{"id":9459,"date":"2017-03-23T10:07:00","date_gmt":"2017-03-23T09:07:00","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=9459"},"modified":"2023-05-16T12:45:47","modified_gmt":"2023-05-16T10:45:47","slug":"trendy-v-logistice-eshopu","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu","title":{"rendered":"Trendy v logistice e-shop\u016f"},"content":{"rendered":"<p>Jak\u00fd \u00fakol bude logistika sehr\u00e1vat v \u00fasp\u011b\u0161\u00edch e-shop\u016f v bl\u00edzk\u00e9 budoucnosti? A jak\u00e9 trendy v logistice budou m\u00edt p\u0159\u00edm\u00fd vliv na jejich r\u016fst? Odpov\u011b\u010f plyne z p\u0159ib\u00fdvaj\u00edc\u00edch o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch na internetu. \u00dasp\u011bch e-shop\u016f je toti\u017e definov\u00e1n kvalitou a schopnost\u00ed vyhov\u011bt z\u00e1kazn\u00edk\u016fm a udr\u017eet si je.<\/p>\n<p>Kl\u00ed\u010d pot\u0159ebn\u00fd k z\u00edsk\u00e1n\u00ed v\u00fdhody nad konkurenc\u00ed spo\u010d\u00edv\u00e1 v nastaven\u00ed rovnov\u00e1hy mezi spr\u00e1vnou cenou produktu, slu\u017eeb z\u00e1kazn\u00edk\u016fm a dob\u011b dod\u00e1n\u00ed. Nejv\u011bt\u0161\u00ed a nejrenomovan\u011bj\u0161\u00ed e-shopy ji\u017e implementovaly dod\u00e1n\u00ed v den objedn\u00e1n\u00ed s c\u00edlem ohromit z\u00e1kazn\u00edky, kte\u0159\u00ed necht\u011bj\u00ed \u010dekat na dod\u00e1n\u00ed zbo\u017e\u00ed\u00a0ani jeden den, a tak udaly jasn\u00fd trend ve sv\u011bt\u011b internetov\u00e9ho prodeje. Spole\u010dnost <a href=\"http:\/\/www.dotcomdist.com\/\" target=\"_blank\" rel=\"noopener\">Dotcom<\/a> realizovala studii zam\u011b\u0159enou na <a href=\"https:\/\/www.rajapack.cz\/obaly-pro-eshopy_cms_000068.html\">e-commerce a balic\u00ed pr\u016fmysl<\/a>. N\u00e1sleduj\u00edc\u00ed kl\u00ed\u010dov\u00e1 zji\u0161t\u011bn\u00ed dokazuj\u00ed d\u016fle\u017eitost logistiky v rozhodovac\u00edm procesu z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch online.<\/p>\n<h3>Rychl\u00e9 dod\u00e1n\u00ed podporuje loajalitu ze strany z\u00e1kazn\u00edk\u016f<\/h3>\n<ul>\n<li>87% nakupuj\u00edc\u00edch v e-shopech tvrd\u00ed, \u017ee doba dod\u00e1n\u00ed ovliv\u0148uje jejich rozhodnut\u00ed op\u011btovn\u011b nakoupit u prodejce.<\/li>\n<\/ul>\n<h3>Z\u00e1kazn\u00edci jsou ochotni zaplatit za rychl\u00e9 dod\u00e1n\u00ed v\u00edc<\/h3>\n<ul>\n<li>67% nakupuj\u00edc\u00edch by zaplatilo v\u00edc za dod\u00e1n\u00ed ve stejn\u00fd den.<\/li>\n<\/ul>\n<h3>Transparentnost je pro spot\u0159ebitele velmi d\u016fle\u017eit\u00e1, kdy\u017e je jejich objedn\u00e1vka v p\u0159epravn\u00edm procesu<\/h3>\n<ul>\n<li>21% nakupuj\u00edc\u00edch by cht\u011blo co nejv\u00edce informac\u00ed o aktu\u00e1ln\u00ed poloze jejich objedn\u00e1vky.<\/li>\n<\/ul>\n<p>Aby byli tradi\u010dn\u00ed maloobchodn\u00ed prodejci konkurenceschopn\u00ed, p\u0159izp\u016fsobuj\u00ed sv\u00e9 prodejny v\u00edcekan\u00e1lov\u00e9mu prodeji a prom\u011b\u0148uj\u00ed je v distribu\u010dn\u00ed uzly, ve kter\u00fdch propojuj\u00ed\u00a0internetov\u00fd prodej s tradi\u010dn\u00edm prodejem v kamenn\u00fdch obchodech. E-shopy, kter\u00e9 sv\u00fdm z\u00e1kazn\u00edk\u016fm nedok\u00e1\u017e\u00ed zbo\u017e\u00ed\u00a0rychle doru\u010dit, jsou pomalu ale jist\u011b odsouzeny k\u00a0z\u00e1niku.<\/p>\n<h2>Z\u00edskan\u00ed konkuren\u010dn\u00edch v\u00fdhod<\/h2>\n<p>Opravdovou v\u00fdzvou pro e-shopy je schopnost dodat zbo\u017e\u00ed\u00a0do p\u00e1r hodin od objedn\u00e1n\u00ed. Velk\u00fd internetov\u00ed prodejci investuj\u00ed do expresn\u00edch logistick\u00fdch slu\u017eeb, kter\u00e9 u\u017e dnes dok\u00e1\u017eou z\u00e1kazn\u00edk\u016fm dodat z\u00e1silku\u00a0do 90 minut. V \u010cech\u00e1ch i na Slovensku je jednozna\u010dn\u011b nejv\u011bt\u0161\u00edm \u201etrend-settrem\u201c Alza, kter\u00e1 m\u00e1 v nab\u00eddce p\u0159es 90 000 produkt\u016f. Ta v sou\u010dasnosti operuje na plo\u0161e celkem 70 000 \u010dtvere\u010dn\u00edch metr\u016f. V \u010cech\u00e1ch i na Slovensku m\u00e1 2 hlavn\u00ed, pln\u011b automatizovan\u00e1 logistick\u00e1 centra, d\u00edky \u010demu dok\u00e1\u017ee odbavit 90 000 objedn\u00e1vek za den s pr\u016fm\u011brnou \u010dekac\u00ed dobou 7,5 minuty. Jeliko\u017e dod\u00e1vaj\u00ed zbo\u017e\u00ed i do ostatn\u00edch st\u00e1t\u016f EU, v roce 2019 pl\u00e1nuj\u00ed vybudovat i t\u0159et\u00ed velk\u00e9 logistick\u00e9 centrum, kter\u00e9 by bylo zam\u011b\u0159en\u00e9 na z\u00e1padn\u00ed Evropu. S roz\u0161\u00ed\u0159en\u00edm skladov\u00fdch prostor spole\u010dnost pl\u00e1nuje i roz\u0161\u00ed\u0159en\u00ed automatizace, tedy automatizov\u00e1ny by nem\u011bly b\u00fdt jen skladov\u00e9 operace, ale tak\u00e9 cel\u00e9 balen\u00ed a expedice.<\/p>\n<p>Dostupnost zbo\u017e\u00ed a rychlost doru\u010den\u00ed je z\u00e1sadn\u00ed. Alza m\u00e1 v\u0161echno zbo\u017e\u00ed, kter\u00e9 m\u00e1 na webu, skladem. Pro rychl\u00e9 doru\u010den\u00ed vyu\u017e\u00edv\u00e1 nejen extern\u00ed doru\u010dovatelsk\u00e9 spole\u010dnosti, ale tak\u00e9 vlastn\u00ed dopravu AlzaExpres pro Prahu a Bratislavu. Z\u00e1kazn\u00edk si tak m\u016f\u017ee vybrat konkr\u00e9tn\u00ed hodinu, nebo \u010dasov\u00e9 obdob\u00ed, kdy mu bude zbo\u017e\u00ed\u00a0doru\u010deno. A pokud m\u00e1 z\u00e1jem o expresn\u00ed dod\u00e1n\u00ed zbo\u017e\u00ed, expresn\u00ed kur\u00fdr mu bal\u00edk doru\u010d\u00ed do 90 minut (pozn. zat\u00edm pouze v Praze). Aby sv\u00fdm z\u00e1kazn\u00edk\u016fm vyhov\u011bla \u00fapln\u011b, spole\u010dnost zavedla doru\u010dov\u00e1n\u00ed zbo\u017e\u00ed i o v\u00edkendu. Po\u010d\u00e1te\u010dn\u00ed z\u00e1jem o tuto slu\u017ebu v\u0161ak pom\u011brn\u011b rychle upadl, proto Alza vyhodnocuje, jestli bude tuto slu\u017ebu poskytovat i nad\u00e1le.<\/p>\n<p>Nepodce\u0148uje ani mo\u017enost osobn\u00edho vyzvednut\u00ed. Dle Alzy, a\u017e 1\/3 jejich z\u00e1kazn\u00edk\u016f si po\u0159\u00e1d vyb\u00edr\u00e1 jako zp\u016fsob doru\u010den\u00ed osobn\u00ed vyzvednut\u00ed z\u00e1silky. Proto instalovala do v\u0161ech region\u016f \u010ceska a v\u011bt\u0161\u00edch m\u00edst Slovenska samoobslu\u017en\u00ed v\u00fddejn\u00ed schr\u00e1nky tzv. AlzaBoxy. Je to rychl\u00fd, levn\u00fd, a p\u0159edev\u0161\u00edm jednoduch\u00fd zp\u016fsob, jak si zbo\u017e\u00ed vyzvednout. A nezapome\u0148me ani na mobiln\u00ed e-shop Alza StreetShop, kter\u00fd v sob\u011b kombinuje prodej, v\u00fddej a vr\u00e1cen\u00ed zbo\u017e\u00ed, reklamace a poradenstv\u00ed (pozn. slu\u017eba pouze v \u010cech\u00e1ch).<\/p>\n<p>A co z toho Alza m\u00e1?<\/p>\n<ul>\n<li>Meziro\u010dn\u00ed zv\u00fd\u0161en\u00ed tr\u017eeb o 22% na rekordn\u00edch 21 miliard \u010desk\u00fdch korun v\u010detn\u011b DPH. (V\u00fd\u0161ku zisku spole\u010dnost neuvedla, ale v\u00edme, \u017ee v roce 2015 vyd\u011blala 568 mili\u00f3n\u016f korun a meziro\u010dn\u011b sv\u00e9 tr\u017eby zvy\u0161uje o 22 a\u017e 26%.)<\/li>\n<li>Meziro\u010dn\u00ed n\u00e1r\u016fst vy\u0159\u00edzen\u00fdch objedn\u00e1vek o v\u00edce ne\u017e milion.<\/li>\n<li>70% meziro\u010dn\u00ed n\u00e1r\u016fst v po\u010dtu n\u00e1v\u0161t\u011bv eshopu.<\/li>\n<\/ul>\n<h2>Jde to i jinak<\/h2>\n<p>\u010c\u00edsla potvrzuj\u00edc\u00ed \u00fasp\u011bchy Alzy nezahrnuj\u00ed investice, kter\u00e9 vlo\u017eila do skladov\u00e9 logistiky a technologick\u00fdch inovac\u00ed. Jak m\u016f\u017eou b\u00fdt e-shopy, kter\u00e9 nemaj\u00ed nebo necht\u011bj\u00ed investovat stovky milion\u016f korun do logistiky konkurenceschopn\u00ed? \u0158e\u0161en\u00edm jsou extern\u00ed logistick\u00e9 spole\u010dnosti (tzv. 3PL, third-party logistics), kter\u00e9 zpracuj\u00ed objedn\u00e1vky, invent\u00e1\u0159, logistiku objednan\u00e9ho zbo\u017e\u00ed\u00a0a tak\u00e9 reklamace. Vyu\u017e\u00edv\u00e1n\u00ed extern\u00edch logistick\u00fdch spole\u010dnost\u00ed ka\u017edoro\u010dn\u011b celosv\u011btov\u011b <a href=\"http:\/\/www.inboundlogistics.com\/cms\/article\/maximizing-productivity-in-e-commerce-warehousing-and-distribution-operations\/\" target=\"_blank\" rel=\"noopener\">roste o 12% a\u017e 15%<\/a>.<\/p>\n<p>Rostouc\u00ed trend vyu\u017e\u00edvan\u00ed extern\u00edch logistick\u00fdch spole\u010dnost\u00ed na komplexn\u00ed zast\u0159e\u0161en\u00ed logistiky je vid\u011bt tak\u00e9 v \u017eeb\u0159\u00ed\u010dku 500 americk\u00fdch koncern\u016f s nejvy\u0161\u0161\u00edm hrub\u00fdm obratem, kter\u00fd ka\u017edoro\u010dn\u011b publikuje \u010dasopis Fortune. P\u0159ibli\u017en\u011b 85% spole\u010dnost\u00ed ze seznamu <a href=\"https:\/\/www.evansdist.com\/outsourcing-3pl-top-10-reasons\/\" target=\"_blank\" rel=\"noopener\">Fortune 500<\/a>, vyu\u017e\u00edv\u00e1 slu\u017eby 3PL spole\u010dnost\u00ed, kter\u00e9 p\u0159isp\u00edvaj\u00ed k jejich \u00fasp\u011bch\u016fm.<\/p>\n<p><a href=\"https:\/\/www.kornferry.com\/\" target=\"_blank\" rel=\"noopener\">Institut Korn Ferry<\/a> uve\u0159ejnil studii o outsoursov\u00e1n\u00ed logistiky. Zji\u0161t\u011bn\u00ed institutu identifikuj\u00ed v\u00fdhody vyu\u017eit\u00ed 3PL spole\u010dnost\u00ed.<\/p>\n<ul>\n<li>A\u017e 70% respondent\u016f ve studii tvrd\u00ed, \u017ee vyu\u017eit\u00ed 3PL spole\u010dnost\u00ed pomohlo sn\u00ed\u017eit celkov\u00e9 n\u00e1klady na logistiku.<\/li>\n<li>V\u00edce ne\u017e 83% respondent\u016f tak\u00e9 tvrdilo, \u017ee spolupr\u00e1ce s 3PL logistick\u00fdmi spole\u010dnostmi m\u011bla za n\u00e1sledek zlep\u0161en\u00ed p\u00e9\u010de\u00a0o z\u00e1kazn\u00edky.<\/li>\n<\/ul>\n<p>Zvy\u0161uj\u00edc\u00ed se rychlost a objem internetov\u00e9ho prodeje tla\u010d\u00ed na pot\u0159ebu hled\u00e1n\u00ed efektivn\u00edch logistick\u00fdch \u0159e\u0161en\u00ed. V p\u0159\u00ed\u0161t\u00edch p\u011bti a\u017e patn\u00e1cti letech budou hr\u00e1t proto v\u00fdznamnou roli v logistice e-shop\u016f n\u00e1sleduj\u00edc\u00ed technologie.<\/p>\n<h3>Big data<\/h3>\n<p>Investice do anal\u00fdzy komplexn\u00edch dat a schopnost p\u0159edpov\u00eddat po\u017eadavky z\u00e1kazn\u00edk\u016f, je mantrou v\u0161ech velk\u00fdch hr\u00e1\u010d\u016f, kte\u0159\u00ed cht\u011bj\u00ed sn\u00ed\u017eit n\u00e1klady za dod\u00e1n\u00ed tovaru. Logistick\u00e1 spole\u010dnost <a href=\"https:\/\/www.ups.com\/us\/en\/global.page\" target=\"_blank\" rel=\"noopener\">UPS<\/a> v roce 2016 investovala 1 miliardu dolar\u016f do sb\u011bru a anal\u00fdzy tzv. big data. Tato investice m\u00e1 za \u00fakol zah\u00e1jit revoluci v logistick\u00e9m pr\u016fmyslu t\u00edm, \u017ee dok\u00e1\u017ee v re\u00e1ln\u00e9m \u010dase analyzovat obrovsk\u00e9 mno\u017estv\u00ed p\u0159ib\u00fdvaj\u00edc\u00edch a m\u011bn\u00edc\u00edch se dat z v\u00edce do te\u010f nepropojen\u00fdch zdroj\u016f, kter\u00e9 umo\u017en\u00ed optimalizaci proces\u016f v logistice, sn\u00ed\u017een\u00ed n\u00e1klad\u016f a zlep\u0161en\u00ed \u010dasov\u00e9ho managmentu a doby dod\u00e1n\u00ed. Big data by m\u011bla v budoucnu minimalizovat pot\u0159ebu lidsk\u00e9 pracovn\u00ed s\u00edly v logistick\u00fdch skladech, kter\u00e9 by m\u011bly p\u0159ej\u00edt na pln\u011b automatizovan\u00e9 efektivn\u00ed procesy.<\/p>\n<h3>Digit\u00e1ln\u00ed identifik\u00e1tory<\/h3>\n<p>Vyu\u017e\u00edv\u00e1n\u00ed technologi\u00ed v logistick\u00fdch operac\u00edch je nezbytn\u00e9 pro udr\u017een\u00ed spokojenosti z\u00e1kazn\u00edk\u016f. Digit\u00e1ln\u00ed identifik\u00e1tory v podob\u011b biometrick\u00fdch a elektronick\u00fdch \u0161t\u00edtk\u016f umo\u017e\u0148uj\u00ed elektronick\u00e9 sledov\u00e1n\u00ed pohybu objednan\u00e9ho\u00a0zbo\u017e\u00ed d\u00edky sv\u00e9mu unik\u00e1tn\u00edmu k\u00f3du.<\/p>\n<p>Ve v\u00fd\u0161e opomenut\u00e9 studii spole\u010dnosti Dotcom se v\u00edce ne\u017e 41% \u00fa\u010dastn\u00edku studie vyj\u00e1d\u0159ilo, \u017ee znalost aktu\u00e1ln\u00edho stavu a polohy\u00a0jejich objednan\u00e9ho zbo\u017e\u00ed, p\u0159isp\u00edv\u00e1 k vn\u00edm\u00e1n\u00ed e-shopu jako excelentn\u00edho prodejce. V\u00edce ne\u017e 53% \u00fa\u010dastn\u00edk\u016f ohodnotilo poskytov\u00e1n\u00ed podobn\u00fdch informac\u00ed od prodejce jako parametr dobr\u00e9ho e-shopu. Nav\u00edc 47% \u00fa\u010dastn\u00edk\u016f studie tvrdilo, \u017ee sv\u016fj n\u00e1kup u internetov\u00e9ho prodejce neopakovalo pr\u00e1v\u011b z d\u016fvodu n\u00edzk\u00e9 transparentnosti o stavu a poloze objedn\u00e1vky z p\u0159edchoz\u00edho n\u00e1kupu.<\/p>\n<p>Nejen sledov\u00e1ni konkr\u00e9tn\u00edch produkt\u016f, ale tak\u00e9 sledov\u00e1n\u00ed logistick\u00fdch vozidel hraje v\u00fdznamnou roli p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed pot\u0159ebn\u00e9 kontroly a p\u0159i efektivn\u00edm pl\u00e1nov\u00e1n\u00ed tras pro rychlej\u0161\u00ed dod\u00e1n\u00ed. Technologie sledov\u00e1n\u00ed pohybu vozidel ji\u017e p\u0159ekonaly manu\u00e1ln\u00ed postupy p\u0159i snaze koordinovat aktivity prodejc\u016f, partnersk\u00fdch logistick\u00fdch spole\u010dnost\u00ed a z\u00e1kazn\u00edk\u016f a v\u00fdrazn\u011b p\u0159isp\u00edvaj\u00ed k urychlen\u00ed p\u0159epravy. V\u00fdzva spo\u010d\u00edv\u00e1 ve sledov\u00e1n\u00ed pohybu z\u00e1silky v re\u00e1ln\u00e9m \u010dase.<\/p>\n<h3>Senzory<\/h3>\n<p>Vyu\u017eit\u00ed senzor\u016f v logistice umo\u017en\u00ed identifikace voln\u00e9ho prostoru na palet\u011b, v n\u00e1kladn\u00edm vozidle nebo sklad\u011b, kter\u00e9 je mo\u017en\u00e9 n\u00e1sledn\u011b optimalizovat.<\/p>\n<h3>Technologie roz\u0161\u00ed\u0159en\u00e9 reality<\/h3>\n<p>Zam\u011bstnanci logistick\u00fdch sklad\u016f mohou vyu\u017e\u00edt technologii br\u00fdl\u00ed zobrazuj\u00edc\u00edch roz\u0161\u00ed\u0159enou realitu p\u0159i manipulaci se zbo\u017e\u00edm. Tyto br\u00fdle mohou skenovat k\u00f3d produkt\u016f, zobrazit seznam produkt\u016f nebo jejich konkr\u00e9tn\u00ed polohu.<\/p>\n<h4>Virtu\u00e1ln\u00ed br\u00fdle Samsung<\/h4>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gnUK-HTn4ZA\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<h3>Roboty a drony<\/h3>\n<p>Automatizovan\u00ed roboti, kte\u0159\u00ed dok\u00e1\u017eou nahradit lidskou pracovn\u00ed s\u00edlu v logistick\u00fdch skladech nebo centrech, jako nap\u0159\u00edklad samojezd\u00edc\u00ed n\u00e1kladn\u00ed voz\u00edky, pat\u0159\u00ed mezi nov\u011b zav\u00e1d\u011bn\u00e9 technologie v logistick\u00e9m pr\u016fmyslu. Automatizovan\u00fd voz\u00edk dok\u00e1\u017ee sledovat oper\u00e1tora ve sklad\u011b nebo distribu\u010dn\u00edm centru, a kdy\u017e je pln\u00fd, s\u00e1m se vyd\u00e1 do bal\u00edrny a z\u00e1rove\u0148 po\u0161le dal\u0161\u00ed pr\u00e1zdn\u00fd voz\u00edk k oper\u00e1torovi.<\/p>\n<p>Drony p\u0159edstavuj\u00ed dal\u0161\u00ed potenci\u00e1ln\u00ed mo\u017enosti v logistice, jejich\u017e\u00a0vyu\u017eit\u00ed zkoum\u00e1 a testuje v\u011bt\u0161ina velk\u00fdch logistick\u00fdch spole\u010dnost\u00ed. Jejich praktick\u00e9 vyu\u017eit\u00ed testoval Mall i Alza, ale projekt zat\u00edm zastavili. D\u016fvod? Ve m\u011bstech jsou tzv. bezletov\u00e9 z\u00f3ny, p\u0159es kter\u00e9 m\u016f\u017ee l\u00e9tat jenom policie, voj\u00e1ci nebo z\u00e1chran\u00e1\u0159sk\u00e9 jednotky.<\/p>\n<h3>Bezpilotn\u00ed letadla a autonomn\u00ed vozidla<\/h3>\n<p>V pr\u016fb\u011bhu n\u011bkolika posledn\u00edch let pokro\u010dila relevance i vysp\u011blost autonomn\u00ed logistiky. Inovace v autonomn\u00ed logistice otev\u00edraj\u00ed zcela nov\u00fd pohled na \u010das a trasy dod\u00e1n\u00ed p\u0159epravovan\u00e9ho zbo\u017e\u00ed.<\/p>\n<h3>Ekologie v logistick\u00e9m pr\u016fmyslu<\/h3>\n<p>Trend udr\u017eitelnosti \u017eivotn\u00edho prost\u0159ed\u00ed m\u00e1 p\u0159\u00edm\u00fd vliv tak\u00e9 na logistiku, kter\u00e1 se d\u00edky zav\u00e1d\u011bn\u00ed nov\u00fdch technologi\u00ed sna\u017e\u00ed o sn\u00ed\u017een\u00ed negativn\u00edho dopadu logistiky na \u017eivotn\u00ed prost\u0159ed\u00ed. Trend ekologizace bude nejv\u00edce vid\u011bt v balic\u00edm pr\u016fmyslu, kter\u00fd neust\u00e1le v\u00edce vyu\u017e\u00edv\u00e1 recyklovan\u00e9 obalov\u00e9 materi\u00e1ly, kter\u00e9 jsou \u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed a p\u0159edstavuj\u00ed v\u00fdznamnou sou\u010d\u00e1st logistiky. Vyu\u017e\u00edvan\u00ed digit\u00e1ln\u00edch identifik\u00e1tor\u016f a v\u00fdrazn\u00e1 optimalizace v pl\u00e1nov\u00e1n\u00ed tras logistick\u00fdch vozidel bude m\u00edt tak\u00e9 dopad na sn\u00ed\u017een\u00ed emis\u00ed, zrcadlen\u00edm principu \u201ethink more, drive less\u201c, co\u017e ve voln\u00e9m p\u0159ekladu znamen\u00e1 \u201ev\u00edce uva\u017eovat a m\u00e9n\u011b jezdit\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak\u00fd \u00fakol bude logistika sehr\u00e1vat v \u00fasp\u011b\u0161\u00edch e-shop\u016f v bl\u00edzk\u00e9 budoucnosti? A jak\u00e9 trendy v logistice budou m\u00edt p\u0159\u00edm\u00fd vliv na jejich r\u016fst? Odpov\u011b\u010f plyne z p\u0159ib\u00fdvaj\u00edc\u00edch o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":11340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1205],"tags":[168,1211,1084],"class_list":["post-9459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-logistika","tag-produkty"],"acf":[],"yoast_head":"\n<title>Trendy v logistice e-shop\u016f - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trendy v logistice e-shop\u016f - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"og:description\" content=\"Jak\u00fd \u00fakol bude logistika sehr\u00e1vat v \u00fasp\u011b\u0161\u00edch e-shop\u016f v bl\u00edzk\u00e9 budoucnosti? A jak\u00e9 trendy v logistice budou m\u00edt p\u0159\u00edm\u00fd vliv na jejich r\u016fst? Odpov\u011b\u010f plyne z p\u0159ib\u00fdvaj\u00edc\u00edch o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu\" \/>\n<meta property=\"og:site_name\" content=\"Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-23T09:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T10:45:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rajapack CZ\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rajapack CZ\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu\",\n\t            \"url\": \"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu\",\n\t            \"name\": \"Trendy v logistice e-shop\u016f - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg\",\n\t            \"datePublished\": \"2017-03-23T09:07:00+00:00\",\n\t            \"dateModified\": \"2023-05-16T10:45:47+00:00\",\n\t            \"author\": {\n\t                \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/#\/schema\/person\/51cf52e672940ef07086793d87bb2bcc\"\n\t            },\n\t            \"inLanguage\": \"cs\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"cs\",\n\t            \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu#primaryimage\",\n\t            \"url\": \"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg\",\n\t            \"width\": 720,\n\t            \"height\": 490\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/#website\",\n\t            \"url\": \"https:\/\/www.rajapack.cz\/blog-cz\/\",\n\t            \"name\": \"Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\",\n\t            \"description\": \"Na\u010derpejte na na\u0161em blogu odborn\u00e9 tipy v oblasti logistiky i obal\u016f pro r\u016fzn\u00e9 typy balen\u00ed \u2714 Zaj\u00edmav\u00e9 \u010dl\u00e1nky a aktuality ze sv\u011bta obalov\u00fdch materi\u00e1l\u016f \u2714\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.rajapack.cz\/blog-cz\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": \"required name=search_term_string\"\n\t                }\n\t            ],\n\t            \"inLanguage\": \"cs\"\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/#\/schema\/person\/51cf52e672940ef07086793d87bb2bcc\",\n\t            \"name\": \"Rajapack CZ\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"cs\",\n\t                \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/#\/schema\/person\/image\/\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/fa599d097ebb7cb9005345c085842c37?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/fa599d097ebb7cb9005345c085842c37?s=96&d=mm&r=g\",\n\t                \"caption\": \"Rajapack CZ\"\n\t            },\n\t            \"url\": \"https:\/\/www.rajapack.cz\/blog-cz\/author\/rajapackcz\"\n\t        }\n\t    ]\n\t}<\/script>\n","yoast_head_json":{"title":"Trendy v logistice e-shop\u016f - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu","og_locale":"cs_CZ","og_type":"article","og_title":"Trendy v logistice e-shop\u016f - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack","og_description":"Jak\u00fd \u00fakol bude logistika sehr\u00e1vat v \u00fasp\u011b\u0161\u00edch e-shop\u016f v bl\u00edzk\u00e9 budoucnosti? A jak\u00e9 trendy v logistice budou m\u00edt p\u0159\u00edm\u00fd vliv na jejich r\u016fst? Odpov\u011b\u010f plyne z p\u0159ib\u00fdvaj\u00edc\u00edch o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nakupuj\u00edc\u00edch [...]","og_url":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu","og_site_name":"Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack","article_published_time":"2017-03-23T09:07:00+00:00","article_modified_time":"2023-05-16T10:45:47+00:00","og_image":[{"width":720,"height":490,"url":"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg","type":"image\/jpeg"}],"author":"Rajapack CZ","twitter_misc":{"Napsal(a)":"Rajapack CZ","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu","url":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu","name":"Trendy v logistice e-shop\u016f - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack","isPartOf":{"@id":"https:\/\/www.rajapack.cz\/blog-cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu#primaryimage"},"image":{"@id":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu#primaryimage"},"thumbnailUrl":"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg","datePublished":"2017-03-23T09:07:00+00:00","dateModified":"2023-05-16T10:45:47+00:00","author":{"@id":"https:\/\/www.rajapack.cz\/blog-cz\/#\/schema\/person\/51cf52e672940ef07086793d87bb2bcc"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.rajapack.cz\/blog-cz\/trendy-v-logistice-eshopu#primaryimage","url":"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg","contentUrl":"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/trendy-v-logistike.jpg","width":720,"height":490},{"@type":"WebSite","@id":"https:\/\/www.rajapack.cz\/blog-cz\/#website","url":"https:\/\/www.rajapack.cz\/blog-cz\/","name":"Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack","description":"Na\u010derpejte na na\u0161em blogu odborn\u00e9 tipy v oblasti logistiky i obal\u016f pro r\u016fzn\u00e9 typy balen\u00ed \u2714 Zaj\u00edmav\u00e9 \u010dl\u00e1nky a aktuality ze sv\u011bta obalov\u00fdch materi\u00e1l\u016f \u2714","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rajapack.cz\/blog-cz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/www.rajapack.cz\/blog-cz\/#\/schema\/person\/51cf52e672940ef07086793d87bb2bcc","name":"Rajapack CZ","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.rajapack.cz\/blog-cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fa599d097ebb7cb9005345c085842c37?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa599d097ebb7cb9005345c085842c37?s=96&d=mm&r=g","caption":"Rajapack CZ"},"url":"https:\/\/www.rajapack.cz\/blog-cz\/author\/rajapackcz"}]}},"_links":{"self":[{"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/posts\/9459"}],"collection":[{"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/comments?post=9459"}],"version-history":[{"count":0,"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/posts\/9459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/media\/11340"}],"wp:attachment":[{"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/media?parent=9459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/categories?post=9459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rajapack.cz\/blog-cz\/wp-json\/wp\/v2\/tags?post=9459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}