{"id":933,"date":"2010-05-01T09:00:11","date_gmt":"2010-05-01T07:00:11","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=933"},"modified":"2024-03-25T12:43:45","modified_gmt":"2024-03-25T11:43:45","slug":"take-v-hospodarsky-tezkych-casech-si-koncern-raja-ponechava-svou-vedouci-pozici-v-evrope","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/take-v-hospodarsky-tezkych-casech-si-koncern-raja-ponechava-svou-vedouci-pozici-v-evrope","title":{"rendered":"Tak\u00e9 v hospod\u00e1\u0159sky t\u011b\u017ek\u00fdch \u010dasech si koncern Raja ponech\u00e1v\u00e1 svou vedouc\u00ed pozici v Evrop\u011b"},"content":{"rendered":"<p><strong>Stabilita a vytrvalost odborn\u00edka na obaly:<\/strong><\/p>\n<p>Navzdory sv\u011btov\u011b napjat\u00e9 atmosf\u00e9\u0159e hospod\u00e1\u0159sk\u00e9ho rozvoje se <a title=\"koncern Raja\" href=\"http:\/\/www.rajapack.cz\/Skupina.htm\">koncernu Raja <\/a>poda\u0159ilo v roce 2009 znovu dos\u00e1hnout vedouc\u00ed pozice na evropsk\u00e9m trhu. Ro\u010dn\u00edm obratem 223 mili\u00f3n\u016f eur potvrdil koncern svou extr\u00e9mn\u011b vysokou v\u00fdkonnost. 14 mili\u00f3n\u016f rozeslan\u00fdch katalog\u016f, 200.000 z\u00e1kazn\u00edk\u016f, roz\u0161\u00ed\u0159en\u00e1 p\u016fsobnost na internetu a rozvoj evropsk\u00fdch obchodn\u00edch m\u00edst ukazuj\u00ed jasnou tendenci vzr\u016fstu pro rok 2010.<\/p>\n<p>Koncern Raja je vedouc\u00ed spole\u010dnost\u00ed v Evrop\u011b v oblasti balen\u00ed, distribuce a skladov\u00e1n\u00ed. Za \u00fa\u010delem neust\u00e1l\u00e9ho hled\u00e1n\u00ed nov\u00fdch \u0159e\u0161en\u00ed roz\u0161i\u0159uje spole\u010dnost d\u00e1le sv\u016fj <a title=\"sortiment Rajapack\" href=\"http:\/\/www.rajapack.cz\/produkty.htm\">sortiment. <\/a>Z\u00e1kladem jsou po\u017eadavky z\u00e1kazn\u00edk\u016f a dlouholet\u00e9 zku\u0161enosti odborn\u00edka na obaly. V neposledn\u00ed \u0159ad\u011b se tento postoj k z\u00e1kazn\u00edk\u016fm, vysok\u00e1 \u00farove\u0148 koncernem Raja poskytovan\u00fdch slu\u017eeb a kvalita nab\u00edzen\u00fdch produkt\u016f s dobr\u00fdm pom\u011brem kvality a ceny, zaslou\u017eily tak\u00e9 v roce v roce 2009 o to, \u017ee koncern dos\u00e1hl ro\u010dn\u00edho obratu ve v\u00fd\u0161i 223 mili\u00f3n\u016f eur. V porovn\u00e1n\u00ed s minul\u00fdm rokem tak klesl obrat navzdory sv\u011btov\u00e9 hospod\u00e1\u0159sk\u00e9 krizi pouze o necel\u00fdch 8%, co\u017e je veden\u00edm firmy hodnoceno pozitivn\u011b.<\/p>\n<p>Dani\u00e8le Kapel-Marcovici, gener\u00e1ln\u00ed \u0159editelka a prezidentka spr\u00e1vn\u00ed rady koncernu Raja hovo\u0159\u00ed o v\u00fdsledku: \u201e Koncern Raja z t\u00e9to krize vych\u00e1z\u00ed velmi pos\u00edlen. Zachovali jsme si p\u0159edev\u0161\u00edm n\u00e1\u0161 nejv\u011bt\u0161\u00ed kapit\u00e1l, na\u0161e z\u00e1kaznick\u00e9 portfolio. Pokra\u010dovali jsme v investic\u00edch, ani\u017e bychom se odklonili od na\u0161\u00ed strategie. V roce 2010 budeme pokra\u010dovat v na\u0161\u00ed odhodlan\u00e9 strategii obratov\u00e9ho r\u016fstu a paraleln\u011b rozv\u00edjet n\u00e1\u0161 rozvoj na mezin\u00e1rodn\u00ed \u00farovni.\u201c<\/p>\n<p><strong>Vysok\u00e1 \u00farove\u0148 poskytovan\u00fdch slu\u017eeb a \u0161irok\u00e1 nab\u00eddka vytv\u00e1\u0159\u00ed stabiln\u00ed z\u00e1kaznick\u00fd kmen<\/strong><\/p>\n<p>Obzvl\u00e1\u0161t\u011b p\u016fsobiv\u00fd je fakt, \u017ee si koncern Raja udr\u017eel sv\u00e9 z\u00e1kaznick\u00e9 portfolio \u010d\u00edtaj\u00edc\u00ed v\u00edce ne\u017e 200.000 st\u00e1l\u00fdch z\u00e1kazn\u00edk\u016f a generuje v pr\u016fm\u011bru 300 nov\u00fdch z\u00e1kazn\u00edk\u016f denn\u011b. Koncem roku 2009 bylo dosa\u017eeno v\u00edce ne\u017e 40% obchodn\u00ed \u010dinnosti v pobo\u010dk\u00e1ch koncernu.<\/p>\n<p>Faktory \u00fasp\u011bchu a d\u016fvody pro hospod\u00e1\u0159skou stabilitu koncernu Raja je t\u0159eba hledat v obs\u00e1hl\u00e9 nab\u00eddce, \u0161irok\u00e9m spektru z\u00e1kaznick\u00e9 struktury co do velikosti a odv\u011btv\u00ed, a tak\u00e9 v diverzifikovan\u00fdch prodejn\u00edch kan\u00e1lech. Z\u00e1kazn\u00edci mohou objedn\u00e1vat v modern\u00edm Online-shopu 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu. Nav\u00edc najdou z\u00e1jemci na internetov\u00fdch str\u00e1nk\u00e1ch podn\u011bty, tipy a <a title=\"produktovy pruvodce\" href=\"http:\/\/www.rajapack.cz\/profesionalni_rady_a_tipy.htm\">produktov\u00e9 pr\u016fvodce <\/a>k t\u00e9matu obal\u016f. To je\u0161t\u011b v\u00edce usnad\u0148uje v\u00fdb\u011br vhodn\u00e9ho produktu. Nav\u00edc jsou prodejn\u00ed poradci pro individu\u00e1ln\u00ed nab\u00eddku k dispozici tak\u00e9 telefonicky nebo emailem. Nez\u0159\u00eddka vyv\u00edj\u00ed spole\u010dnost, jako odborn\u00edk na obaly, \u0159e\u0161en\u00ed na m\u00edru. Tato vysok\u00e1 flexibilita, spojen\u00e1 s vysokou kvalitou poskytovan\u00fdch slu\u017eeb, zvy\u0161uje atraktivitu koncernu Raja pro jeho z\u00e1kazn\u00edky.<\/p>\n<p><strong>Multichannel-strategie a vylep\u0161en\u00e1 internetov\u00e1 prezentace<\/strong><\/p>\n<p>Koncernu Raja se poda\u0159ilo b\u011bhem hospod\u00e1\u0159sk\u00e9ho roku 2009 rozvinout svou obchodn\u00ed strategii. Koncern pos\u00edlil podporu prodeje a podpo\u0159il svou prezenci u z\u00e1kazn\u00edk\u016f zasl\u00e1n\u00edm 14 mili\u00f3n\u016f katalog\u016f. Katalog byl p\u0159epracov\u00e1n, pozm\u011bn\u011bn form\u00e1t a sn\u00ed\u017eeny n\u00e1klady a t\u00edm byla zv\u00fd\u0161ena konkurenceschopnost.<\/p>\n<p>Nav\u00edc klade Raja zvl\u00e1\u0161tn\u00ed d\u016fraz na nov\u00e1 m\u00e9dia: proto byla p\u0159epracov\u00e1na prezentace koncernu na internetu. To se projevilo r\u016fstem v tomto distribu\u010dn\u00edm kan\u00e1lu o 20%. V z\u00e1vislosti na zemi, vytv\u00e1\u0159\u00ed koncern 15 \u2013 20% sv\u00e9ho celkov\u00e9ho obratu pomoc\u00ed online nab\u00eddky.<\/p>\n<p>U p\u0159\u00edle\u017eitosti desetilet\u00e9ho v\u00fdro\u010d\u00ed sv\u00e9 existence budou internetov\u00e9 str\u00e1nky v tomto roce p\u0159epracov\u00e1ny. Nov\u00e9 funkce, optimalizace pro internetov\u00e9 vyhled\u00e1va\u010de, v\u00fdstavba tzv. mikrostr\u00e1nek a roz\u0161\u00ed\u0159en\u00ed o tematick\u00e9 obsahy \u2013 to jsou jen n\u011bkter\u00e9 prvky cti\u017e\u00e1dostiv\u00e9 internetov\u00e9 strategie 2010.<\/p>\n<p><strong>Stabiln\u00ed t\u00fdm zam\u011bstnanc\u016f kl\u00ed\u010dem k \u00fasp\u011bchu<\/strong><\/p>\n<p>Od roku 2000 koncern Raja roz\u0161\u00ed\u0159il \u0159ady sv\u00fdh zam\u011bstnanc\u016f ze 400 na 820.(820 zam\u011bstnanc\u016f v cel\u00e9 Evrop\u011b v roce 2009). Nav\u00edc je pl\u00e1nov\u00e1no pro rok 2010 dal\u0161\u00edch 50 nov\u00fdch pracovn\u00edch m\u00edst. Raja je tak nejl\u00e9pe na o\u010dek\u00e1van\u00fd sv\u011btov\u00fd hospod\u00e1\u0159sk\u00fd ozdravn\u00fd trend p\u0159ipraven\u00e1.<\/p>\n<p><strong>4let\u00e9 v\u00fdro\u010d\u00ed \u201eNadace Raja-Dani\u00e8le Marcovici\u201c<\/strong><\/p>\n<p>Nadace Raja-Dani\u00e8le-Marcovici zalo\u017een\u00e1 pan\u00ed Dani\u00e8le Kapel-Marcovici v lednu 2006 mohla od sv\u00e9ho zalo\u017een\u00ed financovat nejr\u016fzn\u011bj\u0161\u00ed projekty v oblasti solidarity, \u0161kolen\u00ed, vzd\u011bl\u00e1v\u00e1n\u00ed a zdrav\u00ed pro \u017eeny, a to pomoc\u00ed ve v\u00fd\u0161i 800.000 eur. Podporuje 63 projekt\u016f ve 20 zem\u00edch. V roce 2010 pl\u00e1nuje Raja dal\u0161\u00ed rozvoj t\u011bchto projekt\u016f a akc\u00ed a nav\u00fd\u0161ila proto sv\u016fj nada\u010dn\u00ed rozpo\u010det.<\/p>\n<p><strong>Vyhl\u00eddky hospod\u00e1\u0159sk\u00e9ho roku 2010<\/strong><\/p>\n<p>V roce 2010 si koncern napl\u00e1noval r\u016fst obratu ve v\u00fd\u0161i 8% na 240 mili\u00f3n\u016f eur. Tohoto cti\u017e\u00e1dostiv\u00e9ho c\u00edle chce dos\u00e1hnout vysokou aktivitou na r\u016fstov\u00fdch a inova\u010dn\u00edch trz\u00edch jako zdrav\u00ed, hightech a internet. Tak jako v minulosti bude i nad\u00e1le Raja svou nab\u00eddku produkt\u016f roz\u0161i\u0159ovat a vylep\u0161ovat a udr\u017eovat cenovou stabilitu. V roce 2009 byla nab\u00eddka obchodn\u00edch balen\u00ed roz\u0161\u00ed\u0159ena mezin\u00e1rodn\u011b, doposud byla p\u0159\u00edstupn\u00e1 v\u00fdhradn\u011b ve Francii. V aktu\u00e1ln\u00edm sortimentu objev\u00ed z\u00e1kazn\u00edk v\u00edce ne\u017e 200 nov\u00fdch produkt\u016f, 150 bestseller\u016f za nejlep\u0161\u00ed cenu a stabiln\u00ed cenovou hladinu od 2008.<\/p>\n<p>Pro <a title=\"velkoodb\u011bratelsk\u00fd servis\" href=\"http:\/\/www.rajapack.cz\/odbornici-na-obaly.htm\">velkoodb\u011bratelsk\u00fd segment <\/a>pl\u00e1nuje koncern Raja celoevropsk\u00e9 pos\u00edlen\u00ed prodejn\u00edch pozic. Nav\u00edc obsahuje velkoodb\u011bratelsk\u00e1 strategie body jako urychlen\u00ed zaveden\u00ed decentralizovan\u00fdch r\u00e1mcov\u00fdch smluv v Evrop\u011b, dal\u0161\u00ed rozvoj elektronick\u00e9ho n\u00e1kupu a vytv\u00e1\u0159en\u00ed specifick\u00fdch z\u00e1kaznick\u00fdch katalog\u016f na internetu. Ve Francii dos\u00e1hl koncern Raja prodlou\u017een\u00ed certifikace podle normy ISO 9001.<\/p>\n<p>Pobo\u010dka v \u010cesk\u00e9 republice, Rajapack s.r.o. nahl\u00ed\u017e\u00ed na rok 2010 tak\u00e9 pozitivn\u011b. Roz\u0161\u00ed\u0159en\u00ed nab\u00eddky produkt\u016f a rozvoj c\u00edlov\u00fdch skupin je pl\u00e1nov\u00e1n tak\u00e9 pro \u010desk\u00e9 z\u00e1kazn\u00edky. Za \u00fa\u010delem vylep\u0161en\u00ed z\u00e1kaznick\u00e9ho servisu bude pos\u00edlen \u010desk\u00fd t\u00fdm obchodn\u00edch prodejc\u016f a roz\u0161\u00ed\u0159ena prezentace na internetu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stabilita a vytrvalost odborn\u00edka na obaly: Navzdory sv\u011btov\u011b napjat\u00e9 atmosf\u00e9\u0159e hospod\u00e1\u0159sk\u00e9ho rozvoje se koncernu Raja poda\u0159ilo v roce 2009 znovu dos\u00e1hnout vedouc\u00ed pozice na evropsk\u00e9m trhu. Ro\u010dn\u00edm obratem 223 mili\u00f3n\u016f [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":11553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1209],"tags":[1210],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-udalosti-v-rajapack","tag-firemni-udalosti"],"acf":[],"yoast_head":"\n<title>RAJA neopou\u0161t\u00ed pozici jedni\u010dky na trhu | RAJA<\/title>\n<meta name=\"description\" content=\"I p\u0159es hospod\u00e1\u0159sk\u00e9 v\u00fdkyvy si RAJA udr\u017euje svou vedouc\u00ed pozici na trhu s obalov\u00fdm materi\u00e1lem v Evrop\u011b. 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