{"id":9637,"date":"2017-09-27T08:28:14","date_gmt":"2017-09-27T06:28:14","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=9637"},"modified":"2023-05-19T10:38:24","modified_gmt":"2023-05-19T08:38:24","slug":"nefrustrujte-sve-zakazniky-balte-jednoduse","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/nefrustrujte-sve-zakazniky-balte-jednoduse","title":{"rendered":"Nefrustrujte sv\u00e9 z\u00e1kazn\u00edky! Balte jednodu\u0161e"},"content":{"rendered":"

Zajist\u00e9 to zn\u00e1te, kone\u010dn\u011b jste si po\u0159\u00eddili to, co jste pot\u0159ebovali a jste pln\u00ed o\u010dek\u00e1v\u00e1n\u00ed a netrp\u011bliv\u00ed, jak to bude fungovat, vypadat anebo to chcete jen jednodu\u0161e rozbalit a vyndat z obalu. Jen\u017ee na tento skute\u010dn\u011b a\u017e \u201evybalovac\u00ed boj\u201c je mnohdy nutn\u00e9 se vybavit n\u016f\u017ekami, no\u017eem, kle\u0161t\u011bmi a jin\u00fdmi pom\u016fckami.<\/p>\n

Je skute\u010dn\u011b nutn\u00e9 pou\u017e\u00edvat tolik materi\u00e1lu na obaly?<\/h2>\n

I s \u00fapln\u011b jednoduchou logikou a pr\u016fm\u011brn\u00fdm vjemem pro v\u011bc m\u016f\u017eeme zhodnotit, \u017ee t\u0159eba USB kl\u00ed\u010d zabalen\u00fd do 5x n\u00e1sobn\u011b v\u011bt\u0161\u00edho obalu z plastu asi nebude t\u00edm nejlep\u0161\u00edm \u0159e\u0161en\u00edm. (Samoz\u0159ejm\u011b, existuje zbo\u017e\u00ed, kter\u00e9 pro sv\u016fj individu\u00e1ln\u00ed charakter opravdu nem\u016f\u017ee b\u00fdt jinak zabalen\u00fd, jako t\u0159eba l\u00e9ky, k\u0159ehk\u00e9 v\u011bci atd.). Nejen\u017ee se jedn\u00e1 o nekomfortnost z pohledu kone\u010dn\u00e9ho z\u00e1kazn\u00edka, ale tak\u00e9 doch\u00e1z\u00ed k enormn\u00edmu zat\u011b\u017eov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed.<\/p>\n

O tomto probl\u00e9me v\u00ed i jeden z nejv\u011bt\u0161\u00edch internetov\u00fdch prodejc\u016f ve sv\u011bt\u011b \u2013 Amazon. Viceprezident Amazonu pro spot\u0159ebn\u00ed zbo\u017e\u00ed, pan Herrington tvrd\u00ed, \u017ee i on m\u00e1 probl\u00e9m s vybalov\u00e1n\u00edm produkt\u016f z takov\u00e9ho mno\u017estv\u00ed obal\u016f. Takt\u00e9\u017e tvrd\u00ed, \u017ee pokud se rozhodnete pro typick\u00fd online n\u00e1kup, bude na v\u00e1s \u010dekat obrovsk\u00e9 mno\u017estv\u00ed obal\u016f s tunou pr\u00e1ce. To sam\u00e9 tvrd\u00ed tak\u00e9 CEO Amazonu Jeff Bezos<\/a>: \u201eV\u0161ichni jsme za\u017eili frustraci p\u0159i pokuse o vynd\u00e1n\u00ed zbo\u017e\u00ed z t\u00e9m\u011b\u0159 neproniknuteln\u00fdch obal\u016f, jako jsou plastov\u00e9 boxy a v\u00fdrobky sv\u00e1zan\u00e9 des\u00edtkami dr\u00e1t\u011bn\u00fdch vazeb.<\/em>“<\/p>\n

Spole\u010dnost Amazon, ale kon\u00e1 a u\u017e dva roky se pasuje s t\u011b\u017ekou \u00falohou \u2013 jak p\u0159inutit v\u00fdrobce, aby p\u0159istoupili k \u201eFrustration-Free Packaging\u201c (obaly bez frustrace) a zbavili tak sv\u00e9 produkty zbyte\u010dn\u00fdch obal\u016f? Z\u00e1rove\u0148, by t\u00edm vy\u0159e\u0161ili i nejv\u011bt\u0161\u00ed zdroj st\u00ed\u017enost\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed jsou frustrov\u00e1n\u00ed vybalov\u00e1n\u00edm zbyte\u010dn\u00e9ho mno\u017estv\u00ed obal\u016f. I p\u0159esto, frustrace p\u0159etrv\u00e1v\u00e1, proto\u017ee pouze 600 z mili\u00f3n\u016f produkt\u016f, kter\u00e9 Amazon prod\u00e1v\u00e1 je ve verzi bez \u201efrustrace\u201c.<\/p>\n

Co je podstatou \u201eFrustration-Free Packaging\u201c?<\/h2>\n

Jestli m\u00e1 spole\u010dnost skute\u010dn\u011b z\u00e1jem o odstran\u011bn\u00ed tohoto z\u00e1va\u017en\u00e9ho probl\u00e9mu, mus\u00ed si uv\u011bdomit fakt, \u017ee balit zbo\u017e\u00ed se d\u00e1 i rozumn\u011b a v souladu s udr\u017eiteln\u00fdm marketingem. Jestli odstran\u00edme bari\u00e9ry, kter\u00e9 n\u00e1m konzumn\u00ed spole\u010dnost podsouv\u00e1 ka\u017edou vte\u0159inu, d\u0159\u00edv nebo pozd\u011bji se pln\u011b ztoto\u017en\u00edme s \u201eFrustration-Free Packaging\u201c. Tento syst\u00e9m by m\u011bl zabr\u00e1nit pl\u00fdtv\u00e1n\u00edm obalov\u00fdch materi\u00e1l\u016f a takt\u00e9\u017e frustraci z\u00e1kazn\u00edk\u016f. Prodejce se m\u00e1 p\u0159ece sna\u017eit o \u00faplnou spokojenost sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n

Stejn\u00fd produkt, lep\u0161\u00ed balen\u00ed<\/h3>\n

Nov\u00ed u\u017eivatel\u00e9 tohoto konceptu m\u016f\u017eou b\u00fdt zpo\u010d\u00e1tku m\u00edrn\u011b nejist\u00ed a v obav\u00e1ch, jestli bude jejich produkt dostate\u010dn\u011b zabalen\u00fd a jestli nep\u0159ijdou o n\u011bjakou zakoupenou \u010d\u00e1st. Av\u0161ak v\u0161echny tyto negativn\u00ed bari\u00e9ry t\u0159eba prolomit racion\u00e1ln\u00edm p\u0159\u00edstupem, v\u017edy\u0165 popelnice m\u016f\u017eeme naplnit i jin\u00fdm zp\u016fsobem…<\/p>\n

V\u00fdrobci, kte\u0159\u00ed p\u0159istoupili k \u201eFrustration-Free Packaging\u201c bal\u00ed stejn\u00e9 produkty, kter\u00e9 jsou k nalezen\u00ed i v reg\u00e1lech b\u011b\u017en\u00fdch obchod\u016f stylem, kter\u00fd je mnohem sofistikovan\u011bj\u0161\u00ed.<\/p>\n

Jak to vypad\u00e1 v praxi?<\/h3>\n

Prvn\u00ed produkty, kter\u00e9 byly takto balen\u00e9, poch\u00e1zely od spole\u010dnosti vyr\u00e1b\u011bj\u00edc\u00ed hra\u010dky pro d\u011bti. Konkr\u00e9tn\u011b se jednalo o pir\u00e1tskou lo\u010f Fisher-Price Imaginext Adventures Pirate Ship. Pr\u00e1v\u011b hra\u010dky jsou v\u011bt\u0161inou balen\u00e9 jako logick\u00e1 h\u00e1danka. Nejd\u0159\u00edv je nutn\u00e9 p\u0159ij\u00edt na to, jak se ten hezk\u00fd a barevn\u00fd obal otev\u00edr\u00e1 a a\u017e pak m\u016f\u017eeme hra\u010dku \u201evysvobodit\u201c. Jestli m\u00e1te u sebe d\u011bti, kter\u00e9 si ji\u017e cht\u011bj\u00ed hr\u00e1t, tak je zapot\u0159eb\u00ed vyzbrojit se \u017eeleznou trp\u011blivost\u00ed a p\u0159ipravit se na pl\u00e1\u010d, proto\u017ee tuto hra\u010dku jen tak nevybal\u00edte. Balen\u00ed, kter\u00e9 k v\u00e1m dom\u016f doraz\u00ed, je krabice v krabici, hra\u010dka je p\u0159ipevn\u011bna plastov\u00fdmi kabely a zaji\u0161t\u011bn\u00e1 r\u016fzn\u00fdmi obaly. Amazon toto v\u0161echno eliminoval a m\u00edsto r\u00e9busu v\u00e1m doru\u010d\u00ed jednoduchou krabici, v kter\u00e9 je produkt p\u0159\u00edmo zabalen\u00fd bez zbyte\u010dn\u00e9ho odpadu a nutnosti dlouh\u00e9ho procesu vybalov\u00e1n\u00ed.<\/p>\n

\"Stejn\u00fd<\/p>\n

 <\/p>\n

Zdroj obr\u00e1zku: www.images-na.ssl-images-amazon.com<\/a><\/p>\n

 <\/p>\n

Necht\u011bj\u00ed z\u00e1kazn\u00edci na\u0161e hezk\u00e9 obaly?<\/h3>\n

Samoz\u0159ejm\u011b, \u017ee hezk\u00fd a poutav\u00fd obal prod\u00e1v\u00e1, ale pokud nen\u00ed funk\u010dn\u00ed a je pro z\u00e1kazn\u00edky vysloven\u011b nep\u0159\u00e1telsk\u00fd, lid\u00e9 budou frustrovan\u00ed. O \u00fasp\u011bchu t\u00e9to iniciativy sv\u011bd\u010d\u00ed i hodnocen\u00ed lid\u00ed na Amazonu, kte\u0159\u00ed jsou z t\u00e9to inovace nad\u0161en\u00ed. Takov\u00fd jednoduch\u00fd zp\u016fsob balen\u00ed za\u010daly pou\u017e\u00edvat firmy jako Philips, Polaroid, Procter&Gamble, Bounty, Tide, Duracell, a jin\u00e9. Pr\u00e1v\u011b Duracell zp\u016fsobil p\u0159evrat s jejich zjednodu\u0161en\u00fdm balen\u00edm bateri\u00ed a lidi si tento syst\u00e9m hodn\u011b obl\u00edbili.<\/p>\n

 <\/p>\n

Jednoduch\u00e9 vybalov\u00e1n\u00ed, men\u0161\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed a silnej\u0161\u00ed pozice na trhu<\/h3>\n

Z\u00e1kazn\u00edci, kte\u0159\u00ed dostanou va\u0161e zbo\u017e\u00ed v jednoduch\u00e9m a lehce dostupn\u00e9m obalu, ji\u017e nebudou frustrovan\u00ed a zbo\u017e\u00ed budou moct ihned pou\u017e\u00edvat. Dal\u0161\u00ed v\u00fdhodou je \u0161et\u0159en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed a vy se tak m\u016f\u017eete chlubit, \u017ee va\u0161e spole\u010dnost je v\u00edc ekologick\u00e1 a nezat\u011b\u017euje na\u0161i planetu. Jak ale m\u016f\u017ee oby\u010dejn\u00e1 zm\u011bna balen\u00ed posilnit va\u0161i pozici na trhu? Pokud jste prodejcem na Amazonu a jste i p\u0159\u00edm\u00fdm v\u00fdrobcem nebo ofici\u00e1ln\u00edm distributorem produktu, vyu\u017e\u00edvan\u00edm \u201eFrustration-Free Packaging\u201c z\u00edsk\u00e1te velikou v\u00fdhodu oproti jin\u00fdm prodejc\u016fm. Neautorizovan\u00ed prodejci toti\u017e nebudou m\u00edt mo\u017enost z\u00edskat ov\u011b\u0159en\u00ed na zas\u00edl\u00e1n\u00ed takov\u00fdch bal\u00edk\u016f a jejich pozice budou automaticky ni\u017e\u0161\u00ed. Z\u00e1kazn\u00edci se ji\u017e nau\u010dili syst\u00e9m, \u017ee firmy, kter\u00e9 pos\u00edlaj\u00ed bal\u00edky bez otravn\u00e9ho balen\u00ed jsou autorizovan\u00e9 firmy a m\u016f\u017eou se spolehnout, \u017ee v\u017edy obdr\u017e\u00ed origin\u00e1ln\u00ed produkt.<\/p>\n

V p\u0159\u00edpad\u011b, \u017ee na Amazonu neprod\u00e1v\u00e1te, jejich syst\u00e9m jednoduch\u00e9ho balen\u00ed bez frustrace m\u016f\u017ee b\u00fdt pro v\u00e1s skv\u011blou inspirac\u00ed. Lidi si jednoduch\u00e9 balen\u00ed hodn\u011b obl\u00edbili, o \u010dem sv\u011bd\u010d\u00ed i mno\u017estv\u00ed pozitivn\u00edch hodnocen\u00ed. Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e implementovat ji\u017e zku\u0161enostmi ov\u011b\u0159en\u00fd syst\u00e9m. P\u0159\u00edstupnost va\u0161eho balen\u00ed m\u016f\u017eete otestovat na vzorce lid\u00ed A\/B testov\u00e1n\u00edm. Nebo testujte p\u016fvodn\u00ed a nov\u00e9 zjednodu\u0161en\u00e9 balen\u00ed na va\u0161ich zn\u00e1m\u00fdch. Rychlost vybalen\u00ed a frustrace lid\u00ed budou pro v\u00e1s ukazovatelem spokojenosti z\u00e1kazn\u00edk\u016f p\u0159i prvn\u00edm kontaktu s produktem.<\/p>\n

Jednodu\u0161\u0161\u00ed balen\u00ed = spokojen\u00ed z\u00e1kazn\u00edci<\/h2>\n

Jestli maj\u00ed va\u0161i z\u00e1kazn\u00edci prvn\u00ed zku\u0161enost s produktem negativn\u00ed a rozbalen\u00ed produktu jim trv\u00e1 nep\u0159im\u011b\u0159en\u011b dlouho, ne\u010dekejte, \u017ee u v\u00e1s znova nakoup\u00ed. Prvn\u00ed dojem je z\u00e1sadn\u00ed nejen p\u0159i potk\u00e1n\u00ed nov\u00fdch lid\u00ed, ale tak\u00e9 p\u0159i rozbalovan\u00ed produkt\u016f. Stavte tedy na jednoduchost bez zbyte\u010dn\u00fdch obal\u016f, kter\u00e9 znemo\u017e\u0148uj\u00ed lidem rychl\u00e9 pou\u017e\u00edvan\u00ed produkt\u016f. Produkty, kter\u00e9 se daj\u00ed rozbalit v pr\u016fb\u011bhu vte\u0159in a n\u00e1sledn\u011b hned pou\u017e\u00edvat, budou m\u00edt zaru\u010den\u011b \u00fasp\u011bch. Ne nadarmo se \u0159\u00edk\u00e1, \u017ee v jednoduchosti je kr\u00e1sa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zajist\u00e9 to zn\u00e1te, kone\u010dn\u011b jste si po\u0159\u00eddili to, co jste pot\u0159ebovali a jste pln\u00ed o\u010dek\u00e1v\u00e1n\u00ed a netrp\u011bliv\u00ed, jak to bude fungovat, vypadat anebo to chcete jen jednodu\u0161e rozbalit a vyndat […]<\/p>\n","protected":false},"author":25,"featured_media":11368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1205,1206],"tags":[1084,873],"class_list":["post-9637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-obaly-a-novinky","category-tipy-a-navody","tag-produkty","tag-vyplnovy-material"],"acf":[],"yoast_head":"\nNefrustrujte sv\u00e9 z\u00e1kazn\u00edky! Balte jednodu\u0161e - Obaloviny.Rajapack.cz<\/title>\n<meta name=\"description\" content=\"Rozbalen\u00ed produktu by m\u011blo b\u00fdt pro koncov\u00e9ho u\u017e\u00edvatele p\u0159\u00edjemn\u00e9. V praxi to ale \u010dasto vypad\u00e1, jako ne\u00faprosn\u00fd boj no\u017ee, n\u016f\u017eek a trp\u011blivosti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/nefrustrujte-sve-zakazniky-balte-jednoduse\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nefrustrujte sv\u00e9 z\u00e1kazn\u00edky! Balte jednodu\u0161e - Obaloviny.Rajapack.cz\" \/>\n<meta property=\"og:description\" content=\"Rozbalen\u00ed produktu by m\u011blo b\u00fdt pro koncov\u00e9ho u\u017e\u00edvatele p\u0159\u00edjemn\u00e9. 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