{"id":1284,"date":"2010-11-10T13:00:25","date_gmt":"2010-11-10T12:00:25","guid":{"rendered":"http:\/\/obaloviny.rajapack.cz\/?p=1284"},"modified":"2024-03-04T12:22:09","modified_gmt":"2024-03-04T11:22:09","slug":"6-tipu-pro-reklamni-dopisy-ktere-si-vasi-zakaznici-oblibi","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/6-tipu-pro-reklamni-dopisy-ktere-si-vasi-zakaznici-oblibi","title":{"rendered":"6 tip\u016f pro reklamn\u00ed dopisy, kter\u00e9 si Va\u0161i z\u00e1kazn\u00edci obl\u00edb\u00ed!"},"content":{"rendered":"<p>Rajapack V\u00e1m pom\u00e1h\u00e1 nejen u obal\u016f ale tak\u00e9 se stavbou Va\u0161ich dopis\u016f. Ve spolupr\u00e1ci s na\u0161\u00edm vedouc\u00edm z\u00e1silkov\u00e9 slu\u017eby jsme nalezli n\u011bkolik tip\u016f, kter\u00e9 p\u0159ikl\u00e1d\u00e1me, tak aby Va\u0161e reklamn\u00ed maily z\u00edskaly v\u011bt\u0161\u00ed pozornost Va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n<h2>6 tip\u016f pro \u00fasp\u011bch Va\u0161ich reklamn\u00edch mailing\u016f<\/h2>\n<p><strong>1. Soust\u0159e\u010fte se na to podstatn\u00e9!<\/strong><\/p>\n<p>Sp\u00ed\u0161e, ne\u017e z\u00e1kazn\u00edka zasypat mno\u017estv\u00edm informac\u00ed, byste se m\u011bli omezit pouze na nejd\u016fle\u017eit\u011bj\u0161\u00ed skute\u010dnosti. M\u00e9n\u011b je n\u011bkdy v\u00edce. Vytvo\u0159te sv\u016fj reklamn\u00ed dopis p\u0159ehledn\u011b tak, aby jeho p\u0159\u00edjemce mohl maxim\u00e1ln\u011b za 20 sekund zachytit nejd\u016fle\u017eit\u011bj\u0161\u00ed poselstv\u00ed. Nebo\u0165: pr\u00e1v\u011b v tuto dobu se p\u0159\u00edjemce rozhoduje: vyhodit nebo \u010d\u00edst d\u00e1l?<\/p>\n<p><strong>2. Oslovte p\u0159\u00edjemce mailu osobn\u011b!<\/strong><\/p>\n<p>Vzbud\u00edte sympatie, pokud p\u0159\u00edjemce oslov\u00edte jeho jm\u00e9nem. Ve sv\u00e9m dopise se vyhn\u011bte neosobn\u00edm osloven\u00edm jako \u201eV\u00e1\u017een\u00e9 d\u00e1my a p\u00e1nov\u00e9\u201c. Udr\u017eujte si datab\u00e1zi z\u00e1kazn\u00edk\u016f tak, abyste mohli sv\u00e9 z\u00e1kazn\u00edky oslovit jejich spr\u00e1vn\u00fdm jm\u00e9nem.<\/p>\n<p><strong>3. Zmi\u0148ujte v\u00fdhody!<\/strong><\/p>\n<p>\u010c\u00edm v\u00edce v\u00fdhod, kter\u00e9 adres\u00e1t Va\u0161eho reklamn\u00edho dopisu odhal\u00ed, t\u00edm v\u011bt\u0161\u00ed bude jeho motivace na V\u00e1\u0161 dopis odpov\u011bd\u011bt. P\u0159em\u00fd\u0161lejte, jak\u00fd konkr\u00e9tn\u00ed u\u017eitek mohou m\u00edt potenci\u00e1ln\u00ed z\u00e1kazn\u00edci z Va\u0161\u00ed nab\u00eddky: zvl\u00e1\u0161tn\u00ed podm\u00ednky, exklusivn\u00ed bal\u00ed\u010dky produkt\u016f, nab\u00eddky pro nov\u00e9 z\u00e1kazn\u00edky nebo \u010dasov\u011b omezen\u00e9 d\u00e1rkov\u00e9 \u0161eky.<\/p>\n<p>D\u016fle\u017eit\u00e9: Slibujte pouze to, co m\u016f\u017eete dodr\u017eet!<\/p>\n<p><strong>4. Vzbu\u010fte zv\u011bdavost!<\/strong><\/p>\n<p>Zvl\u00e1\u0161tn\u00ed form\u00e1ty, formy a barvy \u2013 vynikn\u011bte mezi denn\u00ed po\u0161tou sv\u00fdch adres\u00e1t\u016f a poutejte pozornost. T\u00edm zv\u00fd\u0161\u00edte pod\u00edl otev\u0159en\u00fdch dopis\u016f a Va\u0161e reklamn\u00ed dopisy neskon\u010d\u00ed nep\u0159e\u010dten\u00e9 v ko\u0161i na odpadky.<\/p>\n<p><strong>5. Vytvo\u0159te mo\u017enost k dialogu!<\/strong><\/p>\n<p>Jak V\u00e1m m\u016f\u017ee adres\u00e1t Va\u0161eho reklamn\u00edho dopisu odpov\u011bd\u011bt a jak m\u016f\u017ee reagovat na Va\u0161i nab\u00eddku? P\u0159ipravte formul\u00e1\u0159e odpov\u011bd\u00ed a nab\u00eddn\u011bte co mo\u017en\u00e1 nejv\u00edce r\u016fzn\u00fdch kan\u00e1l\u016f: lhostejno jestli telefonicky, odpov\u011b\u010f faxem, odpov\u011bdn\u00ed karti\u010dka s ji\u017e p\u0159edti\u0161t\u011bn\u00fdmi adresami odes\u00edlatele a p\u0159\u00edjemce nebo vlastn\u00ed ladingpage na webov\u00fdch str\u00e1nk\u00e1ch Va\u0161\u00ed firmy. Nab\u00edzejte u ka\u017ed\u00e9 z Va\u0161ich akc\u00ed v\u011bt\u0161\u00ed mno\u017estv\u00ed kontaktn\u00edch mo\u017enost\u00ed!<\/p>\n<p><strong>6. Jednou znamen\u00e1 nikdy!<\/strong><\/p>\n<p>D\u00e1vejte o sob\u011b, sv\u00fdch nab\u00eddk\u00e1ch a Va\u0161\u00ed firm\u011b pravideln\u011b v\u011bd\u011bt \u2013 nepova\u017eujte reklamn\u00ed dopisy za jednor\u00e1zovou akci, n\u00fdbr\u017e aktivn\u011b vstupte do dialogu se sv\u00fdm z\u00e1kazn\u00edkem. Nehlaste se pokud mo\u017eno pouze v p\u0159\u00edpad\u011b, kdy chcete n\u011bco prodat \u2013 blahop\u0159\u00e1n\u00ed k narozenin\u00e1m, pozv\u00e1n\u00ed na z\u00e1kaznickou akci nebo v\u00e1no\u010dn\u00ed pozdrav, to v\u0161e podporuje spojen\u00ed se z\u00e1kazn\u00edky! P\u0159\u00edle\u017eitost\u00ed je cel\u00e1 \u0159ada \u2013 \u010dekaj\u00ed pouze na to, a\u017e je vyu\u017eijete!<\/p>\n<p>P\u0159ejeme V\u00e1m mnoho \u00fasp\u011bch\u016f!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rajapack V\u00e1m pom\u00e1h\u00e1 nejen u obal\u016f ale tak\u00e9 se stavbou Va\u0161ich dopis\u016f. Ve spolupr\u00e1ci s na\u0161\u00edm vedouc\u00edm z\u00e1silkov\u00e9 slu\u017eby jsme nalezli n\u011bkolik tip\u016f, kter\u00e9 p\u0159ikl\u00e1d\u00e1me, tak aby Va\u0161e reklamn\u00ed maily [&#8230;]<\/p>\n","protected":false},"author":8,"featured_media":8507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1206],"tags":[168,1207,1026],"class_list":["post-1284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-tipy-a-navody","tag-e-commerce","tag-navody","tag-sluzby"],"acf":[],"yoast_head":"\n<title>6 tip\u016f pro efektivn\u00ed newsletter a e-mailing | RAJA<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak vytvo\u0159it reklamn\u00ed dopisy, kter\u00e9 va\u0161e klienty zaujmou na prvn\u00ed dojem. 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