{"id":9587,"date":"2017-05-31T13:38:20","date_gmt":"2017-05-31T11:38:20","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=9587"},"modified":"2023-05-18T08:02:33","modified_gmt":"2023-05-18T06:02:33","slug":"zajimavy-obal-si-bude-delat-reklamu-na-socialnich-mediich-sam","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/zajimavy-obal-si-bude-delat-reklamu-na-socialnich-mediich-sam","title":{"rendered":"Zaj\u00edmav\u00fd obal si bude d\u011blat reklamu na soci\u00e1ln\u00edch medi\u00edch s\u00e1m"},"content":{"rendered":"<p>Na zp\u016fsobech, jak\u00fdmi jsou produkty vizu\u00e1ln\u011b prezentov\u00e1ny p\u0159ed z\u00e1kazn\u00edky, v\u010detn\u011b tvorby reklamy a materi\u00e1l\u016f pro propagaci, pracuje cel\u00fd t\u00fdm market\u00e9r\u016f, kreativc\u016f a stylist\u016f, kte\u0159\u00ed se sna\u017e\u00ed produkt uk\u00e1zat v tom nejlep\u0161\u00edm sv\u011btle. Co se v\u0161ak s produktem d\u011bje v re\u00e1ln\u00e9m sv\u011bt\u011b? Jak ho z\u00e1kazn\u00edci vid\u00ed bez profesion\u00e1ln\u00edho osv\u011btlen\u00ed nebo post editaci? Vzhledem k tomu, \u017ee soci\u00e1ln\u00ed platformy, jak\u00fdmi jsou Facebook, Instagram, Twitter, Pinterest nebo Tumblr, maj\u00ed tendenci r\u016fst, jedna v\u011bc je jist\u00e1.<\/p>\n<p><strong>Z\u00e1kazn\u00edci, a ne market\u00e9\u0159i, budou st\u00e1le \u010dast\u011bji v pop\u0159ed\u00ed ve vizu\u00e1ln\u00ed prezentaci a \u0161\u00ed\u0159en\u00ed obr\u00e1zk\u016f produkt\u016f.<\/strong><\/p>\n<p>Jak velkou moc maj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b a jejich u\u017eivatel\u00e9 v ot\u00e1zce propagace zna\u010dky a produkt\u016f nazna\u010duj\u00ed z\u00e1v\u011bry <a href=\"https:\/\/www.usa.canon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">studie spole\u010dnosti Canon<\/a>, kter\u00e1 zkoumala trendy ve fotografov\u00e1n\u00ed. V\u00fdsledky prok\u00e1zaly, \u017ee t\u00e9m\u011b\u0159 jeden ze \u010dty\u0159 spot\u0159ebitel\u016f fot\u00ed p\u0159ibli\u017en\u011b 300 fotek m\u011bs\u00ed\u010dn\u011b. Jenom Instagram m\u00e1 v\u00edc ne\u017e 700 mili\u00f3n\u016f aktivn\u00edch u\u017eivatel\u016f m\u011bs\u00ed\u010dn\u011b a Twitter zase uv\u00e1d\u00ed v\u00edc ne\u017e 313 mili\u00f3n\u016f. Spot\u0159ebitel\u00e9 vytv\u00e1\u0159ej\u00ed a sd\u00edlej\u00ed obr\u00e1zky t\u00e9m\u011b\u0159 v\u0161eho a neust\u00e1le, co\u017e znamen\u00e1, \u017ee va\u0161e zna\u010dka a jej\u00ed produkty nab\u00edraj\u00ed sv\u016fj vlastn\u00ed vizu\u00e1ln\u00ed a spole\u010densk\u00fd \u017eivot, kter\u00fd nen\u00ed v rukou v\u00e1s &#8211; market\u00e9r\u016f, ale v rukou z\u00e1kazn\u00edk\u016f. Nicm\u00e9n\u011b re\u00e1ln\u00fd \u00fasp\u011bch produkt\u016f m\u016f\u017eete do zna\u010dn\u00e9 m\u00edry ovlivnit i mimo \u201ebezpe\u010dn\u00e9\u201c prost\u0159ed\u00ed profesion\u00e1ln\u00edho t\u00fdmu.<\/p>\n<p>Tradi\u010dn\u00ed metody z\u00edsk\u00e1v\u00e1n\u00ed p\u0159ehled\u016f o tom, jak produkty vypadaj\u00ed a p\u016fsob\u00ed v re\u00e1ln\u00edm sv\u011bt\u011b, zahrnuj\u00ed sledov\u00e1n\u00ed odkaz\u016f v textech prost\u0159ednictv\u00edm hashtag\u016f nebo tag\u016f, kter\u00e9 z\u00e1kazn\u00edci pou\u017eili. M\u016f\u017eete tak sledovat a analyzovat vzhled sv\u00fdch produkt\u016f v \u201edivo\u010din\u011b\u201c.<\/p>\n<p>Ze \u017eiveln\u00fdch obr\u00e1zk\u016f produkt\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch je mo\u017en\u00e9 se v\u00fdrazn\u011b pou\u010dit a pou\u017e\u00edt tyhle poznatky na zlep\u0161en\u00ed. Nap\u0159\u00edklad, jak\u00fd je prvn\u00ed styk z\u00e1kazn\u00edka se zna\u010dkou prost\u0159ednictv\u00edm obalu? M\u016f\u017eete tak zjistit, jak produkt vid\u00ed z\u00e1kazn\u00edci a zda je n\u00e1vrh a um\u00edst\u011bn\u00ed loga dostate\u010dn\u011b viditeln\u00e9 a poutav\u00e9.<\/p>\n<p>Produktov\u00e9 a tak\u00e9 sekund\u00e1rn\u00ed obaly, ve kter\u00fdch se zbo\u017e\u00ed doru\u010d\u00ed do rukou z\u00e1kazn\u00edk\u016f, jsou vynikaj\u00edc\u00edm komunika\u010dn\u00edm a oslovovac\u00edm kan\u00e1lem. Obaly obsahuj\u00edc\u00ed zpr\u00e1vu, d\u00edky kter\u00e9 m\u016f\u017eete sv\u00e9 z\u00e1kazn\u00edky pob\u00eddnout, aby \u0161\u00ed\u0159ili sv\u00e9 pocity a zku\u0161enosti v souvislosti s produktem, p\u0159edstavuj\u00ed novou zbra\u0148 ve va\u0161ich ruk\u00e1ch. Soci\u00e1ln\u00ed s\u00edt\u011b slou\u017e\u00ed na vytvo\u0159en\u00ed popt\u00e1vky, kterou mohou p\u0159irozen\u00fdm zp\u016fsobem tvo\u0159it pr\u00e1v\u011b u\u017eivatel\u00e9 \u2013 va\u0161i z\u00e1kazn\u00edci.<\/p>\n<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b tedy nejsou jenom m\u00edstem pro zviditeln\u011bn\u00ed zna\u010dky, ale jsou i obchodn\u00edm prost\u0159ed\u00edm, ve kter\u00e9m z\u00e1kazn\u00edci bez cenzury pozn\u00e1vaj\u00ed, diskutuj\u00ed a v neposledn\u00ed \u0159ad\u011b, tou\u017e\u00ed po produktech.<\/strong><\/p>\n<p>V\u00fdsledky <a href=\"http:\/\/blog.iconosquare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">studie IconoSquare<\/a> prok\u00e1zaly, \u017ee 62 % u\u017eivatel\u016f Instagramu sleduje profil zna\u010dky z prost\u00e9ho d\u016fvodu \u2013 zna\u010dku maj\u00ed r\u00e1di. Pokud na Instagramu zve\u0159ejn\u00edte ty spr\u00e1vn\u00e9 sn\u00edmky, spot\u0159ebitel\u00e9 p\u0159ijmou va\u0161e marketingov\u00e9 poselstv\u00ed, ani\u017e by museli b\u00fdt vystaveni slo\u017eit\u00fdm prodejn\u00fdm technik\u00e1m.<\/p>\n<p><strong>Princip a smysl soci\u00e1ln\u00edch m\u00e9di\u00ed je jednoduch\u00fd \u2013 spokojen\u00ed z\u00e1kazn\u00edci pom\u00e1haj\u00ed p\u0159em\u011bnit pasivn\u00ed z\u00e1kazn\u00edky na aktivn\u00ed.<\/strong><\/p>\n<p>Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed na propagaci produkt\u016f prost\u0159ednictv\u00edm poutav\u00e9ho, z\u00e1bavn\u00e9ho a jedine\u010dn\u00e9ho obalu, m\u00e1 n\u011bkolik v\u00fdhod<\/p>\n<ul>\n<li>soci\u00e1ln\u00ed m\u00e9dia dok\u00e1\u017eou vyvolat diskuzi o produktu, kter\u00e1 m\u016f\u017ee nabrat obrovsk\u00fdch rozm\u011br\u016f,<\/li>\n<li>soci\u00e1ln\u00ed m\u00e9dia maj\u00ed \u0161irok\u00fd dosah,<\/li>\n<li>soci\u00e1ln\u00ed m\u00e9dia zlid\u0161\u0165uj\u00ed zna\u010dky a jejich produkty.<\/li>\n<\/ul>\n<p>Vyu\u017eijte proto balen\u00ed va\u0161ich produkt\u016f na upout\u00e1n\u00ed pozornosti z\u00e1kazn\u00edk\u016f. Komunikujte s nimi prost\u0159ednictv\u00edm obal\u016f, nab\u00eddn\u011bte jim mo\u017enosti, jak se dozv\u011bd\u00ed v\u00edc u\u017eite\u010dn\u00fdch informac\u00ed, nebo je spojte s komunitou lid\u00ed se spole\u010dn\u00fdmi z\u00e1jmy. \u010c\u00edm v\u00edc budete balen\u00ed personalizovat, t\u00edm je v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edky oslov\u00edte lidskou a z\u00e1rove\u0148 hravou formou.<\/p>\n<h2>P\u0159\u00edklady z praxe<\/h2>\n<h3>Kdy\u017e tomu pom\u016f\u017eeme \u2013 Indie Hair<\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/IndieHair\/\" target=\"_blank\" rel=\"noopener noreferrer\">Indie Hair<\/a> p\u0159edstavuje jeden z mnoh\u00fdch p\u0159\u00edpad\u016f, v kter\u00fdch m\u00e1 za\u010dlen\u011bn\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed do n\u00e1vrhu obalu nesm\u00edrn\u011b pozitivn\u00ed vliv na vn\u00edm\u00e1n\u00ed zna\u010dky a l\u00edbivosti produktu. Zna\u010dka Indie Hair reprezentuje linii kosmetick\u00fdch produkt\u016f s osobit\u00fdm stylem. Dizajn jejich obal\u016f je mo\u017en\u00e9 na prvn\u00ed pohled identifikovat d\u00edky mohutn\u00e9mu fontu a v\u00fdrazn\u00fdm barv\u00e1m. Ka\u017ed\u00fd jeden obal obsahuje unik\u00e1tn\u00ed hashtag, kter\u00fd se objevuje nap\u0159\u00ed\u010d celou lini\u00ed produkt\u016f. Nap\u0159\u00edklad, r\u016f\u017eov\u00e1 linie extra zpev\u0148uj\u00edc\u00edch vlasov\u00fdch produkt\u016f Indie Hair, nese hashtag #superfirm, kter\u00fd se opakovan\u011b objevuje na obalech, v reklamn\u00edch textech a kampan\u00edch, a zejm\u00e9na na Instagramu. Kdy\u017e zad\u00e1te hashtag z obal\u016f produkt\u016f Indie Hair do Twitteru nebo Instagramu, najdete velk\u00e9 mno\u017estv\u00ed p\u0159\u00edsp\u011bvk\u016f od z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed zna\u010dce d\u011blaj\u00ed to nejlep\u0161\u00ed jm\u00e9no a taky reklamu.<\/p>\n<p>Tenhle n\u00e1pad zahrnut\u00ed unik\u00e1tn\u00edho hashtagu do dizajnu obalu je chyt\u0159e sp\u00e1rov\u00e1n hashtagem spole\u010dnosti #MyIndieHair, kter\u00fd kop\u00edruje webovou adresu spole\u010dnosti a pokr\u00fdv\u00e1 obecn\u011bj\u0161\u00ed tipy. Spole\u010dnost uzav\u00edr\u00e1 marketingov\u00fd kruh t\u00edm, \u017ee na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nab\u00edz\u00ed tipy pro vlasov\u00fd styling. D\u00edky obalov\u00e9mu dizajnu a kampan\u011bmi s hashtagy se tak kolem zna\u010dky vytv\u00e1\u0159\u00ed dynamick\u00e1 komunita v\u011brn\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<h3>Kdy\u017e to jde samo \u2013 Subway<\/h3>\n<p>Volba spole\u010dnosti pou\u017e\u00edt jejich v\u00fdrazn\u00e9 logo na ka\u017ed\u00e9m jednom pap\u00edru, do kter\u00e9ho sendvi\u010d zabal\u00ed, je vynikaj\u00edc\u00edm p\u0159\u00edkladem, jak se dok\u00e1\u017ee chyt\u0159e navr\u017een\u00fd obal objevit na soci\u00e1ln\u00edch s\u00edt\u00ed doslova s\u00e1m. Sen ka\u017ed\u00e9ho market\u00e9ra se tak st\u00e1v\u00e1 skute\u010dnost\u00ed, kdy\u017e produkt nab\u00fdv\u00e1 vlastn\u00ed soci\u00e1ln\u00ed \u017eivot a pov\u011bdom\u00ed. P\u0159edstavte si, jak\u00e1 by to byla \u0161koda, kdyby byl sendvi\u010d zabalen do oby\u010dejn\u00e9ho pap\u00edru bez loga spole\u010dnosti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na zp\u016fsobech, jak\u00fdmi jsou produkty vizu\u00e1ln\u011b prezentov\u00e1ny p\u0159ed z\u00e1kazn\u00edky, v\u010detn\u011b tvorby reklamy a materi\u00e1l\u016f pro propagaci, pracuje cel\u00fd t\u00fdm market\u00e9r\u016f, kreativc\u016f a stylist\u016f, kte\u0159\u00ed se sna\u017e\u00ed produkt uk\u00e1zat v tom [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":11479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1205],"tags":[168,1084],"class_list":["post-9587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\n<title>Zaj\u00edmav\u00fd obal si bude d\u011blat reklamu na soci\u00e1ln\u00edch medi\u00edch s\u00e1m - Obaloviny Rajapack<\/title>\n<meta name=\"description\" content=\"Vyu\u017eijte balen\u00ed k upout\u00e1n\u00ed pozornosti z\u00e1kazn\u00edk\u016f. Personalizovan\u00fd obal oslov\u00ed spot\u0159ebitele lidskou formou a m\u00e1 v\u011bt\u0161\u00ed \u00fasp\u011bch na soci\u00e1ln\u00edch s\u00edt\u00edch. Jak na to?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/zajimavy-obal-si-bude-delat-reklamu-na-socialnich-mediich-sam\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zaj\u00edmav\u00fd obal si bude d\u011blat reklamu na soci\u00e1ln\u00edch medi\u00edch s\u00e1m - Obaloviny Rajapack\" \/>\n<meta property=\"og:description\" content=\"Vyu\u017eijte balen\u00ed k upout\u00e1n\u00ed pozornosti z\u00e1kazn\u00edk\u016f. Personalizovan\u00fd obal oslov\u00ed spot\u0159ebitele lidskou formou a m\u00e1 v\u011bt\u0161\u00ed \u00fasp\u011bch na soci\u00e1ln\u00edch s\u00edt\u00edch. 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