{"id":3667,"date":"2012-07-06T11:02:46","date_gmt":"2012-07-06T09:02:46","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=3667"},"modified":"2024-03-25T15:29:17","modified_gmt":"2024-03-25T14:29:17","slug":"plastove-a-papirove-tasky-vase-reklama-v-pohybu","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/plastove-a-papirove-tasky-vase-reklama-v-pohybu","title":{"rendered":"Igelitov\u00e9 a pap\u00edrov\u00e9 ta\u0161ky: Va\u0161e reklama v pohybu"},"content":{"rendered":"<p>D\u00e1rkov\u00e9 ta\u0161ky, a\u0165 u\u017e z pestr\u00e9ho pap\u00edru nebo z odoln\u00e9ho plastu, pat\u0159\u00ed k\u00a0nejen na\u0161emu ka\u017edodenn\u00edmu priv\u00e1tn\u00edmu ale i firemn\u00edmu \u017eivotu: jsou pou\u017e\u00edv\u00e1ny jako nosi\u010d propaga\u010dn\u00edch prospekt\u016f na veletrz\u00edch \u010di v\u00fdstav\u00e1ch, jako rychl\u00e9 balen\u00ed d\u00e1rk\u016f \u010di upom\u00ednkov\u00fdch p\u0159edm\u011bt\u016f pro Va\u0161e z\u00e1kazn\u00edky\u00a0nebo obchodn\u00ed partnery atd. V\u00fdrobci kosmetiky, \u0161perk\u016f \u010di zna\u010dkov\u00e9ho zbo\u017e\u00ed up\u0159ednost\u0148uj\u00ed <strong>pap\u00edrov\u00e9 ta\u0161ky<\/strong> z\u00a0lakovan\u00e9ho pap\u00edru, zat\u00edmco my v soukrom\u00ed sv\u016fj n\u00e1kup ze supermarketu vkl\u00e1d\u00e1me do igelitov\u00e9 ta\u0161ky. Za cel\u00fd rok n\u00e1m projde rukama cca 65 ta\u0161ek. Praktick\u00e9 ta\u0161ky nefunguj\u00ed pouze jako pomocn\u00edci pro odnos zbo\u017e\u00ed, ale tak\u00e9 jako reklamn\u00ed prost\u0159edek. Ka\u017ed\u00e1 ta\u0161ka za sv\u00e9ho \u201e\u017eivota\u201c zaujme 300 p\u00e1r\u016f o\u010d\u00ed \u2013 \u00factyhodn\u00e9 \u010d\u00edslo na p\u0159edm\u011bt, kter\u00fd m\u011bl p\u016fvodn\u011b slou\u017eit pouze k usnadn\u011bn\u00ed n\u00e1kupu.<\/p>\n<p><strong>V\u00fdvoj pap\u00edrov\u00e9 ta\u0161ky<\/strong><\/p>\n<p><strong>Pap\u00edrov\u00e9 ta\u0161ky<\/strong> a s\u00e1\u010dky pat\u0159\u00ed v\u016fbec k\u00a0t\u011bm nejstar\u0161\u00edm prost\u0159edk\u016fm pro manipulaci: ji\u017e v dob\u011b kamenn\u00e9 je lid\u00e9 vyr\u00e1b\u011bli z list\u016f poskl\u00e1dan\u00fdch do tvaru trycht\u00fd\u0159e, ze zv\u00ed\u0159ec\u00edch roh\u016f nebo m\u011bch\u00fd\u0159\u016f a skladovali a p\u0159epravovali v nich zrn\u00ed, o\u0159echy, semena nebo ka\u0161ovit\u00e1 j\u00eddla. P\u0159ibli\u017en\u011b od roku 1400 se v N\u011bmecku za\u010dal vyr\u00e1b\u011bt pap\u00edr, co\u017e m\u011blo za n\u00e1sledek pou\u017e\u00edv\u00e1n\u00ed kornout\u016f a ta\u0161ek z pap\u00edru. S industrializac\u00ed pak za\u010dalo jejich celosv\u011btov\u00e9 v\u00edt\u011bzn\u00e9 ta\u017een\u00ed. Prvn\u00ed pap\u00edrov\u00e9 s\u00e1\u010dky vyr\u00e1b\u011bn\u00e9\u00a0automatizovan\u011b ve velk\u00e9m mno\u017estv\u00ed\u00a0se objevily v roce 1853. Na za\u010d\u00e1tku 20. stolet\u00ed ji\u017e existovala cel\u00e1 \u0159ada ta\u0161ek. Tyto <strong>pap\u00edrov\u00e9 ta\u0161ky<\/strong> slou\u017eily v prvn\u00ed \u0159ad\u011b jako obal na potraviny. Takto nap\u0159\u00edklad zajistily nalepen\u00e9 siln\u00e9 pap\u00edrov\u00e9 prou\u017eky v\u011bt\u0161\u00ed bezpe\u010dnost p\u0159i p\u0159eprav\u011b lahv\u00ed. Dnes se nach\u00e1z\u00ed na trhu <a href=\"http:\/\/www.rajapack.cz\/produkty\/tasky-a-reklamni-obaly\/papirove-tasky-a-sacky.htm\">pap\u00edrov\u00e9 ta\u0161ky<\/a> v\u00a0r\u016fzn\u00fdch velikostech, barv\u00e1ch i designu pro r\u016fzn\u00e9 mo\u017enosti vyu\u017eit\u00ed.<\/p>\n<p><strong>Igelitov\u00e9 ta\u0161ky a jejich rozmach<\/strong><\/p>\n<p>Velk\u00fd\u00a0rozvoj v konzumn\u00ed spole\u010dnosti za\u017eila ta\u0161ka v pades\u00e1t\u00fdch a \u0161edes\u00e1t\u00fdch letech. Z\u00e1rove\u0148 si v\u011bda pohr\u00e1vala s nov\u00fdmi, snadno zpracovateln\u00fdmi l\u00e1tkami,\u00a0kter\u00e9\u00a0disponovaly vysokou flexibilitou\u00a0i\u00a0stabilitou\u00a0a z\u00e1rove\u0148 byly pevn\u00e9. Na za\u010d\u00e1tku pades\u00e1t\u00fdch let se na trhu objevily prvn\u00ed igelitov\u00e9 ta\u0161ky s pln\u011b syntetick\u00e9ho plastu \u2013 v\u011bt\u0161ina se vyr\u00e1b\u011bly z\u00a0flexibiln\u00edho polyethylenu (PE). Pro igelitov\u00e9 ta\u0161ky znamenal rok 1965 obdob\u00ed rozkv\u011btu, kter\u00e9 velice brzy vytla\u010dily pap\u00edrov\u00e9 ta\u0161ky z prvn\u00edho m\u00edsta a za\u010daly z\u00edsk\u00e1vat v\u011bt\u0161\u00ed pod\u00edl na trhu. Na tomto prvenstv\u00ed se v\u00fdznamn\u011b podepsaly dv\u011b nesporn\u00e9 v\u00fdhody: ni\u017e\u0161\u00ed hmotnost a z\u00e1rove\u0148 mo\u017enost v\u011bt\u0161\u00edho zat\u00ed\u017een\u00ed. K\u00a0dal\u0161\u00edm faktor\u016fm ve prosp\u011bch<a href=\"http:\/\/www.rajapack.cz\/tasky-darkove-baleni\/plastove-tasky\/plastove-igelitove-tasky-uchy.html\"> igelitov\u00e9 ta\u0161ky<\/a> \u010di s\u00e1\u010dku se \u0159ad\u00ed jejich vod\u011bodolnost a mo\u017enost opakovan\u00e9ho pou\u017eit\u00ed.<\/p>\n<p><strong>Potisk ta\u0161ky jako n\u00edzkon\u00e1kladov\u00fd reklamn\u00ed prost\u0159edek<\/strong><\/p>\n<p>Na z\u00e1klad\u011b r\u016fznorodosti designu\u00a0i n\u00edzk\u00fdch v\u00fdrobn\u00edch n\u00e1klad\u016f si <strong>pap\u00edrov\u00e9 ta\u0161ky<\/strong> a klasick\u00e9 igelitov\u00e9\u00a0ta\u0161ky z\u00edskaly pozornost\u00a0\u00a0podnik\u016f, a tak\u00a0se zrodil princip \u201echod\u00edc\u00ed\u201c reklamy: obchodn\u00ed d\u016fm Horten v roce 1961 zadal prvn\u00ed velkozak\u00e1zku na v\u00fdrobu igelitov\u00e9 <a href=\"http:\/\/www.rajapack.cz\/profesionalni_rady_a_tipy\/individualni-baleni.htm\">ta\u0161ky s\u00a0firemn\u00edm potiskem<\/a>. Postupn\u011b za\u010daly potisk ta\u0161ek vyu\u017e\u00edvat i dal\u0161\u00ed a dal\u0161\u00ed firmy. \u00a0D\u00edky nim propagujete, ve srovn\u00e1n\u00ed s PR \u010dl\u00e1nkem v novin\u00e1ch \u010di reklamou na billboardu, Va\u0161i zna\u010dku s\u00a0minimem n\u00e1klad\u016f u kone\u010dn\u00fdch z\u00e1kazn\u00edk\u016f. Prost\u0159. potisku z\u00e1kazn\u00edk nejen rychle identifikuje Va\u0161i firmu pop\u0159. produkty, ale poskytnete mu prakticky tak\u00e9 Va\u0161e kontaktn\u00ed \u00fadaje&#8230;<\/p>\n<p>Igelitov\u00e9 a <strong>pap\u00edrov\u00e9 ta\u0161ky <\/strong>se staly praktick\u00fdm pomocn\u00edk ka\u017edodenn\u00edho \u017eivota a neodmyslitelnou sou\u010d\u00e1st\u00ed na\u0161eho v\u0161edn\u00edho dne \u2013 i z\u00e1rove\u0148 sou\u010d\u00e1st\u00ed na\u0161\u00ed konzumn\u00ed a kulturn\u00ed historie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e1rkov\u00e9 ta\u0161ky, a\u0165 u\u017e z pestr\u00e9ho pap\u00edru nebo z odoln\u00e9ho plastu, pat\u0159\u00ed k\u00a0nejen na\u0161emu ka\u017edodenn\u00edmu priv\u00e1tn\u00edmu ale i firemn\u00edmu \u017eivotu: jsou pou\u017e\u00edv\u00e1ny jako nosi\u010d propaga\u010dn\u00edch prospekt\u016f na veletrz\u00edch \u010di v\u00fdstav\u00e1ch, [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":8691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1205],"tags":[494,1084],"class_list":["post-3667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-obaly-a-novinky","tag-darkove-baleni","tag-produkty"],"acf":[],"yoast_head":"\n<title>Reklama v podob\u011b pap\u00edrov\u00fdch a plastov\u00fdch ta\u0161ek | RAJA<\/title>\n<meta name=\"description\" content=\"Prom\u011b\u0148te oby\u010dejn\u00e9 obaly, jako jsou ta\u0161ky, v \u00fa\u010dinn\u00fd marketingov\u00fd n\u00e1stroj! Zv\u00fd\u0161\u00edte pov\u011bdom\u00ed o zna\u010dce a odli\u0161\u00edte se od konkurence. N\u00edzk\u00e9 n\u00e1klady.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/plastove-a-papirove-tasky-vase-reklama-v-pohybu\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklama v podob\u011b pap\u00edrov\u00fdch a plastov\u00fdch ta\u0161ek | RAJA\" \/>\n<meta property=\"og:description\" content=\"Prom\u011b\u0148te oby\u010dejn\u00e9 obaly, jako jsou ta\u0161ky, v \u00fa\u010dinn\u00fd marketingov\u00fd n\u00e1stroj! Zv\u00fd\u0161\u00edte pov\u011bdom\u00ed o zna\u010dce a odli\u0161\u00edte se od konkurence. 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