\u00fd p\u00e1tek je marketingov\u00e1 akce p\u0159evzat\u00e1 z USA. 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