{"id":9445,"date":"2017-02-01T10:12:47","date_gmt":"2017-02-01T09:12:47","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=9445"},"modified":"2024-03-25T12:52:30","modified_gmt":"2024-03-25T11:52:30","slug":"40-procent-zakazniku-pravdepodobneji-nakoupi-na-eshopu-diky-lepsimu-baleni","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/40-procent-zakazniku-pravdepodobneji-nakoupi-na-eshopu-diky-lepsimu-baleni","title":{"rendered":"40 % z\u00e1kazn\u00edk\u016f pravd\u011bpodobn\u011bji nakoup\u00ed na eshopu d\u00edky lep\u0161\u00edmu balen\u00ed"},"content":{"rendered":"<p>Prod\u00e1v\u00e1te ten sam\u00fd produkt za stejnou cenu a mo\u017en\u00e1 i levn\u011bji ne\u017e\u00a0va\u0161e konkurence, a p\u0159ece se k v\u00e1m va\u0161i z\u00e1kazn\u00edci nevracej\u00ed? D\u016fvod\u016f m\u016f\u017ee b\u00fdt n\u011bkolik. Konkurence m\u00e1 t\u0159eba zaj\u00edmav\u011bj\u0161\u00ed web, lep\u0161\u00ed z\u00e1kaznick\u00e9 slu\u017eby, lep\u0161\u00ed bonusov\u00fd program, anebo \u201epouze\u201c <strong>bal\u00ed l\u00e9pe<\/strong>.<\/p>\n<p>Balen\u00ed &#8211; faktor, kter\u00fd hodn\u011b e-shop\u016f podce\u0148uje, a p\u0159itom \u010dasto rozhoduje o tom, jestli se k v\u00e1m z\u00e1kazn\u00edk znovu vr\u00e1t\u00ed, anebo p\u0159\u00ed\u0161t\u011b nakoup\u00ed u konkurence. O psychologii a d\u016fle\u017eitosti obal\u016f se u\u017e toho napsalo hodn\u011b, ale v\u011bt\u0161inou se psalo o prim\u00e1rn\u00edm obalu. Nemyslete si v\u0161ak, \u017ee jenom proto, \u017ee prod\u00e1v\u00e1te produkty \u201en\u011bkoho jin\u00e9ho\u201c, se v\u00e1s obalov\u00fd marketing net\u00fdk\u00e1.<\/p>\n<p>Ned\u00e1vno jsme \u0159e\u0161ili zku\u0161enost kolegy, kter\u00fd si objednal luxusn\u00ed \u0161achy a byly mu doru\u010den\u00e9 v nepom\u011brn\u011b velk\u00e9 krabici vypln\u011bn\u00e9 pap\u00edrky od \u010dokol\u00e1dy a ak\u010dn\u00edmi let\u00e1ky. Kolega si objednal luxusn\u00ed produkt a byl mu doru\u010den zabalen\u00fd ve smet\u00ed. Je\u0161t\u011b\u017ee ho nekoupil jako d\u00e1rek a nenechal doru\u010dit p\u0159\u00edmo obdarovan\u00e9mu. Pak nen\u00ed divu, \u017ee p\u0159\u00ed\u0161t\u011b nakoup\u00ed u konkurence, kter\u00e1 produkt prod\u00e1v\u00e1 mo\u017en\u00e1 i o n\u011bco dr\u00e1\u017e, ale doru\u010d\u00ed ho v obalu, kter\u00fd odpov\u00edd\u00e1 obsahu, aby jeho celkov\u00fd z\u00e1\u017eitek z n\u00e1kupu nepro\u0161el dal\u0161\u00edm zklam\u00e1n\u00edm<\/p>\n<p>Ji\u017e v roce 2014 Google zaznamenal 57% n\u00e1r\u016fst shl\u00e9dnut\u00ed tzv. unboxing vide\u00ed. Unboxing videa jsou v podstat\u011b videa o rozbalov\u00e1n\u00ed produkt\u016f uve\u0159ejn\u011bn\u00e9 v\u011bt\u0161inou blogery.<\/p>\n<p>Tento typ vide\u00ed je po\u0159\u00e1d v\u00edc popul\u00e1rn\u00ed v \u010cech\u00e1ch i ve sv\u011bt\u011b. Pro\u010d? Dle v\u00fdzkum\u016f psycholog\u016f je hlavn\u00edm d\u016fvodem o\u010dek\u00e1v\u00e1n\u00ed. Stejn\u00fd typ o\u010dek\u00e1v\u00e1n\u00ed, jako kdy\u017e otev\u00edr\u00e1me d\u00e1rek. Nez\u00e1le\u017e\u00ed na tom, \u017ee jsme si produkt sami objednali a v\u00edme, co v krabici bude. Od momentu, kdy jsme bal\u00edk dostali do rukou, a\u017e do chv\u00edle, ne\u017e produkt \u00fapln\u011b rozbal\u00edme, jsme pln\u00ed o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n<p>Lid\u00e9 dokonce pro\u017e\u00edvaj\u00ed ur\u010ditou m\u00edru o\u010dek\u00e1van\u00ed, i kdy\u017e bal\u00edk p\u0159\u00edmo nerozbaluj\u00ed, ale jenom se d\u00edvaj\u00ed na jeho rozbalov\u00e1n\u00ed. Jak by se asi zatv\u00e1\u0159il bloger rozbaluj\u00edc\u00ed bal\u00edk od v\u00e1s? Jak se asi tv\u00e1\u0159\u00ed va\u0161i z\u00e1kazn\u00edci, kdy\u017e rozbaluj\u00ed va\u0161e produkty?<\/p>\n<p>Dle studie <a href=\"http:\/\/www.dotcomdist.com\/\" target=\"_blank\" rel=\"noopener\">Dotcom Distribution<\/a> v roce 2016 a\u017e 40 % z\u00e1kazn\u00edk\u016f se vyj\u00e1d\u0159ilo, \u017ee by pravd\u011bpodobn\u011bji nakoupilo v eshopu, kter\u00fd sv\u00e9 produkty bal\u00ed do d\u00e1rkov\u00fdch, nebo pr\u00e9miov\u00fdch obal\u016f. Co\u017e p\u0159edstavuje n\u00e1r\u016fst 11 % v porovnan\u00ed s rokem 2015, kdy se takhle vyj\u00e1d\u0159ilo jenom 29 % nakupuj\u00edc\u00edch.<\/p>\n<p>Jak ovliv\u0148uje kvalitn\u00ed obal psychologii z\u00e1kazn\u00edka? Dle studie:<\/p>\n<ul>\n<li>68 % z\u00e1kazn\u00edk\u016f vn\u00edm\u00e1 d\u00edky kvalitn\u00edmu obalu v\u00e1\u0161 eshop luxusn\u011bji,<\/li>\n<li>61 % z\u00e1kazn\u00edk\u016f pro\u017e\u00edv\u00e1 v\u00edc vzru\u0161en\u00ed p\u0159i p\u0159evzet\u00ed bal\u00edku,<\/li>\n<li>44 % z\u00e1kazn\u00edk\u016f kvalitn\u00ed obal potvrd\u00ed hodnotu produktu,<\/li>\n<li>17 % z\u00e1kazn\u00edk\u016f obal ujist\u00ed, \u017ee tento eshop je pro lidi, jako jsou oni.<\/li>\n<\/ul>\n<h2>Samoz\u0159ejm\u011b, nen\u00ed produkt jako produkt<\/h2>\n<p>Obecn\u011b se d\u00e1 \u0159\u00edct, \u017ee na kvalit\u011b balen\u00ed z\u00e1le\u017e\u00ed v\u00edc u pr\u00e9miov\u00e9ho a luxusn\u00edho zbo\u017e\u00ed. Nejm\u00e9n\u011b z\u00e1le\u017e\u00ed na obalu u zbo\u017e\u00ed, kter\u00e9 nakupujeme do dom\u00e1cnosti (\u010distic\u00ed prost\u0159edky, apod.). Ale i u dom\u00e1c\u00edch prost\u0159edk\u016f balen\u00ed ovliv\u0148uje 25 % z\u00e1kazn\u00edk\u016f. U luxusn\u00edho zbo\u017e\u00ed je to a\u017e 59 %!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/graf.png\" alt=\"Jak d\u016fle\u017eit\u00e9 je pr\u00e9miov\u00e9 balen\u00ed?\" \/><\/p>\n<h2>Co je pr\u00e9miov\u00fd obal?<\/h2>\n<p>Pr\u00e9miov\u00fd obal by m\u011bl spl\u0148ovat tyto 3 vlastnosti: Funk\u010dnost, Reklama, Prezentace produktu.<\/p>\n<h3>Funk\u010dnost<\/h3>\n<p>Doru\u010den\u00ed po\u0161kozen\u00e9ho tovaru rozhodn\u011b nevykouzl\u00ed \u00fasm\u011bv na tv\u00e1\u0159i va\u0161eho z\u00e1kazn\u00edka. Pr\u00e1v\u011b naopak. A jestli si mysl\u00edte, \u017ee v\u00e1s zachr\u00e1n\u00ed rychl\u00e9 a jednoduch\u00e9 vybaven\u00ed reklamace, jste na omylu. Z\u00edskat zp\u011bt d\u016fv\u011bru zklaman\u00e9ho z\u00e1kazn\u00edka je mnohem t\u011b\u017e\u0161\u00ed, ne\u017e z\u00edskat nov\u00e9ho z\u00e1kazn\u00edka. Ne\u0161et\u0159ete proto na kvalit\u011b obalov\u00e9ho materi\u00e1lu. V po\u0159\u00e1dku doru\u010den\u00e9 zbo\u017e\u00ed je alfou a omegou.<\/p>\n<h3>Reklama<\/h3>\n<p>Obaly jsou jedn\u00edm z nejlevn\u011bj\u0161\u00edch a nejjednodu\u0161\u0161\u00edch zp\u016fsob\u016f, jak budovat zna\u010dku. Krabice, nebo <a href=\"http:\/\/www.rajapack.cz\/lepici-pasky-paskovani-uzaver-obalu\/potisk-pasek\/lepici-pasky-s-potiskem.html\" target=\"_blank\" rel=\"noopener\">lepic\u00ed p\u00e1sky s vlastn\u00edm logem a potiskem<\/a> p\u0159edstavuj\u00ed minim\u00e1ln\u00ed dodate\u010dn\u00e9 n\u00e1klady, a p\u0159itom hodn\u011b \u00fa\u010dinnou formu marketingov\u00e9 komunikace. Dle studie, a\u017e <strong>50 % z\u00e1kazn\u00edk\u016f pravd\u011bpodobn\u011bji doporu\u010d\u00ed eshop sv\u00fdm zn\u00e1m\u00fdm<\/strong>, pokud jim bude doru\u010deno zbo\u017e\u00ed ve zna\u010dkov\u00e9m obalu s personalizac\u00ed eshopu.<\/p>\n<h3>Prezentace produktu<\/h3>\n<p>Sekund\u00e1rn\u00ed a terci\u00e1rn\u00ed obal, tedy ten, do kter\u00e9ho bal\u00ed produkty eshop (nap\u0159. kartonov\u00e1 krabice), nem\u00e1 b\u00fdt pouze praktick\u00fd. M\u00e1 upoutat pozornost stejn\u011b jako prim\u00e1rn\u00ed obal. Vyvolejte pocit vzru\u0161en\u00ed a o\u010dek\u00e1van\u00ed u va\u0161ich klient\u016f od prvn\u00ed chv\u00edle, kdy v\u00e1\u0161 bal\u00edk vezmou do ruky. Odli\u0161te se od konkurence. Chce v\u00e1\u0161 klient luxus? N\u00e1paditost? Dejte mu p\u0159esn\u011b to, co chce a za co plat\u00ed. Pak bude spokojen a bude se k v\u00e1m pro tento pocit vracet.<\/p>\n<h2>Boj\u00edte se zv\u00fd\u0161en\u00fdch n\u00e1klad\u016f?<\/h2>\n<p>Pokud byznys zrovna rozj\u00ed\u017ed\u00edte, ur\u010dit\u011b m\u00e1te omezen\u00fd kapit\u00e1l a sna\u017e\u00edte se sn\u00ed\u017eit n\u00e1klady v\u0161ude, kde to jen jde. Obal v\u0161ak nen\u00ed to spr\u00e1vn\u00e9 m\u00edsto, kde \u0161et\u0159it, a to zejm\u00e9na, kdy\u017e zna\u010dku teprve budujete. M\u011bli byste to br\u00e1t jako investici, abyste v budoucnu mohli vyd\u011bl\u00e1vat v\u00edc.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/40-procent-zakazniku-infografika.jpg\" alt=\"Jak ovliv\u0148uje obal psychologii z\u00e1kazn\u00edka?\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prod\u00e1v\u00e1te ten sam\u00fd produkt za stejnou cenu a mo\u017en\u00e1 i levn\u011bji ne\u017e\u00a0va\u0161e konkurence, a p\u0159ece se k v\u00e1m va\u0161i z\u00e1kazn\u00edci nevracej\u00ed? D\u016fvod\u016f m\u016f\u017ee b\u00fdt n\u011bkolik. Konkurence m\u00e1 t\u0159eba zaj\u00edmav\u011bj\u0161\u00ed web, [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":11459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1205],"tags":[168,1084],"class_list":["post-9445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\n<title>Udr\u017ete si z\u00e1kazn\u00edky d\u00edky pr\u00e9miov\u00fdm obal\u016fm | RAJA<\/title>\n<meta name=\"description\" content=\"40 % z\u00e1kazn\u00edk\u016f d\u00e1v\u00e1 p\u0159ednost e-shop\u016fm s kvalitn\u00edmi obaly. Nepodce\u0148ujte je a zvy\u0161te sv\u00e9 prodeje s obaly na m\u00edru a pr\u00e9miov\u00fdm \u0159e\u0161en\u00edmi od RAJA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/40-procent-zakazniku-pravdepodobneji-nakoupi-na-eshopu-diky-lepsimu-baleni\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udr\u017ete si z\u00e1kazn\u00edky d\u00edky pr\u00e9miov\u00fdm obal\u016fm | RAJA\" \/>\n<meta property=\"og:description\" content=\"40 % z\u00e1kazn\u00edk\u016f d\u00e1v\u00e1 p\u0159ednost e-shop\u016fm s kvalitn\u00edmi obaly. 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