{"id":8597,"date":"2015-10-09T16:50:43","date_gmt":"2015-10-09T14:50:43","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=8597"},"modified":"2023-05-17T07:52:48","modified_gmt":"2023-05-17T05:52:48","slug":"fenomen-online-nakupu-vanoce-2016","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/fenomen-online-nakupu-vanoce-2016","title":{"rendered":"Fenom\u00e9n online n\u00e1kup\u016f a V\u00e1noce 2016"},"content":{"rendered":"

Dnes sta\u010d\u00ed jedno kliknut\u00ed my\u0161i a za p\u00e1r dn\u00ed ji\u017e stoj\u00ed doru\u010dovatel se z\u00e1silkou u dve\u0159\u00ed. Tak snadn\u00e9 je nakupov\u00e1n\u00ed p\u0159es internet v sou\u010dasnosti. Jak se v\u0161ak takov\u00e9 n\u00e1kupy odehr\u00e1vali, kdy\u017e je\u0161t\u011b byl pat\u0159il pojem po\u010d\u00edta\u010d nebo internet do slovn\u00edku ciz\u00edch slov?<\/p>\n

Prvn\u00ed typ \u201epo\u0161ty\u201c se vyvinul ji\u017e ve star\u00e9m Egypt\u011b v r\u00e1mci v\u00fdm\u011bny zpr\u00e1v a listin, kter\u00e9 byly p\u0159epravov\u00e1ny na lod\u00edch cestovatel\u016f a p\u0159ed\u00e1v\u00e1ny posl\u016fm na kon\u00edch. Ko\u0159eny na\u0161eho sou\u010dasn\u00e9ho z\u00e1silkov\u00e9ho obchodu le\u017e\u00ed bl\u00ed\u017ee: jako zakladatel z\u00e1silkov\u00e9ho obchodov\u00e1n\u00ed je pova\u017eov\u00e1n Ernst Mey, kter\u00fd zbo\u017e\u00ed od roku 1886 prod\u00e1val prost\u0159ednictv\u00edm katalogu obsahuj\u00edc\u00edho zbo\u017e\u00ed z plastu.<\/p>\n

To, co tenkr\u00e1t v mal\u00e9m m\u011b\u0159\u00edtku za\u010dalo, se postupem \u010dasu d\u00edky pr\u016fmyslov\u00e9mu pokroku a sou\u010dasn\u00fdm modern\u00edm technologi\u00edm stalo fenom\u00e9nem v zahrani\u010d\u00ed a v \u010cesk\u00e9 republice se za\u0159adilo mezi leadry – a to je online nakupov\u00e1n\u00ed.<\/p>\n

V\u00e1noce jako \u0161pi\u010dka online n\u00e1kup\u016f<\/span><\/h2>\n

Dle serveru Podnikatel<\/a> dos\u00e1hly \u010desk\u00e9 e-shopy ve v\u00e1no\u010dn\u00edm obdob\u00ed od \u0159\u00edjna a\u017e do prosince minul\u00e9ho roku obratu a\u017e 93 mili\u00f3nu K\u010d. Ve srovn\u00e1n\u00ed s rokem 2013 to je o p\u011btinu v\u00edce a zaj\u00edmav\u00e9 je i ohl\u00e9dnut\u00ed do roku\u00a02010, kdy\u00a0se obrat pochyboval na cca 22 milionech K\u010d. Podobn\u00fd trend m\u016f\u017eeme tedy o\u010dek\u00e1vat i v tomto roce a e-shopy by se na n\u011bj m\u011bl – \u010d\u00edm d\u0159\u00edv, t\u00edm l\u00edp – p\u0159ipravit.<\/p>\n

Ji\u017e od poloviny z\u00e1\u0159\u00ed se za\u010d\u00edn\u00e1 zvy\u0161ovat popt\u00e1vka po obalech na zas\u00edl\u00e1n\u00ed v\u0161eho druhu. Podzim a zima pat\u0159\u00ed ka\u017edoro\u010dn\u011b ke \u0161pi\u010dk\u00e1m v zas\u00edl\u00e1n\u00ed a tedy i v n\u00e1kupech obal\u016f, aby se v\u0161echny bal\u00ed\u010dky\u00a0v\u010das zabalili a vyexpedovali k z\u00e1kazn\u00edkovi. K nejvyt\u00ed\u017een\u011bj\u0161\u00edm m\u011bs\u00edc\u016fm \u0159ad\u00edme jednozna\u010dn\u011b listopad, kdy se popt\u00e1vk\u00e1ch po obalech a obalov\u00fdch materi\u00e1lech nach\u00e1z\u00ed na sv\u00e9m vrcholu.<\/p>\n

Jak\u00e9 obaly jsou ve v\u00e1no\u010dn\u00ed sez\u00f3n\u011b nej\u017e\u00e1dan\u011bj\u0161\u00ed?<\/span><\/h2>\n
\"Klopov\u00e1<\/a>
Klopov\u00e1 krabice Rajapack<\/figcaption><\/figure>\n

Tak\u0159ka ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pro balen\u00ed a zas\u00edl\u00e1n\u00ed elektroniky, mobil\u016f, hra\u010dek, dotykov\u00fdch tablet\u016f, m\u00f3dy a oble\u010den\u00ed, parf\u00e9m\u016f, l\u00e1hv\u00ed v\u00edna \u010di destil\u00e1t\u016f a jin\u00e9ho spot\u0159ebn\u00edho zbo\u017e\u00ed je nejlevn\u011bj\u0161\u00edm a nejpopul\u00e1rn\u011bj\u0161\u00edm obalov\u00fdm \u0159e\u0161en\u00edm klasick\u00e1 krabice z t\u0159\u00edvrstv\u00e9 pop\u0159. p\u011btivrstv\u00e9 lepenky. Zda-li pou\u017e\u00edt t\u0159\u00ed nebo p\u011btivrstvou krabici z\u00e1vis\u00ed na k\u0159ehkosti \u010di hmotnosti zbo\u017e\u00ed. V p\u0159\u00edpad\u011b t\u011b\u017ek\u00fdch \u010di choulostiv\u00fdch produkt\u016f vsa\u010fte na p\u011btivrstvou krabici, pro lehk\u00e9 a odoln\u011bj\u0161\u00ed artikly vyu\u017eijte t\u0159\u00edvrstv\u00e9 kartony. V eshopu Rajapack.cz se nach\u00e1z\u00ed tak\u00e9 speci\u00e1ln\u00ed obaly pro bezpe\u010dn\u00e9 zas\u00edl\u00e1n\u00ed knih, kalend\u00e1\u0159\u016f, DVD \u010di blu-ray, v\u00edna atd. Pro zas\u00edl\u00e1n\u00ed m\u00f3dn\u00edch od\u011bv\u016f, text\u00edli\u00ed pro dom\u00e1cnost, obuvi a jin\u00e9ho \u201cm\u011bkk\u00e9ho\u201d zbo\u017e\u00ed jsou nejoptim\u00e1ln\u011bj\u0161\u00ed lehk\u00e9 plastov\u00e9 ob\u00e1lky<\/a>.<\/p>\n

Pro obalen\u00ed artikl\u016f v krabici pop\u0159. jeho fixaci v obalu doporu\u010dujeme bublinkovou f\u00f3lii s drobn\u00fdmi pop\u0159. velk\u00fdmi bublinami. I zde plat\u00ed pravidlo \u2013 pokud zas\u00edl\u00e1te t\u011b\u017e\u0161\u00ed zbo\u017e\u00ed, pou\u017eijte siln\u011bj\u0161\u00ed ochranu tzn. bublinkovou f\u00f3lie s velk\u00fdmi bublinami.<\/p>\n

\"P\u00e1sky<\/a>
P\u00e1sky s potiskem<\/figcaption><\/figure>\n

Pro uzav\u0159en\u00ed krabice vsa\u010fte na osv\u011bd\u010denou PP p\u00e1sku pop\u0159. p\u00e1sky s potiskem. Firemn\u00ed p\u00e1ska s potiskem je ka\u017ed\u00fd rok pro v\u00e1no\u010dn\u00ed sez\u00f3nu ide\u00e1ln\u00edm produktem. Nejen, \u017ee bal\u00edk uzav\u0159e, ale propaguje firmu na ka\u017ed\u00e9 odeslan\u00e9 z\u00e1silce. Pokud zohledn\u00edme, \u017ee se v roce 2014 rozeslalo p\u0159es e-shopy ve 3 posledn\u00edch m\u011bs\u00edc\u00edch p\u0159es 32.000 produkt\u016f, pak se poti\u0161t\u011bn\u00e9 p\u00e1sky o V\u00e1noc\u00edch \u0159\u00e1d\u00ed k reklamn\u00edm nosi\u010d\u016fm s velmi vysok\u00fdm potenci\u00e1lem. Spole\u010dnosti by v\u0161ak m\u011bly myslet na jejich koupi co nejd\u0159\u00edve, jeliko\u017e v\u00fdroba poti\u0161t\u011bn\u00e9 p\u00e1sky trv\u00e1 cca 2-3 t\u00fddny \u2013\u00a0nejzaz\u0161\u00edm m\u011bs\u00edcem pro jeji objedn\u00e1vku na\u00a0V\u00e1noce\u00a0je tedy m\u011bs\u00edc \u0159\u00edjen.<\/p>\n

Jakmile je krabice zalepena, sta\u010d\u00ed na ni nalepit pr\u016fvodn\u00ed ob\u00e1lku s fakturou (nej\u017e\u00e1dan\u011bj\u0161\u00ed je bez potisku) a z\u00e1silka je p\u0159ipravena k p\u0159ed\u00e1n\u00ed po\u0161t\u011b \u010di z\u00e1silkov\u00e9 spole\u010dnosti.<\/p>\n

P\u0159ejeme v\u00e1m \u00fasp\u011b\u0161n\u00fd vstup do z\u00e1silkov\u00e9 \u201conline\u201d sez\u00f3ny 2016!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dnes sta\u010d\u00ed jedno kliknut\u00ed my\u0161i a za p\u00e1r dn\u00ed ji\u017e stoj\u00ed doru\u010dovatel se z\u00e1silkou u dve\u0159\u00ed. Tak snadn\u00e9 je nakupov\u00e1n\u00ed p\u0159es internet v sou\u010dasnosti. Jak se v\u0161ak takov\u00e9 n\u00e1kupy odehr\u00e1vali, […]<\/p>\n","protected":false},"author":16,"featured_media":11536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1205],"tags":[168,580,1084],"class_list":["post-8597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-krabice","tag-produkty"],"acf":[],"yoast_head":"\nFenom\u00e9n online n\u00e1kup\u016f a V\u00e1noce 2016 - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/fenomen-online-nakupu-vanoce-2016\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fenom\u00e9n online n\u00e1kup\u016f a V\u00e1noce 2016 - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"og:description\" content=\"Dnes sta\u010d\u00ed jedno kliknut\u00ed my\u0161i a za p\u00e1r dn\u00ed ji\u017e stoj\u00ed doru\u010dovatel se z\u00e1silkou u dve\u0159\u00ed. Tak snadn\u00e9 je nakupov\u00e1n\u00ed p\u0159es internet v sou\u010dasnosti. Jak se v\u0161ak takov\u00e9 n\u00e1kupy odehr\u00e1vali, [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rajapack.cz\/blog-cz\/fenomen-online-nakupu-vanoce-2016\" \/>\n<meta property=\"og:site_name\" content=\"Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-09T14:50:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-17T05:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/obaly-pro-vanoce-2016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1048\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rajapack\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rajapack\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.rajapack.cz\/blog-cz\/fenomen-online-nakupu-vanoce-2016\",\n\t \"url\": \"https:\/\/www.rajapack.cz\/blog-cz\/fenomen-online-nakupu-vanoce-2016\",\n\t \"name\": \"Fenom\u00e9n online n\u00e1kup\u016f a V\u00e1noce 2016 - 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