{"id":9477,"date":"2017-04-19T14:26:03","date_gmt":"2017-04-19T12:26:03","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=9477"},"modified":"2023-05-19T10:59:19","modified_gmt":"2023-05-19T08:59:19","slug":"jak-vytvorit-skutecne-kreativni-produktovy-obal","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/jak-vytvorit-skutecne-kreativni-produktovy-obal","title":{"rendered":"Jak vytvo\u0159it skute\u010dn\u011b kreativn\u00ed produktov\u00fd obal"},"content":{"rendered":"<p>Produktov\u00fd obal p\u0159edstavuje nevyhnutelnou sou\u010d\u00e1st produktu. Nejen\u017ee chr\u00e1n\u00ed produkt a umo\u017e\u0148uje jeho bezpe\u010dn\u00e9 dod\u00e1n\u00ed k z\u00e1kazn\u00edkovi, ale p\u016fsob\u00ed tak\u00e9 jako marketingov\u00fd kan\u00e1l, kter\u00fd dok\u00e1\u017ee prom\u011bnit potenci\u00e1ln\u00edho z\u00e1kazn\u00edka na kupuj\u00edc\u00edho. V\u00fdb\u011br obalov\u00e9ho materi\u00e1lu a designu balen\u00ed by m\u011bl b\u00fdt strategick\u00fdm c\u00edlen\u00fdm rozhodnut\u00edm, kter\u00e9 podpo\u0159\u00ed prodej a vn\u00edm\u00e1n\u00ed prod\u00e1van\u00e9ho zbo\u017e\u00ed a taky zna\u010dky. I to nejb\u011b\u017en\u011bj\u0161\u00ed ka\u017edodenn\u00ed zbo\u017e\u00ed\u00a0m\u016f\u017ee b\u00fdt d\u00edky kreativn\u00edmu obalu prom\u011bn\u011bno v unik\u00e1tn\u00ed produkt, kter\u00fd upozor\u0148uje na svou v\u00fdjime\u010dnost a vysoce tak vy\u010dn\u00edv\u00e1 z \u0159ady.<\/p>\n<h2>Jak se odli\u0161it a navrhnout obal, kter\u00fd prod\u00e1v\u00e1 na prvn\u00ed pohled?<\/h2>\n<p>S p\u0159ib\u00fdvaj\u00edc\u00ed konkurenc\u00ed je v\u00edc ne\u017e kdy jindy d\u016fle\u017eit\u00e9 vytvo\u0159it unik\u00e1tn\u00ed produktov\u00fd obal, kter\u00fd v z\u00e1kazn\u00edc\u00edch vyvol\u00e1 okam\u017eitou emoci a v kone\u010dn\u00e9m d\u016fsledku rozhodne o \u00fasp\u011bchu produktu. Vytvo\u0159en\u00ed obalu, jeho\u017e design\u00a0se bude v budoucnu reprodukovat a vyv\u00edjet, p\u0159edstavuje v\u00fdzvu, a to zejm\u00e9na v sou\u010dasn\u00e9 dob\u011b, kdy nejsiln\u011bj\u0161\u00ed trendy industri\u00e1ln\u00edho designu\u00a0prosazuj\u00ed vyu\u017e\u00edv\u00e1n\u00ed biologicky rozlo\u017eiteln\u00fdch ekologick\u00fdch obalov\u00fdch materi\u00e1l\u016f. Princip \u00fasp\u011bchu t\u011bch nejlep\u0161\u00edch obalov\u00fdch design\u016f\u00a0je postaven na jednoduch\u00e9m n\u00e1padu, kter\u00fd m\u00e1 velik\u00fd dopad. Inspirace m\u016f\u017ee vych\u00e1zet ze samotn\u00e9ho \u00fa\u010delu, na kter\u00fd je produkt ur\u010den, nebo m\u016f\u017ee vych\u00e1zet z ji\u017e existuj\u00edc\u00edch unik\u00e1tn\u00edch obal\u016f, kter\u00e9 dok\u00e1\u017e\u00ed popustit uzdu fantazii.<\/p>\n<h3>Jak\u00e9 principy obalov\u00e9ho designu v\u00e1m pomohou vytvo\u0159it unik\u00e1tn\u00ed trendy obal?<\/h3>\n<ul>\n<li>1. Vyu\u017eijte v\u0161echen prostor<\/li>\n<\/ul>\n<p>P\u0159i n\u00e1vrhu produktov\u00e9ho obalu vyu\u017eijte v\u0161echen prostor, kter\u00fd v\u00e1m balen\u00ed poskytuje. Neopom\u00edjejte vnit\u0159n\u00ed plochu obalu, a p\u0159idejte vzor, kter\u00fd mu dod\u00e1 esteti\u010dnost a t\u00edm p\u00e1dem i produktu, kter\u00fd obaluje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9478\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/vyuzijte-vsechen-prostor.jpg\" alt=\"Vyu\u017eijte v\u0161echen prostor\" width=\"662\" height=\"414\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/vyuzijte-vsechen-prostor.jpg 662w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/vyuzijte-vsechen-prostor-300x188.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/vyuzijte-vsechen-prostor-335x210.jpg 335w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<ul>\n<li>2. Nebojte se jednoduchosti<\/li>\n<\/ul>\n<p>Jednoduch\u00fd design\u00a0ve spojen\u00ed s recyklovateln\u00fdmi obalov\u00fdmi materi\u00e1ly je kl\u00ed\u010dem k \u00fasp\u011bchu mnoha produkt\u016f, kter\u00e9 komunikuj\u00ed jasn\u00fd ekologick\u00fd z\u00e1m\u011br. Nemus\u00edte vym\u00fd\u0161let slo\u017eit\u00fd obalov\u00fd design, aby produkt z\u00e1kazn\u00edky zaujal. Naopak, jednoduchost obalu poskytuje prostor pro vyniknut\u00ed samotn\u00e9ho produktu. Pamatujte, \u017ee \u00fa\u010del, pro kter\u00fd byl produkt vyroben, se m\u00e1 odrazit ve v\u00fdb\u011bru materi\u00e1lu a grafick\u00e9ho designu obalu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9479\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/nebojte-se-jednoduchosti.jpg\" alt=\"Nebojte se jednoduchosti\" width=\"662\" height=\"414\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/nebojte-se-jednoduchosti.jpg 662w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/nebojte-se-jednoduchosti-300x188.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/nebojte-se-jednoduchosti-335x210.jpg 335w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<ul>\n<li>3. Bu\u010fte hrav\u00ed &#8211; hrajte si s obalem i z\u00e1kazn\u00edkem<\/li>\n<\/ul>\n<p>Z\u00e1kazn\u00edci nakupuj\u00ed produkty, kter\u00e9 pot\u0159ebuj\u00ed a a\u017e pak produkty, kter\u00e9 cht\u011bj\u00ed, proto\u017ee se jim l\u00edb\u00ed. Pokud existuje mo\u017enost zabalit produkt do hrav\u00e9ho obalu, kter\u00fd z\u00e1kazn\u00edka p\u0159il\u00e1k\u00e1 a pobav\u00ed, podpo\u0159\u00edte tak jeho z\u00e1jem o produkt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9480\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-1.jpg\" alt=\"Obal na maliny\" width=\"662\" height=\"373\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-1.jpg 662w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-1-300x169.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-1-335x189.jpg 335w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9481\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-2.jpg\" alt=\"Obal na m\u00fddlo\" width=\"662\" height=\"442\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-2.jpg 662w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-2-300x200.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-2-335x224.jpg 335w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9482\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-3.jpg\" alt=\"\u0160t\u011btce\" width=\"535\" height=\"357\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-3.jpg 535w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-3-300x200.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/budte-hravi-3-335x224.jpg 335w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<ul>\n<li>4. P\u0159ekro\u010dte meze a inovujte<\/li>\n<\/ul>\n<p>Pokud prod\u00e1v\u00e1te produkt, kter\u00fd vyr\u00e1b\u00ed hodn\u011b dal\u0161\u00edch v\u00fdrobc\u016f, inovace v pou\u017eit\u00fdch obalov\u00fdch materi\u00e1lech je cesta, kterou je mo\u017en\u00e9 se odli\u0161it. Prakti\u010dnost a ekologi\u010dnost jsou p\u0159evl\u00e1daj\u00edc\u00ed trendy v sou\u010dasn\u00e9m obalov\u00e9m pr\u016fmyslu. V\u00fdborn\u00fd p\u0159\u00edklad spojen\u00ed inovace a kreativity p\u0159edstavuje v\u00fdrobce v\u010del\u00edho medu zna\u010dky Bee Bright, kter\u00fd p\u0159ekro\u010dil za\u017eit\u00e9\u00a0koleje a sv\u016fj med obalil do balen\u00ed z v\u010del\u00edho vosku, kter\u00fd je po spot\u0159ebov\u00e1n\u00ed mo\u017en\u00e9 oto\u010dit a sp\u00e1lit jako sv\u00ed\u010dku. Nejen\u017ee tak firma prod\u00e1v\u00e1 dva produkty v jednom, ale jejich balen\u00ed nezanech\u00e1v\u00e1 \u017e\u00e1dn\u00fd odpad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9483\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/prekrocte-meze.jpg\" alt=\"Obal na med\" width=\"662\" height=\"451\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/prekrocte-meze.jpg 662w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/prekrocte-meze-300x204.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/prekrocte-meze-335x228.jpg 335w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<ul>\n<li>5. Obalem komunikujte \u00fa\u010del a sm\u011brov\u00e1n\u00ed zna\u010dky<\/li>\n<\/ul>\n<p>Ekologick\u00e9 sm\u00fd\u0161len\u00ed a k n\u011bmu p\u0159izp\u016fsoben\u00fd obal je skv\u011bl\u00e1 cesta pro z\u00edsk\u00e1n\u00ed sympati\u00ed z\u00e1kazn\u00edk\u016f. Podpo\u0159te vn\u00edm\u00e1n\u00ed va\u0161ich produkt\u016f a myslete na c\u00edlovou skupinu, kterou chcete oslovit. Obal reprezentuje nejen produkt, ale tak\u00e9 \u00fa\u010del a sm\u011b\u0159ov\u00e1n\u00ed jeho zna\u010dky.<\/p>\n<ul>\n<li>6. Poodhalte, co je vevnit\u0159 obalu<\/li>\n<\/ul>\n<p>Produkt je prim\u00e1rn\u00edm l\u00e1kadlem pro uskute\u010dn\u011bn\u00ed prodeje. Obal je v\u0161ak jeho ned\u011blitelnou sou\u010d\u00e1st\u00ed. Vyu\u017eijte obal stejn\u00fdm zp\u016fsobem, jako tv\u016frci film\u016f vyu\u017e\u00edvaj\u00ed filmov\u00e9 trailery. Poodhalte z\u00e1kazn\u00edkovi, co je vevnit\u0159 obalu a nal\u00e1kejte ho t\u00edm spr\u00e1vn\u00fdm sm\u011brem.<\/p>\n<p>Pod\u00edvejte se na obal o\u010dima z\u00e1kazn\u00edka a zjist\u011bte sami, jestli v\u00e1s n\u00e1sleduj\u00edc\u00ed obaly oslov\u00ed a inspirujte se od nejlep\u0161\u00edch.<\/p>\n<ul>\n<li>1. Obaly s unik\u00e1tn\u00edm a jasn\u00fdm odkazem<\/li>\n<\/ul>\n<p><strong>Obal na horolezeckou osmu. Design: Jan Perh\u00e1\u010d<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/horolezeckyobal.jpg\" alt=\"Obal na horolezeckou osmu\" width=\"355\" height=\"533\" \/><\/p>\n<p>Vyu\u017eit\u00ed obalu pro vsazen\u00ed produktu do prost\u0159ed\u00ed, do kter\u00e9ho je ur\u010den, v\u00fdsti\u017en\u011b dopl\u0148uje jeho \u00fa\u010del. Nejen tvar, ale tak\u00e9\u00a0grafika obalu horolezeck\u00e9 osmy, navr\u017eena Janem Perh\u00e1\u010dem, vhodn\u011b a s citem komplementuje samotn\u00fd produkt a st\u00e1v\u00e1 se jeho p\u0159irozenou sou\u010d\u00e1st\u00ed.<\/p>\n<p><strong>Balen\u00ed sluch\u00e1tek zna\u010dky Not\u00e9. Design: Corinne Pant<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/node.jpg\" alt=\"Balen\u00ed sluch\u00e1tek zna\u010dky Not\u00e9\" width=\"605\" height=\"345\" \/><\/p>\n<p>Od\u016fvodnit investici do obalu, kter\u00fd t\u00e9m\u011b\u0159 okam\u017eit\u011b kon\u010d\u00ed v odpadkov\u00e9m ko\u0161i a nem\u00e1 \u017e\u00e1dn\u00e9 dal\u0161\u00ed vyu\u017eit\u00ed je nesm\u00edrn\u011b n\u00e1ro\u010dn\u00e9. Schopnost odli\u0161it se a na prvn\u00ed pohled zaujmout je v\u0161ak neoceniteln\u00fdm marketingov\u00fdm n\u00e1strojem. Jeho s\u00edlu v praxi je mo\u017en\u00e9 vid\u011bt i na poetick\u00e9m a z\u00e1rove\u0148 funk\u010dn\u00edm p\u0159eveden\u00ed obalu pro sluch\u00e1tka zna\u010dky Not\u00e9.<\/p>\n<p><strong>Balen\u00ed vod\u011bodoln\u00fdch hodinek zna\u010dky Festina. Design: Scholz &amp; Friends<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/festina.jpg\" alt=\"Balen\u00ed vod\u011bodoln\u00fdch hodinek zna\u010dky Festina\" width=\"535\" height=\"375\" \/><\/p>\n<p>Neexistuje lep\u0161\u00ed zp\u016fsob, jak \u00fa\u010dinn\u011b prezentovat produkt, ne\u017e obalem demonstrovat jednu z kl\u00ed\u010dov\u00fdch charakteristik produktu. Vod\u011bodoln\u00e9 hodinky Festina design\u00e9\u0159i\u00a0obalu jednodu\u0161e nechali plavat ve vod\u011b.<\/p>\n<ul>\n<li>2. Praktick\u00e9 a kr\u00e1sn\u00e9 obaly z\u00e1rove\u0148<\/li>\n<\/ul>\n<p><strong>Obal na mouku. Design: Valerie Krop\u00e1\u010dov\u00e1<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/valeriekropacova.png\" alt=\"Obal na mouku\" width=\"5616\" height=\"3744\" \/><\/p>\n<p>Obal na mouku s dvojit\u00fdm vyu\u017eit\u00edm od Valerie Krop\u00e1\u010dov\u00e9 je mo\u017en\u00e9 po spot\u0159ebov\u00e1n\u00ed mouky pou\u017e\u00edt jako pap\u00edr na pe\u010den\u00ed. Tenhle obal kop\u00edruje trend prakti\u010dnosti, kter\u00fd ocen\u00ed nejeden z\u00e1kazn\u00edk z c\u00edlov\u00e9 skupiny.<\/p>\n<p><strong>Balen\u00ed masov\u00fdch v\u00fdrobk\u016f edice Tesco Finest. Design: Fiala &amp; \u0160ebek<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9485\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/masovy-vyrobek-obal.jpg\" alt=\"Balen\u00ed masov\u00fdch v\u00fdrobk\u016f edice Tesco Finest\" width=\"722\" height=\"864\" \/><\/p>\n<p>P\u0159i navrhov\u00e1n\u00ed produktov\u00e9ho obalu je vhodn\u00e9 myslet na informovanost z\u00e1kazn\u00edka, kter\u00e1 je kl\u00ed\u010dov\u00e1 zejm\u00e9na p\u0159i potravinov\u00fdch v\u00fdrobc\u00edch. Pou\u010dte z\u00e1kazn\u00edka co nejv\u00edc o obsahu balen\u00ed a sna\u017ete se potla\u010dit jeho obavy a splnit jeho touhy. Balen\u00ed masov\u00fdch v\u00fdrobk\u016f edice Tesco Finest od \u010desk\u00e9ho studia Fiala &amp; \u0160ebek od prvn\u00edho\u00a0setk\u00e1n\u00ed se z\u00e1kazn\u00edkem komunikuje \u010derstvost, luxus a d\u016fv\u011bru v kvalitu produktu.<\/p>\n<p><strong>Balen\u00ed ara\u0161\u00eddov\u00fdch o\u0159\u00ed\u0161k\u016f. Design: No\u00e9mie Cotton<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/noemiecotton.jpg\" alt=\"Balen\u00ed ara\u0161\u00eddov\u00fdch o\u0159\u00ed\u0161k\u016f\" width=\"410\" height=\"751\" \/><\/p>\n<p>Jednoduch\u00e9 a geni\u00e1ln\u00ed z\u00e1rove\u0148. Jak se vyznat v bal\u00edku ara\u0161\u00edd\u016f? Kter\u00e9 jsou je\u0161t\u011b nevylouskan\u00e9 a kter\u00e9 ano? Sta\u010d\u00ed doplnit oby\u010dejnou pap\u00edrovou p\u0159ihr\u00e1dku a tenhle probl\u00e9m je jednodu\u0161e vy\u0159e\u0161en.<\/p>\n<ul>\n<li>3. Obaly, kter\u00e9 jsou v\u00fdjime\u010dn\u00e9 svou jednoduchost\u00ed<\/li>\n<\/ul>\n<p><strong>Obal pro poh\u00e1r a pivo zna\u010dky Svijany. Design: Nikola Markov\u00e1<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/svijanyobal.jpg\" alt=\"Obal pro poh\u00e1r a pivo zna\u010dky Svijany\" width=\"355\" height=\"533\" \/><\/p>\n<p>Tenhle minimalistick\u00fd design tubusov\u00e9ho obalu p\u0159edstavuje n\u00e1padit\u00e9 d\u00e1rkov\u00e9 balen\u00ed pro poh\u00e1r a p\u016fllitrov\u00e9 pivo, z kter\u00e9ho vznikl \u00fapln\u011b odli\u0161n\u00fd objekt, naprosto unik\u00e1tn\u00ed svou jednoduchost\u00ed.<\/p>\n<p><strong>Obal pro sirky. Design: Jakub Klouzek<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/svickaobal.jpg\" alt=\"Obal pro sirky\" width=\"355\" height=\"533\" \/><\/p>\n<p>Kombinace p\u0159\u00edrodn\u00edho materi\u00e1lu, jednoduch\u00e9ho designu a \u010dist\u00e9 grafiky je siln\u00fdm triem, kter\u00e9 v proveden\u00ed design\u00e9ra Jakuba Klouzka vytv\u00e1\u0159\u00ed z obalu pro sirky plnohodnotn\u00fd narozeninov\u00fd d\u00e1rek.<\/p>\n<p><strong>Obal pro t\u011bstoviny. Dizajn: Nikita<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/testovinyobal.jpg\" alt=\"Obal pro t\u011bstoviny\" width=\"880\" height=\"593\" \/><\/p>\n<p>Food art nab\u00edr\u00e1 d\u00edky obalov\u00e9mu pr\u016fmyslu nov\u00fd rozm\u011br. Vytvo\u0159te kombinac\u00ed produktu a obalu um\u011bleck\u00fd obraz, kter\u00fd z\u00e1kazn\u00edky okam\u017eit\u011b nadchne.<\/p>\n<ul>\n<li>4. Hrav\u00e9 a z\u00e1bavn\u00e9 obaly, kter\u00e9 maj\u00ed n\u011bco nav\u00edc<\/li>\n<\/ul>\n<p><strong>Obal alkoholu. Design: Tom\u00e1\u0161 Chludila<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone \" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/pokladobal.jpg\" alt=\"Obal alkoholu\" width=\"355\" height=\"500\" \/><\/p>\n<p>Obal, kter\u00fd slou\u017e\u00ed i jako mapa pro hled\u00e1n\u00ed pokladu, je skv\u011bl\u00fdm spojen\u00edm d\u00e1rku a dobrodru\u017estv\u00ed. Obdarovan\u00e9ho nepot\u011b\u0161\u00ed jen obsah balen\u00ed, ale taky hrav\u011b str\u00e1ven\u00fd \u010das, d\u00edky obalu se skv\u011bl\u00fdm sekund\u00e1rn\u00edm vyu\u017eit\u00edm.<\/p>\n<p><strong>Balen\u00ed \u010dajov\u00fdch s\u00e1\u010dk\u016f. Design: Donkey Products<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/donkeyproducts.webp\" alt=\"Balen\u00ed \u010dajov\u00fdch s\u00e1\u010dk\u016f\" width=\"580\" height=\"526\" \/><\/p>\n<p>Kr\u00e1lovsk\u00fd \u010daj vzal sv\u016fj p\u0159\u00edvlastek doslovn\u011b a do \u010dajov\u00e9ho \u0161\u00e1lku\u00a0pono\u0159il celou anglickou kr\u00e1lovskou rodinu. Studio Donkey Products ukazuje vynikaj\u00edc\u00ed zp\u016fsob, jak z\u00e1kazn\u00edka pobavit hrav\u00fdm obalem.<\/p>\n<p><strong>Balen\u00ed vlny. Design: Rellana<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/rellana.jpg\" alt=\"Balen\u00ed vlny\" width=\"1400\" height=\"990\" \/><\/p>\n<p>Bu\u010fte hrav\u00ed a zkuste obalem produkt dotvo\u0159it. Vyu\u017e\u00edv\u00e1n\u00ed detail\u016f, kter\u00e9 v spojen\u00ed s obalem vytvo\u0159\u00ed zcela nov\u00fd obraz je vynikaj\u00edc\u00ed zp\u016fsob, jak p\u0159il\u00e1kat\u00a0pozornost k\u00a0produktu, kter\u00fd je u\u017e dlouh\u00e9 roky v cel\u00e9 sv\u00e9m odv\u011btv\u00ed balen\u00fd stejn\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produktov\u00fd obal p\u0159edstavuje nevyhnutelnou sou\u010d\u00e1st produktu. Nejen\u017ee chr\u00e1n\u00ed produkt a umo\u017e\u0148uje jeho bezpe\u010dn\u00e9 dod\u00e1n\u00ed k z\u00e1kazn\u00edkovi, ale p\u016fsob\u00ed tak\u00e9 jako marketingov\u00fd kan\u00e1l, kter\u00fd dok\u00e1\u017ee prom\u011bnit potenci\u00e1ln\u00edho z\u00e1kazn\u00edka na kupuj\u00edc\u00edho. V\u00fdb\u011br [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":9492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1205,1206],"tags":[1207,1084],"class_list":["post-9477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-obaly-a-novinky","category-tipy-a-navody","tag-navody","tag-produkty"],"acf":[],"yoast_head":"\n<title>Jak vytvo\u0159it skute\u010dn\u011b kreativn\u00ed produktov\u00fd obal - Rajapack tipy<\/title>\n<meta name=\"description\" content=\"Princip \u00fasp\u011bchu t\u011bch nejlep\u0161\u00edch obalov\u00fdch design\u016f je postaven na jednoduch\u00e9m n\u00e1padu, kter\u00fd m\u00e1 velik\u00fd dopad.Nechte se inspirovat t\u011bmi nejlep\u0161\u00edmi&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/jak-vytvorit-skutecne-kreativni-produktovy-obal\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vytvo\u0159it skute\u010dn\u011b kreativn\u00ed produktov\u00fd obal - 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