{"id":12636,"date":"2024-05-22T15:44:55","date_gmt":"2024-05-22T13:44:55","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=12636"},"modified":"2024-05-22T15:45:21","modified_gmt":"2024-05-22T13:45:21","slug":"7-originalnich-napadu-na-baleni-pro-vas-e-shop","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/7-originalnich-napadu-na-baleni-pro-vas-e-shop","title":{"rendered":"7 origin\u00e1ln\u00edch n\u00e1pad\u016f na balen\u00ed pro v\u00e1\u0161 e-shop"},"content":{"rendered":"<p>Na trhu nen\u00ed nouze o obalov\u00e1 \u0159e\u0161en\u00ed pro e-commerce. P\u0159esto mezi \u0161irokou nab\u00eddkou, kterou m\u00e1te k dispozici, zjist\u00edte, \u017ee v\u011bt\u0161in\u011b z nich chyb\u00ed n\u011bco nav\u00edc, n\u00e1dech kreativity, kter\u00fd by mohl pot\u011b\u0161it va\u0161e z\u00e1kazn\u00edky a povzn\u00e9st va\u0161i zna\u010dku nad ty konkuren\u010dn\u00ed. <strong>Dobr\u00e1 zpr\u00e1va:<\/strong> jste na spr\u00e1vn\u00e9m m\u00edst\u011b, kde najdete <strong>origin\u00e1ln\u00ed n\u00e1pady na obaly pro v\u00e1\u0161 e-shop<\/strong> a kde si m\u016f\u017eete vybudovat loajalitu z\u00e1kazn\u00edk\u016f t\u00edm, \u017ee jim po n\u00e1kupu poskytnete jedine\u010dnou zku\u0161enost.<\/p>\n<h2>Pro\u010d vytv\u00e1\u0159et origin\u00e1ln\u00ed obaly pro e-commerce?<\/h2>\n<p>Pokud se pod\u00edv\u00e1me na odv\u011btv\u00ed maloobchodu, rychle zjist\u00edme, jak\u00e9 v\u00fdhody p\u0159in\u00e1\u0161\u00ed p\u0159ijet\u00ed origin\u00e1ln\u00edho obalu pro v\u00fdrobek. V kamenn\u00e9m obchod\u011b, na reg\u00e1lech, je v\u00fdrobek v\u00edce na o\u010d\u00edch, a proto se snadn\u011bji prod\u00e1v\u00e1. Na internetu se v\u0161ak v\u00fdrobky na webov\u00fdch str\u00e1nk\u00e1ch zna\u010dky odhaluj\u00ed bez obalu. Jak\u00fd m\u00e1 tedy smysl vytv\u00e1\u0159et origin\u00e1ln\u00ed obal?<\/p>\n<p>Existuj\u00ed minim\u00e1ln\u011b t\u0159i dobr\u00e9 d\u016fvody, pro\u010d navrhovat kreativn\u00ed obaly pro e-shop:<\/p>\n<ul>\n<li><strong>Va\u0161e obaly p\u0159isp\u00edvaj\u00ed k z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong>, kterou sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00edte. Vytv\u00e1\u0159\u00ed emoce u z\u00e1kazn\u00edka, kter\u00fd z\u00e1silku obdr\u017e\u00ed a kter\u00fd si tento z\u00e1\u017eitek bude je\u0161t\u011b dlouho pamatovat.<\/li>\n<li><strong>Odli\u0161uj\u00ed v\u00e1s od konkurence<\/strong>. V oblasti e-commerce, a\u0165 u\u017e p\u016fsob\u00edte v jak\u00e9mkoli odv\u011btv\u00ed, roste konkurence ka\u017ed\u00fdm dnem. Zabalen\u00ed va\u0161ich produkt\u016f do origin\u00e1ln\u00edho obalu v\u00e1m pom\u016f\u017ee ukotvit image va\u0161\u00ed zna\u010dky v pov\u011bdom\u00ed konkurence a obst\u00e1t v t\u00e9to konkurenci.<\/li>\n<li><strong>Pom\u00e1haj\u00ed budovat loajalitu z\u00e1kazn\u00edk\u016f<\/strong>. Zapamatovat si dobrou zku\u0161enost znamen\u00e1 budovat loajalitu z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ul>\n<p>Tolik dobr\u00fdch d\u016fvod\u016f, kter\u00e9 byste m\u011bli m\u00edt na pam\u011bti p\u0159i hled\u00e1n\u00ed n\u00e1padu na origin\u00e1ln\u00ed obal!<\/p>\n<h2>7 n\u00e1pad\u016f na origin\u00e1ln\u00ed obaly pro e-shop, kter\u00e9 je t\u0159eba zv\u00e1\u017eit<\/h2>\n<p>P\u0159em\u00fd\u0161lejte nad r\u00e1mec pouh\u00e9ho tisku obal\u016f va\u0161eho e-shopu, d\u00edky t\u011bmto inspirac\u00edm pro origin\u00e1ln\u00ed obaly, kter\u00e9 zanechaj\u00ed v mysl\u00edch va\u0161ich z\u00e1kazn\u00edk\u016f trval\u00fd dojem.<\/p>\n<h3>Personalizovan\u00e9 balen\u00ed zevnit\u0159<\/h3>\n<p>\u010casto p\u0159em\u00fd\u0161l\u00edme o obalech, kter\u00e9 lze personalizovat zven\u010d\u00ed, pomoc\u00ed potisku nebo ra\u017eby. I kdy\u017e to m\u016f\u017ee b\u00fdt zaj\u00edmav\u00e1 metoda, lze ji skombinovat s je\u0161t\u011b origin\u00e1ln\u011bj\u0161\u00ed metodou: <strong>personalizac\u00ed vnit\u0159ku obalu<\/strong>. S obalem, kter\u00fd zvenku vypad\u00e1 jednodu\u0161e, ale po otev\u0159en\u00ed odhal\u00ed sd\u011blen\u00ed na dn\u011b a klop\u00e1ch obalu nebo krabice, se odli\u0161\u00edte od konkurence. Uvnit\u0159 obalu m\u016f\u017eete uv\u00e9st sv\u00e9 logo, svou hodnotovou nab\u00eddku, slogan aktu\u00e1ln\u00ed marketingov\u00e9 kampan\u011b nebo rady, jak sv\u016fj v\u00fdrobek co nejl\u00e9pe vyu\u017e\u00edt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12210 aligncenter\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem-300x196.png\" alt=\"\" width=\"300\" height=\"196\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem-300x196.png 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>K personalizaci r\u016fzn\u00fdch prvk\u016f obalu pou\u017eijte n\u00e1\u0161 <a href=\"https:\/\/www.rajapack.cz\/potisk-obalu_cms_000069.html\">personaliza\u010dn\u00ed n\u00e1stroj Rajaprint<\/a>: sta\u010d\u00ed n\u011bkolik kliknut\u00ed a v\u0161e zvl\u00e1dnete online pro vytvo\u0159en\u00ed origin\u00e1ln\u00edho obalu.<\/p>\n<h3>Prvky personalizovan\u00e9ho balen\u00ed od t\u0159et\u00edch stran<\/h3>\n<p>Personalizace prvk\u016f t\u0159et\u00edch stran va\u0161eho balen\u00ed je metoda, kter\u00e1 vy\u017eaduje men\u0161\u00ed rozpo\u010det ne\u017e ta p\u0159edchoz\u00ed, ale kter\u00e1 m\u016f\u017ee pro va\u0161e z\u00e1kazn\u00edky znamenat z\u00e1sadn\u00ed rozd\u00edl.<\/p>\n<p>M\u016f\u017eete nap\u0159\u00edklad zv\u00e1\u017eit:<\/p>\n<ul>\n<li><strong>Personalizovan\u00e9 lepic\u00ed p\u00e1sky<\/strong>.<\/li>\n<li><strong>Personalizovan\u00fd v\u00fdpl\u0148ov\u00fd materi\u00e1l<\/strong> \u2013 m\u016f\u017eete si vybrat hedv\u00e1bn\u00fd pap\u00edr, kraftov\u00fd pap\u00edr nebo p\u011bnovou v\u00fdpl\u0148 s potiskem va\u0161eho loga nebo sloganu, ale i v\u00fdpl\u0148ov\u00fd materi\u00e1l SizzlePak v\u00a0r\u016fzn\u00fdch atraktivn\u00edch barv\u00e1ch.<\/li>\n<li><strong>Personalizovan\u00e9 etikety<\/strong> \u2013 natiskn\u011bte si na n\u011b, co chcete, a nalepte je na vnit\u0159n\u00ed nebo vn\u011bj\u0161\u00ed stranu obalu, abyste z\u00edskali origin\u00e1ln\u00ed povrchovou \u00fapravu.<\/li>\n<\/ul>\n<h3>Jednozna\u010dn\u011b ekologicky odpov\u011bdn\u00e9 obaly<\/h3>\n<p>S\u00e1zka na ekologickou odpov\u011bdnost znamen\u00e1 surfov\u00e1n\u00ed na obalov\u00e9m trendu, kter\u00fd se nechyst\u00e1 zmizet. Vzhledem k\u00a0tomu, \u017ee legislativa t\u00fdkaj\u00edc\u00ed se ekologick\u00fdch obal\u016f se ka\u017ed\u00fdm rokem zp\u0159\u00eds\u0148uje a o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f ohledn\u011b udr\u017eiteln\u00e9ho rozvoje rostou, m\u016f\u017ee b\u00fdt tento typ obal\u016f jedin\u011b dobrou investic\u00ed.<\/p>\n<p>Vyb\u00edrejte proto obaly z\u00a0<strong>materi\u00e1l\u016f jednozna\u010dn\u011b \u0161etrn\u00fdch k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed<\/strong>. Obaly vyroben\u00e9 z\u00a0pevn\u00e9 nebo vlnit\u00e9 lepenky, kraftov\u00e9ho pap\u00edru nebo recyklovan\u00fdch \u010di biologicky rozlo\u017eiteln\u00fdch materi\u00e1l\u016f uk\u00e1\u017e\u00ed va\u0161im z\u00e1kazn\u00edk\u016fm, \u017ee jste se zav\u00e1zali k\u00a0CSR.<\/p>\n<p>T\u00edm, \u017ee tyto z\u00e1vazky zviditeln\u00edte, hrajete na autenti\u010dnost, jednoduchost a spojen\u00ed s\u00a0p\u0159\u00edrodou: v\u0161echny hodnoty, kter\u00e9 jsou spot\u0159ebitel\u016fm drah\u00e9.<\/p>\n<p>M\u016f\u017eete nap\u0159\u00edklad zv\u00e1\u017eit:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.rajapack.cz\/obalky-tubusy\/postovni-obalky\/protinarazova-obalka-s-vystylkou_OFF_CZ_1044.html\">Ob\u00e1lku s\u00a0vyst\u00fdlkou<\/a><\/strong> \u2013 100% pap\u00edr, recyklovateln\u00fd a ochrann\u00fd. Lze jej personalizovat.<\/li>\n<li><strong><a href=\"https:\/\/www.rajapack.cz\/lepici-pasky-paskovani-uzaver-obalu\/lepici-balici-pasky\/papirova-lepici-paska-rajatape_PDT01167.html\">Kraftovou pap\u00edrovou lepic\u00ed p\u00e1sku<\/a><\/strong> \u2013 estetick\u00e1 a efektivn\u00ed. Zajist\u00ed bezpe\u010dnost va\u0161ich z\u00e1silek a z\u00e1rove\u0148 jim dod\u00e1 skute\u010dn\u011b ekologick\u00fd vzhled. Je tak\u00e9 bio, proto\u017ee se vyr\u00e1b\u00ed z pap\u00edru poch\u00e1zej\u00edc\u00edho z les\u016f obhospoda\u0159ovan\u00fdch udr\u017eiteln\u00fdm zp\u016fsobem.<\/li>\n<\/ul>\n<p>Nezapome\u0148te <strong>na obalu uv\u00e9st, jak je navr\u017een<\/strong>, jeho n\u00edzk\u00fd dopad na \u017eivotn\u00ed prost\u0159ed\u00ed a nejlep\u0161\u00ed zp\u016fsob likvidace: je recyklovateln\u00fd? M\u016f\u017ee ho va\u0161e c\u00edlov\u00e1 skupina znovu pou\u017e\u00edt, m\u00edsto aby ho vyhodila?<\/p>\n<h3>Zp\u00e1te\u010dn\u00ed balen\u00ed<\/h3>\n<p>Tento origin\u00e1ln\u00ed n\u00e1pad s obalem je zaj\u00edmav\u00fd, pokud m\u00e1te vysok\u00fd po\u010det vr\u00e1cen\u00fdch v\u00fdrobk\u016f nebo pokud nab\u00edz\u00edte z\u00e1ruku \u201espokojenost nebo vr\u00e1cen\u00ed\u201c. Zp\u00e1te\u010dn\u00ed balen\u00ed je navr\u017eeno tak, aby <strong>vydr\u017eelo dv\u011b p\u0159epravy<\/strong>, a m\u00e1 dva syst\u00e9my zav\u00edr\u00e1n\u00ed, kter\u00e9 zaji\u0161\u0165uj\u00ed v\u00fdrobky v obalu b\u011bhem obou f\u00e1z\u00ed p\u0159epravy. M\u016f\u017ee se to zd\u00e1t jako jednoduch\u00fd n\u00e1pad, ale d\u00edky n\u011bmu prob\u011bhne vracen\u00ed zbo\u017e\u00ed pro va\u0161e z\u00e1kazn\u00edky mnohem pohodln\u011bji a zajist\u00ed, \u017ee se v\u00e1m zbo\u017e\u00ed vr\u00e1t\u00ed v dobr\u00e9m stavu.<\/p>\n<h3>Design na m\u00edru va\u0161emu balen\u00ed pro e-shop<\/h3>\n<p>Co kdybyste sv\u016fj obal navrhli tak, aby byl origin\u00e1ln\u011bj\u0161\u00ed? Tento p\u0159\u00edstup v\u00e1m m\u016f\u017ee umo\u017enit pracovat na n\u011bkolika odli\u0161uj\u00edc\u00edch prvc\u00edch:<\/p>\n<ul>\n<li><strong>Rozbalov\u00e1n\u00ed va\u0161ich produkt\u016f<\/strong>. M\u016f\u017eete se nap\u0159\u00edklad rozhodnout vytvo\u0159it ve sv\u00e9m obalu p\u0159ihr\u00e1dky pro r\u016fzn\u00e9 \u010d\u00e1sti v\u00fdrobku nebo p\u0159idat origin\u00e1ln\u00ed v\u00fd\u0159ez pro otev\u00edr\u00e1n\u00ed obalu.<\/li>\n<li><strong>Doru\u010den\u00ed do po\u0161tovn\u00ed schr\u00e1nky v prvn\u00edm kole doru\u010dov\u00e1n\u00ed<\/strong>, abyste sv\u00fdm z\u00e1kazn\u00edk\u016fm poskytli co nejlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost s doru\u010dov\u00e1n\u00edm.<\/li>\n<li><strong>Ekologick\u00fd design va\u0161ich obal\u016f<\/strong>, aby byly je\u0161t\u011b \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed. Je to dobr\u00fd zp\u016fsob, jak se odli\u0161it od ostatn\u00edch, pokud sv\u00fdm z\u00e1kazn\u00edk\u016fm vysv\u011btl\u00edte n\u00e1vrh sv\u00e9ho obalu.<\/li>\n<\/ul>\n<h3>Propojen\u00e9 balen\u00ed<\/h3>\n<p>V dne\u0161n\u00ed dob\u011b pln\u011b digit\u00e1ln\u00edch technologi\u00ed je propojen\u00fd obal zaj\u00edmav\u00fdm origin\u00e1ln\u00edm n\u00e1padem.<\/p>\n<p>Koncept: <strong>na sv\u016fj obal<\/strong>, a\u0165 u\u017e je jak\u00fdkoli (krabice, ta\u0161ky, s\u00e1\u010dky atd.) <strong>natisknete QR k\u00f3d nebo do n\u011bj integrujete NFC \u010dip<\/strong>. Kdy\u017e jej z\u00e1kazn\u00edk naskenuje, je odesl\u00e1n na webovou str\u00e1nku, kde m\u016f\u017ee pokra\u010dovat ve speci\u00e1ln\u00edm z\u00e1\u017eitku s va\u0161\u00ed zna\u010dkou. M\u016f\u017eete jim nab\u00eddnout n\u00e1vod, jak v\u00fdrobek co nejl\u00e9pe pou\u017e\u00edvat, extra slevu na dal\u0161\u00ed n\u00e1kup na va\u0161em e-shopu, sout\u011b\u017e, kter\u00e9 se mohou z\u00fa\u010dastnit&#8230;<\/p>\n<p>Jedin\u00e9 omezen\u00ed p\u0159edstavuje va\u0161e kreativita!<\/p>\n<h3>Kroky pro zah\u00e1jen\u00ed tvorby obal\u016f pro e-shop<\/h3>\n<p>A\u0165 u\u017e se zam\u011b\u0159ujete na vizu\u00e1ln\u00ed, ekologick\u00e9 nebo propojen\u00e9 aspekty balen\u00ed, pro jeho efektivn\u00ed n\u00e1vrh mus\u00edte proj\u00edt n\u011bkolika kl\u00ed\u010dov\u00fdmi f\u00e1zemi. Nejprve za\u010dn\u011bte t\u00edm, \u017ee jasn\u011b <strong>definujete c\u00edle sv\u00e9ho origin\u00e1ln\u00edho n\u00e1vrhu obalu<\/strong>. Mohou to b\u00fdt marketingov\u00e9, komunika\u010dn\u00ed nebo logistick\u00e9 c\u00edle. Tato f\u00e1ze vy\u017eaduje, abyste se sladili s r\u016fzn\u00fdmi oblastmi va\u0161\u00ed firmy a zjistili, jak\u00e1 jsou jejich o\u010dek\u00e1v\u00e1n\u00ed a omezen\u00ed. Pot\u00e9 m\u016f\u017eete vytvo\u0159it vy\u010derp\u00e1vaj\u00edc\u00ed soubor specifikac\u00ed, kter\u00fd za\u0161lete sv\u00e9mu n\u00e1vrh\u00e1\u0159i origin\u00e1ln\u00edch obal\u016f produkt\u016f.<\/p>\n<p>Tyto specifikace by m\u011bly obsahovat zejm\u00e9na:<\/p>\n<ul>\n<li>Popis va\u0161eho v\u00fdrobku a omezen\u00ed s n\u00edm spojen\u00e1: velikost, hmotnost, k\u0159ehkost p\u0159i dod\u00e1n\u00ed atd.<\/li>\n<li>Po\u017eadovanou velikost obalu<\/li>\n<li>Materi\u00e1ly, kter\u00e9 chcete pou\u017e\u00edt<\/li>\n<li>Ozna\u010den\u00ed, kter\u00e9 m\u00e1 b\u00fdt na va\u0161em origin\u00e1ln\u00edm obalu uvedeno<\/li>\n<li>Grafickou kartu, kterou je t\u0159eba respektovat<\/li>\n<li>P\u0159edstavu o va\u0161em rozpo\u010dtu<\/li>\n<\/ul>\n<p>Jakmile si vyberete sv\u00e9ho specialistu na v\u00fdrobu obal\u016f, <strong>vypracujte pro n\u011bj zad\u00e1n\u00ed grafick\u00e9ho n\u00e1vrhu<\/strong>, kter\u00fd mu za\u0161lete.<\/p>\n<p>Tento brief by m\u011bl obsahovat:<\/p>\n<ul>\n<li>Va\u0161e c\u00edle<\/li>\n<li>Va\u0161i c\u00edlovou skupinu<\/li>\n<li>Kontext, v n\u011bm\u017e chcete vytvo\u0159it tento origin\u00e1ln\u00ed obal (hodnotov\u00e1 nab\u00eddka va\u0161\u00ed zna\u010dky, nov\u00e1 marketingov\u00e1 kampa\u0148, sez\u00f3nn\u00ed krabi\u010dky nebo d\u00e1rkov\u00e9 balen\u00ed atd.)<\/li>\n<li>Kreativn\u00ed n\u00e1pady, kter\u00e9 pova\u017eujete za zaj\u00edmav\u00e9<\/li>\n<li>P\u0159\u00edklady origin\u00e1ln\u00edch obal\u016f, kter\u00e9 se v\u00e1m l\u00edb\u00ed<\/li>\n<\/ul>\n<p>Jste tedy nyn\u00ed p\u0159ipraveni navrhnout origin\u00e1ln\u00ed obal, kter\u00fd zanech\u00e1 v mysl\u00edch va\u0161ich z\u00e1kazn\u00edk\u016f trval\u00fd pozitivn\u00ed dojem?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na trhu nen\u00ed nouze o obalov\u00e1 \u0159e\u0161en\u00ed pro e-commerce. P\u0159esto mezi \u0161irokou nab\u00eddkou, kterou m\u00e1te k dispozici, zjist\u00edte, \u017ee v\u011bt\u0161in\u011b z nich chyb\u00ed n\u011bco nav\u00edc, n\u00e1dech kreativity, kter\u00fd by mohl [&#8230;]<\/p>\n","protected":false},"author":33,"featured_media":12637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208],"tags":[168,1028,580,1084,873],"class_list":["post-12636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","tag-e-commerce","tag-ekologie","tag-krabice","tag-produkty","tag-vyplnovy-material"],"acf":[],"yoast_head":"\n<title>7 origin\u00e1ln\u00edch n\u00e1pad\u016f na balen\u00ed pro v\u00e1\u0161 e-shop<\/title>\n<meta name=\"description\" content=\"Najd\u011bte inspiraci pro dal\u0161\u00ed origin\u00e1ln\u00ed design obalu pro sv\u016fj e-shop a budujte si v\u011brnost sv\u00fdch 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