{"id":12843,"date":"2025-05-05T15:46:40","date_gmt":"2025-05-05T13:46:40","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=12843"},"modified":"2025-05-05T15:46:40","modified_gmt":"2025-05-05T13:46:40","slug":"spolecnost-raja-patronem-dne-zeme-jiz-potreti-v-rade","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/spolecnost-raja-patronem-dne-zeme-jiz-potreti-v-rade","title":{"rendered":"Spole\u010dnost RAJA: Patronem Dne Zem\u011b ji\u017e pot\u0159et\u00ed v \u0159ad\u011b"},"content":{"rendered":"

Dne 22. dubna 1970 v USA za\u010dala demonstrace. V\u00edce ne\u017e 20 milion\u016f lid\u00ed se se\u0161lo na protest proti zne\u010di\u0161\u0165ov\u00e1n\u00ed a ni\u010den\u00ed p\u0159\u00edrody. Tento nezapomenuteln\u00fd moment, kter\u00fd pozd\u011bji vy\u00fastil ve vznik Dne Zem\u011b, odstartoval celosv\u011btov\u00e9 hnut\u00ed za ochranu p\u0159\u00edrody.<\/p>\n

Den Zem\u011b: Kl\u00ed\u010dov\u00fd moment pro planetu<\/strong><\/h3>\n

Za my\u0161lenkou Dne Zem\u011b st\u00e1l sen\u00e1tor Gaylord Nelson, kter\u00fd se rozhodl spojit americk\u00e9 univerzity a \u0161irokou ve\u0159ejnost v rozs\u00e1hlou ob\u010danskou iniciativu na podporu ochrany \u017eivotn\u00edho prost\u0159ed\u00ed. Tato akce nebyla jen protestem \u2013 stala se impulsem pro v\u00fdznamn\u00e9 legislativn\u00ed zm\u011bny a zalo\u017een\u00ed americk\u00e9 Agentury pro ochranu \u017eivotn\u00edho prost\u0159ed\u00ed.<\/p>\n

V pr\u016fb\u011bhu let se Den Zem\u011b stal glob\u00e1ln\u00edm sv\u00e1tkem, kter\u00fd dnes spojuje miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b. V roce 1990 se k n\u011bmu p\u0159ipojilo v\u00edce ne\u017e 200 milion\u016f lid\u00ed v 140 zem\u00edch, v\u010detn\u011b \u010ceskoslovenska. Je to den, kter\u00fd n\u00e1m p\u0159ipom\u00edn\u00e1, \u017ee ochrana na\u0161\u00ed planety je nejen pot\u0159ebn\u00e1, ale i mo\u017en\u00e1 \u2013 pokud se ka\u017ed\u00fd z n\u00e1s rozhodne jednat.<\/p>\n

RAJA jako patron Dne Zem\u011b<\/strong><\/h3>\n

Pr\u00e1v\u011b v tomto duchu se spole\u010dnost RAJA stala ji\u017e pot\u0159et\u00ed patronem Dne Zem\u011b. Sv\u016fj \u00fasp\u011bch nevid\u00ed pouze v kvalitn\u00edch produktech, ale tak\u00e9 v odpov\u011bdnosti za budoucnost na\u0161\u00ed planety. Jako evropsk\u00e1 jedni\u010dka v oblasti obalov\u00fdch \u0159e\u0161en\u00ed m\u00e1 RAJA za c\u00edl st\u00e1t se l\u00eddrem v oblasti 100 % recyklovateln\u00fdch obal\u016f. Tento ambici\u00f3zn\u00ed c\u00edl podtrhuje jej\u00ed ne\u00fanavn\u00e9 \u00fasil\u00ed v oblasti inovac\u00ed a v\u00fdb\u011bru ekologick\u00fdch materi\u00e1l\u016f, kter\u00e9 pom\u00e1haj\u00ed firm\u00e1m sni\u017eovat jejich ekologickou stopu a p\u0159isp\u00edvat k ochran\u011b p\u0159\u00edrody.<\/p>\n

Program Women & Environment: Podpora ekologick\u00fdch iniciativ<\/strong><\/h3>\n

V roce 2015 spole\u010dnost spustila program Women & Environment<\/strong><\/a>, kter\u00fd ka\u017edoro\u010dn\u011b podporuje inovativn\u00ed projekty zam\u011b\u0159en\u00e9 na zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed. Tento program se realizuje ve spolupr\u00e1ci s 12 evropsk\u00fdmi pobo\u010dkami RAJA a z ka\u017ed\u00e9ho n\u00e1kupu vybran\u00fdch produkt\u016f spole\u010dnosti je p\u0159isp\u00edv\u00e1no na projekty podporuj\u00edc\u00ed \u017eeny v jejich ekologick\u00fdch aktivit\u00e1ch. Do dne\u0161n\u00edho dne bylo d\u00edky tomuto programu vybr\u00e1no v\u00edce ne\u017e 2,5 milionu eur, kter\u00e9 podpo\u0159ily 83 projekt\u016f po cel\u00e9m sv\u011bt\u011b.<\/p>\n

<\/p>\n

P\u0159\u00edklady v\u00fdznamn\u00fdch ekologick\u00fdch projekt\u016f<\/strong><\/h3>\n

Mezi v\u00fdznamn\u00e9 projekty podporovan\u00e9 nadac\u00ed pat\u0159\u00ed nap\u0159\u00edklad podpora organizace Agronomes et V\u00e9t\u00e9rinaires Sans Fronti\u00e8res<\/strong><\/a>, kter\u00e1 v\u00edce ne\u017e 40 let pom\u00e1h\u00e1 zem\u011bd\u011blsk\u00fdm komunit\u00e1m v rozvojov\u00fdch zem\u00edch, a to p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm agroekologick\u00fdch metod. RAJA tak podpo\u0159ila nap\u0159\u00edklad \u0161kolen\u00ed \u017een v\u00a0Senegalu v\u00a0oblasti chovu zv\u00ed\u0159at, kter\u00e9 vedlo ke zv\u00fd\u0161en\u00ed jejich p\u0159\u00edjm\u016f a p\u0159isp\u011blo k jejich ekonomick\u00e9 emancipaci.<\/p>\n

Dal\u0161\u00ed iniciativou je Chemin des Fleurs<\/strong><\/a>, kter\u00e1 se zam\u011b\u0159uje na \u017eeny daleko od pracovn\u00edho trhu a poskytuje jim vzd\u011bl\u00e1n\u00ed v oblasti ekologick\u00e9ho zahradni\u010den\u00ed a p\u011bstov\u00e1n\u00ed. Projekt Carton Plein<\/strong><\/a> se zas zam\u011b\u0159uje na recyklaci kartonov\u00fdch obal\u016f a pracovn\u00ed integraci lid\u00ed bez domova.<\/p>\n

Udr\u017eiteln\u00e9 zak\u00e1zky ve spole\u010dnosti RAJA<\/strong><\/h3>\n

Spole\u010dnost RAJA jako distributor spolupracuje s rozs\u00e1hlou s\u00edt\u00ed partner\u016f \u2013 od v\u00fdrobc\u016f obalov\u00fdch materi\u00e1l\u016f, obchodn\u00edho vybaven\u00ed a spot\u0159ebn\u00edho zbo\u017e\u00ed, p\u0159es tisk\u00e1rny a\u017e po dopravn\u00ed spole\u010dnosti. Rozhodnut\u00ed spole\u010dnosti RAJA v oblasti n\u00e1kupu, \u0159\u00edzen\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce a budov\u00e1n\u00ed vztah\u016f s partnery hraj\u00ed kl\u00ed\u010dovou roli p\u0159i formov\u00e1n\u00ed jej\u00ed nab\u00eddky a napl\u0148ov\u00e1n\u00ed z\u00e1vazk\u016f v\u016f\u010di z\u00e1kazn\u00edk\u016fm.<\/p>\n

T\u0159i pil\u00ed\u0159e odpov\u011bdn\u00e9ho zad\u00e1v\u00e1n\u00ed zak\u00e1zek:<\/strong><\/p>\n

    \n
  • Lok\u00e1ln\u00ed zdroje<\/strong>
    \nSpole\u010dnost up\u0159ednost\u0148uje v\u00fdrobky z m\u00edstn\u00edch a evropsk\u00fdch zdroj\u016f s c\u00edlem minimalizovat p\u0159epravn\u00ed vzd\u00e1lenosti a sn\u00ed\u017eit emise CO\u2082. A\u017e 86 % obalov\u00fdch produkt\u016f v jejich sortimentu poch\u00e1z\u00ed z Evropy.<\/li>\n
  • Etick\u00e9 standardy dodavatel\u016f<\/strong>
    \nRAJA spolupracuje pouze s partnery, kte\u0159\u00ed dodr\u017euj\u00ed z\u00e1sady Charty odpov\u011bdn\u00e9ho n\u00e1kupu a udr\u017eiteln\u00e9ho rozvoje, v\u010detn\u011b respektov\u00e1n\u00ed lidsk\u00fdch pr\u00e1v a mezin\u00e1rodn\u00edch pracovn\u00edch norem.<\/li>\n
  • Dlouhodob\u00e1 spolupr\u00e1ce a odolnost<\/strong>
    \nFirma usiluje o stabiln\u00ed a f\u00e9rov\u00e9 vztahy s dodavateli, kter\u00e9 j\u00ed umo\u017e\u0148uj\u00ed spole\u010dn\u011b \u010delit v\u00fdzv\u00e1m v dodavatelsk\u00e9m \u0159et\u011bzci a zvy\u0161ovat odolnost podnik\u00e1n\u00ed.<\/li>\n<\/ul>\n

    Pravidlo 3-R: Reduce \u2013 Reuse \u2013 Recycle<\/strong><\/p>\n

    RAJA nenab\u00edz\u00ed pouze ekologick\u00e9 produkty \u2013 aktivn\u011b tak\u00e9 pom\u00e1h\u00e1 z\u00e1kazn\u00edk\u016fm optimalizovat jejich obalov\u00e9 procesy. Kl\u00ed\u010dov\u00fdm principem je pravidlo 3-R<\/strong>, kter\u00e9 podporuje odpov\u011bdn\u00e9 pou\u017e\u00edv\u00e1n\u00ed obal\u016f:<\/p>\n

      \n
    • Sni\u017eov\u00e1n\u00ed spot\u0159eby obal\u016f<\/strong>
      \nPom\u00e1h\u00e1 z\u00e1kazn\u00edk\u016fm vybrat spr\u00e1vn\u00e9 typy a rozm\u011bry obal\u016f, kter\u00e9 minimalizuj\u00ed odpad a zbyte\u010dn\u00e9 materi\u00e1ly.<\/li>\n
    • Opakovan\u00e9 pou\u017eit\u00ed<\/strong>
      \nPodporuje vyu\u017eit\u00ed obalov\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 lze znovu pou\u017e\u00edt \u2013 od v\u00fdpl\u0148ov\u00fdch materi\u00e1l\u016f po p\u0159epravn\u00ed obaly.<\/li>\n
    • Recyklace<\/strong>
      \nUp\u0159ednost\u0148uje obaly z recyklovan\u00fdch materi\u00e1l\u016f a ty, kter\u00e9 lze snadno recyklovat.<\/li>\n<\/ul>\n

      Certifikace a hodnocen\u00ed kvality<\/strong><\/h3>\n

      Udr\u017eitelnost je sou\u010d\u00e1st\u00ed firemn\u00ed kultury. D\u016fkazem jsou n\u00e1sleduj\u00edc\u00ed certifikace:<\/p>\n

        \n
      • ISO 14001<\/strong>
        \n20 z 26 spole\u010dnost\u00ed skupiny RAJA m\u00e1 certifikaci t\u00e9to mezin\u00e1rodn\u00ed normy pro environment\u00e1ln\u00ed management, kter\u00e1 zaji\u0161\u0165uje kontrolu nad odpady, emisemi a spot\u0159ebou energi\u00ed.<\/li>\n
      • ISO 9001<\/strong>
        \n23 z 26 spole\u010dnost\u00ed spl\u0148uje normu \u0159\u00edzen\u00ed kvality, co\u017e zaru\u010duje vysok\u00fd standard produkt\u016f a slu\u017eeb.<\/li>\n
      • EcoVadis<\/strong>
        \nSkupina RAJA jako celek z\u00edskala v roce 2025 st\u0159\u00edbrn\u00e9 hodnocen\u00ed (Silver) za sv\u016fj syst\u00e9m spole\u010densk\u00e9 odpov\u011bdnosti (CSR), se sk\u00f3re 71\/100 oproti 63\/100 v roce 2022. Vybran\u00e9 pobo\u010dky, nap\u0159\u00edklad RAJA Italy a RAJA Poland, byly ocen\u011bny dokonce zlat\u00fdm hodnocen\u00edm (Gold).<\/li>\n<\/ul>\n

        Inovace ve spolupr\u00e1ci s programem LIFE<\/strong><\/h3>\n

        V roce 2025 se RAJA zapojila do evropsk\u00e9ho programu LIFE<\/strong>, kter\u00fd podporuje projekty zam\u011b\u0159en\u00e9 na sni\u017eov\u00e1n\u00ed dopad\u016f ekonomick\u00fdch \u010dinnost\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed. RAJA je hrd\u00fdm partnerem spole\u010dnosti RE-ZIP<\/strong>, d\u00e1nsk\u00e9ho inov\u00e1tora v oblasti opakovan\u011b pou\u017eiteln\u00fdch p\u0159epravn\u00edch obal\u016f. Toto \u0159e\u0161en\u00ed v\u00fdhradn\u011b distribuuje v Belgii, Nizozemsku a Francii.<\/p>\n

        Spole\u010dnost RAJA t\u00edmto dokazuje, \u017ee jej\u00ed role patrona Dne Zem\u011b nen\u00ed jen symbolick\u00e1. Je to z\u00e1vazek k re\u00e1ln\u00fdm a dlouhodob\u00fdm zm\u011bn\u00e1m v oblasti ochrany \u017eivotn\u00edho prost\u0159ed\u00ed, kter\u00fd se neomezuje pouze na jej\u00ed v\u00fdrobn\u00ed procesy, ale tak\u00e9 na \u0161irokou podporu konkr\u00e9tn\u00edch ekologick\u00fdch iniciativ a projekt\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Dne 22. dubna 1970 v USA za\u010dala demonstrace. V\u00edce ne\u017e 20 milion\u016f lid\u00ed se se\u0161lo na protest proti zne\u010di\u0161\u0165ov\u00e1n\u00ed a ni\u010den\u00ed p\u0159\u00edrody. Tento nezapomenuteln\u00fd moment, kter\u00fd pozd\u011bji vy\u00fastil ve vznik […]<\/p>\n","protected":false},"author":33,"featured_media":12851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1212],"tags":[],"class_list":["post-12843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie-v-obalech"],"acf":[],"yoast_head":"\nSpole\u010dnost RAJA: Patronem Dne Zem\u011b ji\u017e pot\u0159et\u00ed v \u0159ad\u011b - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"description\" content=\"V roce 2015 spole\u010dnost spustila program Women & Environment, kter\u00fd ka\u017edoro\u010dn\u011b podporuje inovativn\u00ed projekty zam\u011b\u0159en\u00e9 na zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed. Tento program se realizuje ve spolupr\u00e1ci s 12 evropsk\u00fdmi pobo\u010dkami RAJA...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rajapack.cz\/blog-cz\/spolecnost-raja-patronem-dne-zeme-jiz-potreti-v-rade\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spole\u010dnost RAJA: Patronem Dne Zem\u011b ji\u017e pot\u0159et\u00ed v \u0159ad\u011b - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack\" \/>\n<meta property=\"og:description\" content=\"V roce 2015 spole\u010dnost spustila program Women & Environment, kter\u00fd ka\u017edoro\u010dn\u011b podporuje inovativn\u00ed projekty zam\u011b\u0159en\u00e9 na zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed. 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