v\u00fdb\u011br dan\u00ed a cel, kter\u00e9 ovliv\u0148uj\u00ed kone\u010dnou cenu zbo\u017e\u00ed,<\/p>\n<\/li>\n
ochrana trhu p\u0159ed pad\u011blky, nekvalitn\u00edm nebo zak\u00e1zan\u00fdm zbo\u017e\u00edm,<\/p>\n<\/li>\n
bezpe\u010dnostn\u00ed kontrola produkt\u016f, kter\u00e9 by mohly ohrozit zdrav\u00ed \u010di \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n<\/li>\n<\/ul>\n
Pokud pos\u00edl\u00e1te bal\u00edky mimo EU (nap\u0159\u00edklad do Velk\u00e9 Brit\u00e1nie, \u0160v\u00fdcarska, Norska nebo USA), je nutn\u00e9 s celn\u00edmi postupy po\u010d\u00edtat u\u017e od za\u010d\u00e1tku.<\/p>\n
Jak\u00fd dopad maj\u00ed cla na e-shopy<\/h2>\n
Finan\u010dn\u00ed dopad<\/strong> – cla, DPH p\u0159i dovozu a manipula\u010dn\u00ed poplatky mohou v\u00fdrazn\u011b zv\u00fd\u0161it celkovou cenu zbo\u017e\u00ed. Je proto d\u016fle\u017eit\u00e9 tyto n\u00e1klady zahrnout do kalkulace \u2013 a v p\u0159\u00edpad\u011b B2C z\u00e1kazn\u00edk\u016f transparentn\u011b uv\u00e9st, zda poplatky hrad\u00ed prodejce nebo kupuj\u00edc\u00ed (Incoterms DDP\/DAP).<\/p>\n Logistick\u00fd dopad<\/strong> – ne\u00fapln\u00e9 nebo \u0161patn\u011b vypln\u011bn\u00e9 dokumenty \u010dasto zp\u016fsobuj\u00ed zadr\u017een\u00ed zbo\u017e\u00ed na hranic\u00edch. D\u016fsledkem jsou zpo\u017ed\u011bn\u00e9 dod\u00e1vky, reklamace a ztr\u00e1ta d\u016fv\u011bry z\u00e1kazn\u00edk\u016f.<\/p>\n Administrativn\u00ed dopad<\/strong> – z\u00e1silky do zem\u00ed mimo EU mus\u00ed b\u00fdt doprov\u00e1zeny spr\u00e1vn\u00fdmi dokumenty \u2013 nej\u010dast\u011bji obchodn\u00ed fakturou, celn\u00edm prohl\u00e1\u0161en\u00edm a \u010d\u00edslem EORI.<\/p>\n Dopad na z\u00e1kaznickou zku\u0161enost<\/strong> – z\u00e1kazn\u00edci dnes o\u010dek\u00e1vaj\u00ed p\u0159ehlednost. Pokud je clo \u010di DPH p\u0159i p\u0159evzet\u00ed p\u0159ekvap\u00ed, hroz\u00ed negativn\u00ed recenze nebo nedokon\u010den\u00e9 objedn\u00e1vky.<\/p>\n Ka\u017ed\u00fd produkt m\u00e1 sv\u016fj HS k\u00f3d (Harmonized System), podle kter\u00e9ho celn\u00ed \u00fa\u0159ad ur\u010duje, jak\u00e9 clo a omezen\u00ed se vztahuje na dan\u00e9 zbo\u017e\u00ed. Celn\u00ed hodnota zahrnuje cenu zbo\u017e\u00ed, dopravu a poji\u0161t\u011bn\u00ed do m\u00edsta vstupu a p\u0159\u00edpadn\u00e9 poplatky. V e-commerce se nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed:<\/p>\n DAP (Delivered At Place)<\/strong> \u2013 kupuj\u00edc\u00ed plat\u00ed clo a DPH p\u0159i p\u0159evzet\u00ed,<\/p>\n<\/li>\n DDP (Delivered Duty Paid)<\/strong> \u2013 v\u0161echny poplatky plat\u00ed prodejce, z\u00e1kazn\u00edk dostane zbo\u017e\u00ed bez dal\u0161\u00edch n\u00e1klad\u016f.<\/p>\n<\/li>\n<\/ul>\n Pro lep\u0161\u00ed z\u00e1kaznickou zku\u0161enost se doporu\u010duje volit DDP, p\u0159esto\u017ee znamen\u00e1 v\u00edce administrativy na stran\u011b obchodn\u00edka.<\/p>\n Ka\u017ed\u00e1 zem\u011b m\u00e1 sv\u00e1 omezen\u00ed a z\u00e1kazy dovozu. Sledujte tak\u00e9 aktu\u00e1ln\u00ed ekonomick\u00e9 sankce a embarga \u2013 export do n\u011bkter\u00fdch region\u016f m\u016f\u017ee b\u00fdt zak\u00e1z\u00e1n.<\/p>\n P\u0159i exportu mimo EU zpravidla pot\u0159ebujete:<\/p>\n obchodn\u00ed fakturu<\/strong> s popisem zbo\u017e\u00ed, hodnotou, p\u016fvodem a Incoterms,<\/p>\n<\/li>\n celn\u00ed prohl\u00e1\u0161en\u00ed CN22 \/ CN23<\/strong>,<\/p>\n<\/li>\n \u010d\u00edslo EORI<\/strong>, kter\u00e9 identifikuje va\u0161i firmu v\u016f\u010di celn\u00ed spr\u00e1v\u011b,<\/p>\n<\/li>\n p\u0159\u00edpadn\u011b certifik\u00e1ty o p\u016fvodu, fytosanit\u00e1rn\u00ed osv\u011bd\u010den\u00ed \u010di prohl\u00e1\u0161en\u00ed o shod\u011b<\/strong>.<\/p>\n<\/li>\n<\/ul>\n Automatizujte procesy –<\/strong> pou\u017e\u00edvejte n\u00e1stroje nebo moduly v e-shopov\u00fdch syst\u00e9mech (Shopify, PrestaShop, WooCommerce), kter\u00e9 umo\u017e\u0148uj\u00ed automatick\u00e9 vypl\u0148ov\u00e1n\u00ed celn\u00edch formul\u00e1\u0159\u016f, generov\u00e1n\u00ed faktur a \u0161t\u00edtk\u016f \u010di odes\u00edl\u00e1n\u00ed dokument\u016f dopravci.<\/p>\n Vyberte spr\u00e1vn\u00e9ho dopravce<\/strong> – porovnejte slu\u017eby p\u0159epravc\u016f \u2013 nap\u0159\u00edklad DHL, FedEx, UPS nebo GLS nab\u00edzej\u00ed r\u016fzn\u00e9 \u00farovn\u011b podpory p\u0159i celn\u00edm odbaven\u00ed, v\u010detn\u011b DDP slu\u017eeb.<\/p>\n Komunikujte se z\u00e1kazn\u00edkem<\/strong> – na webu i v ko\u0161\u00edku jasn\u011b uv\u00e1d\u011bjte, kdo plat\u00ed clo a DPH. Transparentnost je kl\u00ed\u010dem ke spokojenosti z\u00e1kazn\u00edk\u016f i opakovan\u00fdm n\u00e1kup\u016fm.<\/p>\n Z\u00e1silky cestuj\u00edc\u00ed do zahrani\u010d\u00ed proch\u00e1zej\u00ed mnoha p\u0159epravn\u00edmi uzly, proto mus\u00ed b\u00fdt balen\u00ed odoln\u00e9 a bezpe\u010dn\u00e9. p\u0159epravn\u00ed kontejnery a krabice<\/a> – dle hmotnosti a charakteru produktu<\/p>\n<\/li>\n<\/ul>\n <\/p>\n v\u00fdpl\u0148ov\u00fd materi\u00e1l<\/a> (bublinkov\u00e1 f\u00f3lie, pap\u00edr, p\u011bnov\u00e9 t\u011bl\u00edska),<\/p>\n<\/li>\n<\/ul>\n vysou\u0161ec\u00ed s\u00e1\u010dky proti vlhkosti<\/a>,<\/p>\n<\/li>\n<\/ul>\n ob\u00e1lky na dokumenty k z\u00e1silce.\u00a0<\/a><\/p>\n<\/li>\n<\/ul>\n Dob\u0159e zabalen\u00e1 z\u00e1silka nejen doraz\u00ed v po\u0159\u00e1dku, ale tak\u00e9 urychl\u00ed celn\u00ed odbaven\u00ed \u2013 dokumenty jsou p\u0159ehledn\u00e9 a snadno dostupn\u00e9.<\/p>\n Celn\u00ed \u0159\u00edzen\u00ed m\u016f\u017ee p\u016fsobit slo\u017eit\u011b, ale s jasn\u00fdm syst\u00e9mem a spr\u00e1vn\u00fdmi n\u00e1stroji se st\u00e1v\u00e1 b\u011b\u017enou sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed logistiky. Kdo zvl\u00e1dne celn\u00ed procesy profesion\u00e1ln\u011b, z\u00edsk\u00e1v\u00e1 n\u00e1skok p\u0159ed konkurenc\u00ed \u2013 rychlej\u0161\u00ed dod\u00e1n\u00ed, m\u00e9n\u011b reklamac\u00ed a spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edky.<\/p>\n","protected":false},"excerpt":{"rendered":" Zas\u00edl\u00e1te objedn\u00e1vky do zahrani\u010d\u00ed? Pak jste se pravd\u011bpodobn\u011b setkali s pojmy clo, DPH p\u0159i dovozu nebo celn\u00ed dokumentace. Mnoho firem z e-commerce segmentu p\u0159itom podce\u0148uje, \u017ee i mal\u00e9 nesrovnalosti v […]<\/p>\n","protected":false},"author":33,"featured_media":13062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208],"tags":[],"class_list":["post-13059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce"],"acf":[],"yoast_head":"\nKl\u00ed\u010dov\u00e9 kroky k bezprobl\u00e9mov\u00e9mu celn\u00edmu odbaven\u00ed<\/h2>\n
Spr\u00e1vn\u011b klasifikujte sv\u00e9 produkty (k\u00f3d HS)<\/h3>\n
K\u00f3d najdete v datab\u00e1zi TARIC (EU). Jeho chybn\u00e1 volba m\u016f\u017ee v\u00e9st k p\u0159eplatk\u016fm nebo zadr\u017een\u00ed z\u00e1silky.<\/p>\nUr\u010dete celn\u00ed hodnotu<\/h3>\n
Pr\u00e1v\u011b z t\u00e9to \u010d\u00e1stky se po\u010d\u00edt\u00e1 clo i DPH p\u0159i dovozu.<\/p>\nZvolte vhodn\u00e9 Incoterms<\/h3>\n
\n
Na co si d\u00e1t pozor p\u0159i exportu<\/h2>\n
Nap\u0159\u00edklad kosmetika, elektronika, dopl\u0148ky stravy nebo potraviny mohou vy\u017eadovat speci\u00e1ln\u00ed certifik\u00e1ty \u010di povolen\u00ed.
P\u0159ed odesl\u00e1n\u00edm proto v\u017edy ov\u011b\u0159te podm\u00ednky na str\u00e1nk\u00e1ch celn\u00ed spr\u00e1vy dan\u00e9 zem\u011b.<\/p>\nPovinn\u00e9 celn\u00ed dokumenty<\/h2>\n
\n
Praktick\u00e9 tipy pro efektivn\u00ed export<\/h2>\n
Nepodce\u0148ujte balen\u00ed pro mezin\u00e1rodn\u00ed p\u0159epravu<\/h2>\n
Pro dlouh\u00e9 trasy se hod\u00ed nap\u0159\u00edklad:<\/p>\n\n
![\"V\u00edko](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/v-ko-pro-paletov-ohr-dku-tlou-ka-9mm_OFF_CZ_1280.jpg?template=TemplatePictoImage&$ImageMain=M_RB80_D_S_011_F&$PictoRight=NoPicto&$PictoLeft=NoPicto&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Kompletn\u00ed](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/kompletn-lepenkov-kontejnery_OFF_CZ_0697.jpg?template=TemplatePictoImage&$ImageMain=M_CE6060_O_A_040_F&$PictoRight=NoPicto&$PictoLeft=NoPicto&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Klopov\u00e9](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/klopov-krabice-na-nebezpe-zbo_OFF_CZ_1294.jpg?image=M_DAP27B_ACCESSORY_i-14006876$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a><\/p>\n\n
![\"V\u00fdpl\u0148ov\u00fd](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/v-pl-ov-materi-flo-pak-natural_PDT02222.jpg?template=TemplatePictoImage&$ImageMain=M_MCFL05_S_FR&$PictoRight=NoPicto&$PictoLeft=NoPicto&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Bublinkov\u00e9](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/bublinkov-f-lie-velk-mi-bublinami-100-recyklovan_OFF_CZ_1366.jpg?image=M_LUR50A_R_A11_116_F$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Recyklovan\u00fd](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/recyklovan-bublinkov-pap-r_OFF_CZ_1030.jpg?image=M_BULP50_FRG0322_23058$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a><\/p>\n\n
![\"Vysou\u0161ec\u00ed](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/vysou-ec-ky_OFF_CZ_0530.jpg?image=M_SD100U_D_A3_016_F$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Vysou\u0161ec\u00ed](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/vysou-ec-ky_OFF_CZ_0530.jpg?image=M_SD16U_R_A_077_F$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Vysou\u0161ec\u00ed](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/vysou-ec-ky-mini_OFF_CZ_0576.jpg?template=TemplatePictoImage&$ImageMain=M_SD100U_D_A2_067_F&$PictoRight=NoPicto&$PictoLeft=NoPicto&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a><\/p>\n\n
![\"Pap\u00edrov\u00fd](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/pap-rov-obal-na-doprovodnou-dokumentaci_PDT09609.jpg?image=M_PGP05T_S1_FR$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Samolepic\u00ed](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/samolepic-obal-na-doprovodnou-dokumentaci-bez-potisku-raja_OFF_CZ_0479.jpg?image=M_21N1000RV_O_L_016_CZ$default$&hei=600&wid=600&fmt=jpg&qlt=85,0&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a>![\"Samolepic\u00ed](\"https:\/\/raja.scene7.com\/is\/image\/Raja\/products\/samolepic-obal-na-doprovodnou-dokumentaci-250-ks-bez-potisku-raja_OFF_CZ_0696.jpg?template=TemplatePictoImage&$ImageMain=M_21N1000RV_R_A_016_D&$PictoRight=NoPicto&$PictoLeft=NoPicto&resMode=sharp2&op_usm=1.75,0.3,2,0\")
<\/a><\/p>\n