{"id":4404,"date":"2013-10-21T12:16:19","date_gmt":"2013-10-21T10:16:19","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=4404"},"modified":"2023-05-11T07:53:58","modified_gmt":"2023-05-11T05:53:58","slug":"etikety-a-stitky-pro-jasne-oznacovani","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/etikety-a-stitky-pro-jasne-oznacovani","title":{"rendered":"Etikety a \u0161t\u00edtky pro jasn\u00e9 ozna\u010dov\u00e1n\u00ed"},"content":{"rendered":"

V\u00edte, co m\u00e1 etiketa, spole\u010dn\u00e9ho s etiketou, neboli s pravidly spole\u010densk\u00e9ho chov\u00e1n\u00ed? Oboj\u00ed poch\u00e1z\u00ed z francouzsk\u00e9ho\u00a0 estiquier, <\/em>co\u017e znamen\u00e1 p\u0159ipevnit: p\u016fvodn\u011b se p\u0159i \u0161pan\u011blsk\u00fdch dvorn\u00edch ceremoni\u00edch p\u0159ipev\u0148ovaly mal\u00e9 upozor\u0148uj\u00edc\u00ed cedulky t\u00fdkaj\u00edc\u00ed se pr\u016fb\u011bhu a doporu\u010den\u00e9ho oble\u010den\u00ed. Z tohoto pak vznikly nejen pravidla chov\u00e1n\u00ed, ale tak\u00e9 n\u00e1zev dne\u0161n\u00edho pojmu \u201eetikety\u201c<\/strong>, kter\u00e9 jsou zn\u00e1me tak\u00e9 pod ozna\u010den\u00edm \u201e\u0161t\u00edtky\u201c. \u0160t\u00edtky<\/strong> poskytuj\u00ed informaci o obsahu, adrese, datu spot\u0159eby nebo t\u0159eba n\u00e1vodu k pou\u017eit\u00ed \u010di doporu\u010den\u00ed pro p\u0159epravu. Jsou schopny propagovat zna\u010dku a jsou tak nositelem reklamn\u00edho poselstv\u00ed.<\/p>\n

Etikety jako prost\u0159edek informace i reklamy<\/strong><\/p>\n

Sum\u00e9rov\u00e9 a Egyp\u0165an\u00e9 vytvo\u0159ili ji\u017e v roce 6.000 p\u0159.n.l. prvn\u00ed druh etikety<\/strong>: v\u00e1le\u010dkovou pe\u010det\u00ed popisovali amfory, aby ozna\u010dili, co je uvnit\u0159. K revolu\u010dn\u00edmu v\u00fdvoji dopomohl \u0161t\u00edtku a\u017e vyn\u00e1lez knihtisku v roce 1451. Vyn\u00e1lez Johanna Gutenberga tak otev\u0159el cestu profesion\u00e1ln\u00edmu rozmno\u017eov\u00e1n\u00ed p\u00edsemnost\u00ed a flexibiln\u00ed \u00faprav\u011b. V roce 1978 se vyn\u00e1lez litografie postaral o to, \u017ee se ke \u0161t\u00edtku mohl p\u0159ipojit tak\u00e9 grafick\u00fd prvek: bylo tedy mo\u017eno reprodukovat nejen textovou \u010d\u00e1st, ale tak\u00e9 obr\u00e1zky.<\/p>\n

D\u00edky mo\u017enosti individu\u00e1ln\u00ed tvorby se pak etiketa <\/strong>stala reklamn\u00edm p\u0159edm\u011btem. Ve 20. stolet\u00ed se tento v\u00fdvoj je\u0161t\u011b zdokonalil, a to tehdy, kdy\u017e Stanton Avery zavedl na trh samolep\u00edc\u00ed etikety . D\u00edky kau\u010dukov\u00e9mu lepidlu tak bylo mo\u017eno \u0161t\u00edtek odlepit a znovu p\u0159ilepit.<\/p>\n

Rozmanitost etiket jako kl\u00ed\u010d k \u00fasp\u011bchu<\/strong><\/p>\n

Modern\u00ed varianty \u0161t\u00edtk\u016f zvl\u00e1dnou samoz\u0159ejm\u011b daleko v\u00edce: Na tzv. radiofrekven\u010dn\u00edch etiket\u00e1ch (RFID: radio-frequency identification) ukl\u00e1d\u00e1 transponder informace, kter\u00e9 je mo\u017eno p\u0159e\u010d\u00edst a pozm\u011bnit bezkontaktn\u011b. Pozn. RFID laborato\u0159 iLAB<\/a> se tak\u00e9 nach\u00e1z\u00ed na V\u0160B Technick\u00e9 univerzit\u011b v Ostrav\u011b. Tzv. syst\u00e9mov\u00e9 indika\u010dn\u00ed \u0161t\u00edtky (TTI: time-temperature-indicators) upozor\u0148uj\u00ed u potravin choulostiv\u00fdch na teplotn\u00ed v\u00fdkyvy na mo\u017enost jejich zka\u017een\u00ed. A etikety s pe\u010detn\u00ed funkc\u00ed odhal\u00ed zlod\u011bje, proto\u017ee se p\u0159i prvn\u00edm otev\u0159en\u00ed o\u0161t\u00edtkovan\u00e9ho obalu nen\u00e1vratn\u011b zni\u010d\u00ed. Mezi n\u00e1mi – tuto funkci pln\u00ed u\u017e i oby\u010dejn\u00e9 lep\u00edc\u00ed \u0161t\u00edtky, nap\u0159\u00edklad etikety do laserov\u00fdch tisk\u00e1ren RAJALABEL<\/a>, a to v okam\u017eiku, kdy jsou opat\u0159eny individu\u00e1ln\u00edm potiskem.<\/p>\n

\u00dasp\u011bch etiket je tedy v rozmanitosti jeho pou\u017eit\u00ed. Pro ka\u017edodenn\u00ed ozna\u010dov\u00e1n\u00ed p\u0159i pr\u00e1ci nab\u00edzej\u00ed mobiln\u00ed tisk\u00e1rny etiket a \u0161t\u00edtk\u016f jako nap\u0159\u00edklad tisk\u00e1rna DYMO<\/a> ide\u00e1ln\u00edm \u0159e\u0161en\u00edm. Vzhledem k termotisku nav\u00edc nez\u00e1vis\u00ed jejich provoz na toneru \u010di inkoustu a je mo\u017eno je ovl\u00e1dat p\u0159\u00edmo z po\u010d\u00edta\u010de: pro v\u00fdkonn\u00e9 a \u010dasov\u00e9 nen\u00e1ro\u010dn\u00e9 \u0161t\u00edtkov\u00e1n\u00ed kdekoliv a kdykoliv.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00edte, co m\u00e1 etiketa, spole\u010dn\u00e9ho s etiketou, neboli s pravidly spole\u010densk\u00e9ho chov\u00e1n\u00ed? Oboj\u00ed poch\u00e1z\u00ed z francouzsk\u00e9ho\u00a0 estiquier, co\u017e znamen\u00e1 p\u0159ipevnit: p\u016fvodn\u011b se p\u0159i \u0161pan\u011blsk\u00fdch dvorn\u00edch ceremoni\u00edch p\u0159ipev\u0148ovaly mal\u00e9 upozor\u0148uj\u00edc\u00ed cedulky […]<\/p>\n","protected":false},"author":8,"featured_media":8889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1205],"tags":[168,1084],"class_list":["post-4404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-obaly-a-novinky","tag-e-commerce","tag-produkty"],"acf":[],"yoast_head":"\nEtikety a \u0161t\u00edtky pro jasn\u00e9 ozna\u010dov\u00e1n\u00ed - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/etikety-a-stitky-pro-jasne-oznacovani\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etikety a \u0161t\u00edtky pro jasn\u00e9 ozna\u010dov\u00e1n\u00ed - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"og:description\" content=\"V\u00edte, co m\u00e1 etiketa, spole\u010dn\u00e9ho s etiketou, neboli s pravidly spole\u010densk\u00e9ho chov\u00e1n\u00ed? 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