{"id":13092,"date":"2026-01-12T11:05:15","date_gmt":"2026-01-12T10:05:15","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=13092"},"modified":"2026-01-12T13:05:33","modified_gmt":"2026-01-12T12:05:33","slug":"volna-pozice-ecommerce-specialista-cz-sk","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/volna-pozice-ecommerce-specialista-cz-sk","title":{"rendered":"Voln\u00e1 pozice: E\u2011commerce specialista (CZ\/SK)"},"content":{"rendered":"<p>Do na\u0161eho marketingov\u00e9ho t\u00fdmu hled\u00e1me E\u2011commerce specialistu\/ku, kter\u00fd\/\u00e1 posune n\u00e1\u0161 online byznys o \u00farove\u0148 v\u00fd\u0161 \u2013 od r\u016fstu n\u00e1v\u0161t\u011bvnosti a konverz\u00ed a\u017e po precizn\u00ed p\u00e9\u010di o z\u00e1kazn\u00edka. Bude\u0161 \u00fazce spolupracovat s obchodn\u00edm odd\u011blen\u00edm a centr\u00e1lou a p\u0159\u00edmo ovlivn\u00ed\u0161 v\u00fdkon na\u0161ich e\u2011shop\u016f.<\/p>\n<h2>Co bude\u0161 d\u011blat<\/h2>\n<ul>\n<li>Spoluvytv\u00e1\u0159et online rozpo\u010det a nastavovat c\u00edle; n\u00e1sledn\u011b je \u0159\u00eddit a doru\u010dovat.<\/li>\n<li>Zkoumat trh a konkurenci a p\u0159ev\u00e1d\u011bt zji\u0161t\u011bn\u00ed do konkr\u00e9tn\u00ed online strategie.<\/li>\n<li>Definovat a \u0159\u00eddit online marketingov\u00fd pl\u00e1n v souladu s celkovou marketingovou strategi\u00ed; zvy\u0161ovat online tr\u017eby.<\/li>\n<li>Spolupracovat s centr\u00e1lou na zlep\u0161ov\u00e1n\u00ed webu (landing pages, registrace, obsah).<\/li>\n<li>Spravovat obsah e\u2011shopu, aby m\u011bl z\u00e1kazn\u00edk v\u017edy p\u0159esn\u00e9 a \u00fapln\u00e9 informace.<\/li>\n<li>R\u016fst n\u00e1v\u0161t\u011bvnosti a optimalizovat konverze (CRO).<\/li>\n<li>Pl\u00e1novat, \u0159\u00eddit a optimalizovat SEO\/SEA a partnersk\u00e9 programy (affiliate, srovn\u00e1va\u010de, odkazy).<\/li>\n<li>E\u2011mail marketing: pl\u00e1n kampan\u00ed\/newsletter\u016f a \u0159\u00edzen\u00ed jejich v\u00fdkonu.<\/li>\n<li>Analyzovat v\u00fdkon kampan\u00ed a hl\u00eddat ROI; navrhovat n\u00e1pravn\u00e1 opat\u0159en\u00ed.<\/li>\n<li>Zodpov\u00eddat za online platebn\u00ed bezpe\u010dnost, dostupnost produkt\u016f a after\u2011sales pro online objedn\u00e1vky.<\/li>\n<li>Pod\u00edlet se na HR aktivit\u00e1ch (n\u00e1bor, rozvoj, odm\u011b\u0148ov\u00e1n\u00ed) v r\u00e1mci e\u2011commerce t\u00fdmu.<\/li>\n<\/ul>\n<h2>Koho hled\u00e1me<\/h2>\n<ul>\n<li>Seniora v e\u2011commerce a online marketingu se siln\u00fdm tahem na branku a v\u00fdsledky.<\/li>\n<li>Praktickou znalost webov\u00fdch technologi\u00ed a analytick\u00fdch n\u00e1stroj\u016f (nap\u0159. GA, tag management, A\/B testov\u00e1n\u00ed); v\u00fdborn\u00e9 PC dovednosti.<\/li>\n<li>P\u0159ehled v HTML\/CSS a modern\u00edch online syst\u00e9mech; orientace v multim\u00e9di\u00edch v\u00fdhodou.<\/li>\n<li>Zku\u0161enost z B2B prost\u0159ed\u00ed (balen\u00ed\/retail\/FMCG v\u00fdhodou). Orientace na z\u00e1kazn\u00edka.<\/li>\n<li>Plynul\u00e1 angli\u010dtina (psan\u00e1 i mluven\u00e1).<\/li>\n<li>Skv\u011bl\u00e9 komunika\u010dn\u00ed a interperson\u00e1ln\u00ed dovednosti, t\u00fdmov\u00fd hr\u00e1\u010d.<\/li>\n<li>Osobnostn\u011b: zv\u00eddavost, pozitivn\u00ed energie, podnikavost, chu\u0165 na v\u00fdzvy, pr\u00e1ce pod tlakem ti nevad\u00ed.<\/li>\n<\/ul>\n<h2>Co nab\u00edz\u00edme<\/h2>\n<ul>\n<li>Mo\u017enost formovat v\u00fdkon kl\u00ed\u010dov\u00e9ho e\u2011commerce kan\u00e1lu a dopad na v\u00fdsledky cel\u00e9 firmy.<\/li>\n<li>Spolupr\u00e1ci s inspirativn\u00edm t\u00fdmem a centr\u00e1lou skupiny.<\/li>\n<li>Odpov\u00eddaj\u00edc\u00ed odm\u011bnu a rozvoj dle zku\u0161enost\u00ed (benefity up\u0159esn\u00edme p\u0159i pohovoru).<\/li>\n<\/ul>\n<h2>Jak se p\u0159ihl\u00e1sit<\/h2>\n<p>Po\u0161li n\u00e1m sv\u00e9 CV\/LinkedIn a kr\u00e1tk\u00fd motiva\u010dn\u00ed dopis s p\u0159\u00edkladem projektu, kde jsi prokazateln\u011b zlep\u0161il\/a konverzi nebo AOV (stru\u010dn\u011b: c\u00edl \u2192 opat\u0159en\u00ed \u2192 v\u00fdsledek) na email <strong>sseidlova@rajapack.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do na\u0161eho marketingov\u00e9ho t\u00fdmu hled\u00e1me E\u2011commerce specialistu\/ku, kter\u00fd\/\u00e1 posune n\u00e1\u0161 online byznys o \u00farove\u0148 v\u00fd\u0161 \u2013 od r\u016fstu n\u00e1v\u0161t\u011bvnosti a konverz\u00ed a\u017e po precizn\u00ed p\u00e9\u010di o z\u00e1kazn\u00edka. Bude\u0161 \u00fazce spolupracovat [&#8230;]<\/p>\n","protected":false},"author":33,"featured_media":13098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1217],"tags":[],"class_list":["post-13092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kariera-v-rajapack"],"acf":[],"yoast_head":"\n<title>Voln\u00e1 pozice: E\u2011commerce specialista (CZ\/SK) - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"description\" content=\"Do na\u0161eho marketingov\u00e9ho t\u00fdmu hled\u00e1me E\u2011Commerce Specialistu\/ku, kter\u00fd\/\u00e1 posune n\u00e1\u0161 online byznys o \u00farove\u0148 v\u00fd\u0161.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/volna-pozice-ecommerce-specialista-cz-sk\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voln\u00e1 pozice: E\u2011commerce specialista (CZ\/SK) - 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