{"id":9522,"date":"2017-05-09T12:45:16","date_gmt":"2017-05-09T10:45:16","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=9522"},"modified":"2023-05-18T08:03:53","modified_gmt":"2023-05-18T06:03:53","slug":"co-pridat-do-baleni-aby-se-k-vam-zakaznik-vratil","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/co-pridat-do-baleni-aby-se-k-vam-zakaznik-vratil","title":{"rendered":"Co p\u0159idat do balen\u00ed, aby se k v\u00e1m z\u00e1kazn\u00edk vr\u00e1til?"},"content":{"rendered":"

Jak m\u016f\u017ee nepodstatn\u00fd detail jako t\u0159eba mal\u00fd d\u00e1rek v balen\u00ed pomoci va\u0161\u00ed zna\u010dce a jej\u00ed prodejnosti? Odpov\u011b\u010f se ukr\u00fdv\u00e1 v ne\u010dekan\u00e9 radosti<\/strong>, kterou d\u00e1rek dok\u00e1\u017ee vyvolat.<\/p>\n

Dle magaz\u00ednu Forbes<\/a>, je pravd\u011bpodobnost prodeje u st\u00e1vaj\u00edc\u00edho z\u00e1kazn\u00edka 60 a\u017e 70 %, zat\u00edmco u nov\u00e9ho z\u00e1kazn\u00edka je to jenom 5 a\u017e 20 %. Z toho vypl\u00fdv\u00e1, \u017ee investice do ji\u017e z\u00edskan\u00e9ho z\u00e1kazn\u00edka a do marketingov\u00fdch aktivit, kter\u00e9 podpo\u0159\u00ed jeho dal\u0161\u00ed n\u00e1kup, je z pohledu prodejce efektivn\u011bj\u0161\u00ed ne\u017e investice do z\u00edsk\u00e1n\u00ed nov\u00e9ho z\u00e1kazn\u00edka. Je toti\u017e pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee investice do st\u00e1vaj\u00edc\u00edho z\u00e1kazn\u00edka vygeneruje zisk. Proto by se nem\u011bla podce\u0148ovat p\u00e9\u010de o st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky, t\u0159eba ve form\u011b p\u0159id\u00e1n\u00ed d\u00e1rku. Takov\u00fdm d\u00e1rkem m\u016f\u017ee b\u00fdt jak\u00fdkoliv dodate\u010dn\u00fd p\u0159edm\u011bt nebo kr\u00e1tk\u00e1 zpr\u00e1va s pod\u011bkov\u00e1n\u00edm.<\/p>\n

Typ zbo\u017e\u00ed, jeho \u00fa\u010del a tak\u00e9 identita zna\u010dky by m\u011bli st\u00e1t za rozhodnut\u00edm, co do balen\u00ed p\u0159ibalit. Zamyslete se nad t\u00edm, \u010d\u00edm m\u016f\u017eete z\u00e1kazn\u00edka p\u0159i rozbalov\u00e1n\u00ed z\u00e1silky pot\u011b\u0161it. V tomto p\u0159\u00edpad\u011b plat\u00ed, \u017ee v\u00fd\u0161ka zdroj\u016f, kter\u00e9 do p\u0159ibalen\u00e9ho d\u00e1rku investujete, nerozhoduje o intenzit\u011b vyvolan\u00e9 radosti. Mnohem d\u016fle\u017eit\u011bj\u0161\u00ed je my\u0161lenka, kter\u00e1 vykouzl\u00ed \u00fasm\u011bv na tv\u00e1\u0159i z\u00e1kazn\u00edka. Proto investujte sp\u00ed\u0161 do \u010dasu na vymy\u0161len\u00ed vhodn\u00e9ho typu d\u00e1rku<\/strong>.<\/p>\n

Pro\u010d je d\u00e1rek v balen\u00ed d\u016fle\u017eit\u00fd?<\/h1>\n
    \n
  • P\u0159edstavuje relativn\u011b finan\u010dn\u011b nen\u00e1ro\u010dnou p\u00e9\u010di o z\u00e1kazn\u00edka.<\/li>\n
  • Dok\u00e1\u017ee b\u00fdt \u00fazce\u00a0c\u00edlen\u00fd, a proto i efektivn\u00ed.<\/li>\n
  • Pod\u011bkujte za n\u00e1kup bu\u010f personalizovan\u00fdm pod\u011bkov\u00e1n\u00edm, anebo slevou.<\/li>\n
  • Ji\u017e p\u0159esn\u011b v\u00edte, co z\u00e1kazn\u00edk chce, proto mu m\u016f\u017eete poslat informaci nebo vzorek podobn\u00e9ho \u010di\u00a0navazuj\u00edc\u00edho produktu, a t\u00edm zv\u00fd\u0161\u00edte \u0161ance na dal\u0161\u00ed n\u00e1kup.<\/li>\n
  • Spr\u00e1vn\u011b zvolen\u00fd p\u0159ibalen\u00fd p\u0159edm\u011bt zvy\u0161uje loaj\u00e1lnost z\u00e1kazn\u00edk\u016f k va\u0161\u00ed zna\u010dce.<\/li>\n<\/ul>\n

    V\u00fdzkum spole\u010dnosti DiMaBay uk\u00e1zal, \u017ee a\u017e 87 % katalog\u016f a marketingov\u00fdch bro\u017eur p\u0159idan\u00fdch do balen\u00ed, je p\u0159e\u010dten\u00fdch. Studie d\u00e1le identifikovala po\u017eadavky na vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00fdch p\u0159\u00edbalov\u00fdch p\u0159edm\u011bt\u016f. Uv\u00e1d\u00edme i procenta d\u016fle\u017eitosti dan\u00e9ho po\u017eadavku.<\/p>\n

      \n
    • P\u0159\u00edbalov\u00e1 informace se zaj\u00edmavou nab\u00eddkou. (67 %)<\/li>\n
    • Jasn\u00e1 a kr\u00e1tk\u00e1 informace. (65 %)<\/li>\n
    • Nab\u00eddka \u0161it\u00e1 na m\u00edru pro konkr\u00e9tn\u00edho z\u00e1kazn\u00edka. (63 %)<\/li>\n
    • Snadno \u010diteln\u00e9 informace. (63 %)<\/li>\n
    • Jasn\u00e1 a z\u0159eteln\u00e1 informace o tom, od jak\u00e9ho prodejce\/zna\u010dky nab\u00eddka nebo informace poch\u00e1z\u00ed. (59 %)<\/li>\n
    • Jeden bal\u00edk by nem\u011bl obsahovat velk\u00e9 mno\u017estv\u00ed p\u0159ibalen\u00fdch p\u0159edm\u011bt\u016f. (52 %)<\/li>\n
    • P\u0159ibalen\u00fd p\u0159edm\u011bt rozm\u011brov\u011b odpov\u00edd\u00e1 bal\u00edku. (46 %)<\/li>\n
    • P\u0159ibalen\u00fd p\u0159edm\u011bt je kreativn\u011b zpracov\u00e1n. (38 %)<\/li>\n
    • P\u0159ibalen\u00fd p\u0159edm\u011bt poch\u00e1z\u00ed od zn\u00e1m\u00e9 zna\u010dky nebo zn\u00e1m\u00e9ho inzerenta. (38 %)<\/li>\n
    • P\u0159ibalen\u00fd p\u0159edm\u011bt je kvalitn\u00ed. (26 %)<\/li>\n<\/ul>\n

      Ov\u011b\u0159en\u00e9 n\u00e1pady na d\u00e1rky a jin\u00e9 p\u0159edm\u011bty p\u0159idan\u00e9 do balen\u00ed<\/h2>\n

      1. Sleva na dal\u0161\u00ed n\u00e1kup<\/h3>\n

      \u201eD\u011bkujeme, \u017ee jste u n\u00e1s nakoupili! M\u00e1me toho je\u0161t\u011b mnohem v\u00edc! Pod\u00edvejte se znovu a p\u0159i dal\u0161\u00edm n\u00e1kupu vyu\u017eijte slevu 30 %!\u201c Jednoduch\u00e9 a hezk\u00e9 gesto z\u00e1rove\u0148, kter\u00e9 m\u016f\u017ee b\u00fdt t\u00edm nejlep\u0161\u00edm byznys rozhodnut\u00edm, kter\u00e9 m\u00e1 potenci\u00e1l zn\u00e1sobit va\u0161i prodejnost.<\/p>\n

      M\u016f\u017eete pou\u017e\u00edt n\u011bkolik formulac\u00ed:<\/strong><\/p>\n

        \n
      • p\u0159i dal\u0161\u00edm n\u00e1kupu u n\u00e1s m\u00e1te dopravu zdarma,<\/li>\n
      • jako pod\u011bkov\u00e1n\u00ed v\u00e1m chceme d\u00e1t kredit ve v\u00fd\u0161ce 300 K\u010d na v\u00e1\u0161 dal\u0161\u00ed n\u00e1kup,<\/li>\n
      • nakupte u n\u00e1s znovu se slevou 30 %.<\/li>\n<\/ul>\n

        2. Zbrusu nov\u00fd katalogu se speci\u00e1ln\u00ed nab\u00eddkou nebo vzorek<\/h3>\n

        P\u0159ibalen\u00ed vzorku je vynikaj\u00edc\u00ed l\u00e1kadlo pro podporu dal\u0161\u00edho prodeje. Podobn\u00fd efekt m\u016f\u017ee m\u00edt i p\u0159ibalen\u00ed katalogu se speci\u00e1ln\u00ed nab\u00eddkou, kter\u00e1 je z\u00e1kazn\u00edkovi \u0161it\u00e1 na m\u00edru. P\u0159edstavte si, \u017ee jste si na e-shopu s p\u0159\u00edrodn\u00ed kosmetikou objednali uklid\u0148uj\u00edc\u00ed masku na tv\u00e1\u0159. K zakoupen\u00e9mu zbo\u017e\u00ed by v\u00e1m v\u0161ak p\u0159ibalili i vzorek nejnov\u011bj\u0161\u00edho p\u0159\u00edrodn\u00edho oleje, kter\u00fd dokonale dopln\u00ed \u00fa\u010dinky v\u00e1mi zakoupen\u00e9ho zbo\u017e\u00ed. P\u0159ibalen\u00fd vzorek je vynikaj\u00edc\u00edm n\u00e1strojem, jak z\u00e1kazn\u00edk\u016fm p\u0159edstavit i jin\u00fd produkt, kter\u00fd je zaujme, a o kter\u00e9m by se mo\u017en\u00e1 jinak nedozv\u011bd\u011bli.<\/p>\n

        3. Mal\u00e9 p\u0159ekvapen\u00ed jen tak<\/h3>\n

        Pot\u011b\u0161it z\u00e1kazn\u00edky m\u016f\u017eete i bez toho, abyste v nich vyvolali pocit, \u017ee se jim sna\u017e\u00edte prodat dal\u0161\u00ed produkt. Finan\u010dn\u011b nen\u00e1ro\u010dn\u00fd d\u00e1rek p\u0159ekvap\u00ed v\u011bt\u0161inu lid\u00ed. Jestli prod\u00e1v\u00e1te oble\u010den\u00ed, m\u016f\u017eete do z\u00e1silky p\u0159idat n\u00e1lepky, odznaky nebo mentolku se slevou na dal\u0161\u00ed n\u00e1kup.<\/p>\n

        D\u00e1rkem m\u016f\u017eete nejen z\u00e1kazn\u00edka pot\u011b\u0161it, ale tak\u00e9 podpo\u0159it sm\u00fd\u0161len\u00ed o va\u0161\u00ed zna\u010dce. Pe\u010dliv\u011b\u00a0zvolen\u00fd p\u0159edm\u011bt, kter\u00e9ho c\u00edlem je p\u0159\u00edm\u00e1 podpora zna\u010dky, je vynikaj\u00edc\u00ed marketingov\u00fd n\u00e1stroj. Teenagersk\u00e9 zna\u010dky, environment\u00e1ln\u011b zam\u011b\u0159en\u00e9 zna\u010dky, zna\u010dky zast\u00e1vaj\u00edc\u00ed ur\u010dit\u00e9 hodnoty nebo oslovuj\u00edc\u00ed specifick\u00e9 c\u00edlov\u00e9 skupiny, m\u016f\u017eou v balen\u00ed zahrnout p\u0159edm\u011bt, kter\u00fd podpo\u0159\u00ed sm\u00fd\u0161len\u00ed z\u00e1kazn\u00edk\u016f o zna\u010dce. Nap\u0159\u00edklad, jestli v\u00e1\u0161 e-shop prod\u00e1v\u00e1 n\u00e1\u0159ad\u00ed a dopl\u0148ky pro zahrady, z\u00e1kazn\u00edka, kter\u00fd si u v\u00e1s objednal sadu samozavla\u017eovac\u00edch kv\u011btin\u00e1\u010d\u016f, zaru\u010den\u011b pot\u011b\u0161\u00ed miniaturn\u00ed balen\u00ed semen lu\u010dn\u00edch kv\u011bt\u016f. Nejen\u017ee ho nesm\u00edrn\u011b pot\u011b\u0161\u00edte finan\u010dn\u011b nen\u00e1ro\u010dn\u00fdm d\u00e1rkem, ale \u0161\u00ed\u0159\u00edte i pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dky, kter\u00e1 je pozorn\u00e1, a kter\u00e1 zn\u00e1 sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n

        4. Chyt\u0159e formulovan\u00e1 prosba<\/h3>\n

        P\u0159ibalen\u00e9 p\u0159edm\u011bty m\u016f\u017eou b\u00fdt skv\u011bl\u00fdm zp\u016fsobem, jak si od z\u00e1kazn\u00edka vy\u017e\u00e1dat recenzi nebo ho po\u017e\u00e1dat, aby svou zku\u0161enost sd\u00edlel na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>. Takov\u00e1 prosba v\u0161ak mus\u00ed b\u00fdt chyt\u0159e formulov\u00e1na.<\/p>\n

        5. Ru\u010dn\u011b psan\u00e9 pod\u011bkov\u00e1n\u00ed<\/h3>\n

        Nejjednodu\u0161\u0161\u00ed, nejlevn\u011bj\u0161\u00ed a nejv\u00edce personalizovan\u00fd p\u0159edm\u011bt, jak\u00fd m\u016f\u017eete do balen\u00ed p\u0159ibalit, je ru\u010dn\u011b psan\u00e9 pod\u011bkov\u00e1n\u00ed. Tohle jednoduch\u00e9 gesto je speci\u00e1ln\u011b vhodn\u00e9 pro za\u010d\u00ednaj\u00edc\u00ed internetov\u00e9 prodejny. P\u0159edstavuje konkuren\u010dn\u00ed v\u00fdhodu, kterou velik\u00e9 etablovan\u00e9 e-shopy ji\u017e nemohou realizovat. Vyu\u017eijte to proto pro vlastn\u00ed v\u00fdhodu.<\/p>\n

        Nap\u0159\u00edklad, pap\u00edr, kter\u00fd je sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho balen\u00ed a zahrnuje rekapitulaci objedn\u00e1vky, m\u016f\u017ee slou\u017eit na mnohem v\u00edc ne\u017e jen jako doklad o dod\u00e1n\u00ed. P\u0159idejte do n\u011bj mil\u00fd vzkaz, ve kter\u00e9m z\u00e1kazn\u00edk\u016fm pov\u00edte, jak jste r\u00e1di, \u017ee u v\u00e1s nakoupili.<\/p>\n

        N\u011bkolik rychl\u00fdch tip\u016f, jak z\u00e1kazn\u00edk\u016fm napsat to nejlep\u0161\u00ed pod\u011bkov\u00e1n\u00ed.<\/p>\n

          \n
        • Kdy\u017e v\u00e1m to finance dovoluj\u00ed, pou\u017eijte kvalitn\u00ed pap\u00edr a psac\u00ed pom\u016fcky.<\/li>\n
        • Z\u00e1kazn\u00edka oslovte jeho jm\u00e9nem.<\/li>\n
        • Vyj\u00e1d\u0159ete sv\u016fj vd\u011bk a d\u016fvod, pro\u010d mu personalizovan\u00fd vzkaz pos\u00edl\u00e1te.<\/li>\n
        • Napi\u0161te n\u011bjak\u00fd konkr\u00e9tn\u00ed detail opisuj\u00edc\u00ed va\u0161\u00ed radost z jeho n\u00e1kupu.<\/li>\n
        • Zmi\u0148te se o sv\u00e9 budouc\u00ed interakci se z\u00e1kazn\u00edkem.<\/li>\n
        • Pod\u011bkov\u00e1n\u00ed ukon\u010dete profesion\u00e1ln\u00edm a mil\u00fdm rozlou\u010den\u00edm s podpisem.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

          Jak m\u016f\u017ee nepodstatn\u00fd detail jako t\u0159eba mal\u00fd d\u00e1rek v balen\u00ed pomoci va\u0161\u00ed zna\u010dce a jej\u00ed prodejnosti? Odpov\u011b\u010f se ukr\u00fdv\u00e1 v ne\u010dekan\u00e9 radosti, kterou d\u00e1rek dok\u00e1\u017ee vyvolat. Dle magaz\u00ednu Forbes, je […]<\/p>\n","protected":false},"author":25,"featured_media":11387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1205,1206],"tags":[1207,1084,1026],"class_list":["post-9522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-obaly-a-novinky","category-tipy-a-navody","tag-navody","tag-produkty","tag-sluzby"],"acf":[],"yoast_head":"\nCo p\u0159idat do balen\u00ed, aby se k v\u00e1m z\u00e1kazn\u00edk vr\u00e1til? - Obaloviny Rajapack<\/title>\n<meta name=\"description\" content=\"Jak m\u016f\u017ee nepodstatn\u00fd detail jako t\u0159eba mal\u00fd d\u00e1rek v balen\u00ed pomoci va\u0161\u00ed zna\u010dce a jej\u00ed prodejnosti? Hodn\u011b! Sami budete p\u0159ekvapeni v\u00fdsledky...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/co-pridat-do-baleni-aby-se-k-vam-zakaznik-vratil\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co p\u0159idat do balen\u00ed, aby se k v\u00e1m z\u00e1kazn\u00edk vr\u00e1til? - Obaloviny Rajapack\" \/>\n<meta property=\"og:description\" content=\"Jak m\u016f\u017ee nepodstatn\u00fd detail jako t\u0159eba mal\u00fd d\u00e1rek v balen\u00ed pomoci va\u0161\u00ed zna\u010dce a jej\u00ed prodejnosti? Hodn\u011b! 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