{"id":12572,"date":"2024-05-09T12:44:19","date_gmt":"2024-05-09T10:44:19","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=12572"},"modified":"2024-05-09T12:44:19","modified_gmt":"2024-05-09T10:44:19","slug":"vse-o-historii-spolecnosti-raja","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/vse-o-historii-spolecnosti-raja","title":{"rendered":"V\u0161e o historii spole\u010dnosti RAJA"},"content":{"rendered":"

Je to t\u011b\u017eko uv\u011b\u0159iteln\u00e9, av\u0161ak od vzniku na\u0161\u00ed spole\u010dnosti uplynulo ji\u017e 70 let<\/strong>. Spole\u010dnost RAJA za\u010d\u00ednala jako mal\u00e9, skromn\u00e9 sdru\u017een\u00ed dvou podnikav\u00fdch \u017een. \u010casem se rozrostla v p\u0159edn\u00ed evropskou B2B firmu pro distribuci obal\u016f, spot\u0159ebn\u00edho materi\u00e1lu a za\u0159\u00edzen\u00ed. Chcete v\u011bd\u011bt, odkud poch\u00e1z\u00ed p\u016fvod na\u0161eho n\u00e1zvu? <\/strong>V\u00a0tomto \u010dl\u00e1nku se dozv\u00edte, jak spole\u010dnost RAJA vznikla a jak se rozrostla a\u017e do sou\u010dasnosti. Nasko\u010dte do na\u0161eho stroje \u010dasu!<\/p>\n

Historie spole\u010dnosti RAJA desetilet\u00ed po desetilet\u00ed: od roku 1954 a\u017e po sou\u010dasnost<\/h2>\n

1950-59. Vznik Cartons RAJA<\/strong><\/h3>\n

V roce 1954 zalo\u017eily dv\u011b podnikav\u00e9 \u017eeny, Rachel Marcovici<\/strong> a Janine Rocher<\/strong>, spole\u010dnost Cartons RAJA, jej\u00ed\u017e n\u00e1zev vznikl spojen\u00edm prvn\u00edch dvou p\u00edsmen jejich k\u0159estn\u00edch jmen. Povzbuzeny konstruktivn\u00edm duchem pov\u00e1le\u010dn\u00fdch let se tyto dv\u011b obchodn\u00ed partnerky rozhodly vyu\u017e\u00edvat recyklovan\u00fd karton, kter\u00fd byl mnohem levn\u011bj\u0161\u00ed ne\u017e nov\u00fd karton.<\/p>\n

Tato jednoduch\u00e1, ale nepochybn\u011b \u00fa\u010dinn\u00e1 my\u0161lenka byla z\u00e1kladem spole\u010dnosti, kter\u00e1 neust\u00e1le v pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edch generac\u00ed reagovala na zm\u011bny historick\u00e9ho kontextu. Inici\u00e1ly k\u0159estn\u00edch jmen obou zakladatelek daly vzniknout zna\u010dce, kter\u00e1 udr\u017eovala jejich projekt nab\u00edzet praktick\u00e1 a kvalitn\u00ed \u0159e\u0161en\u00ed po dobu v\u00edce ne\u017e 60 let<\/strong>.<\/p>\n

A\u010dkoliv Janine podnik brzy opustila, man\u017eel Rachel, Maurice, se p\u0159ipojil v roce 1956 k spr\u00e1v\u011b a veden\u00ed spole\u010dnosti. D\u00edky energii pan\u00ed Marcovici a jej\u00ed podnikatelsk\u00e9 vizi se firma Cartons RAJA stala opravdov\u00fdm \u00fasp\u011bchem. Rychle za\u010dala nab\u00edzet nov\u00e1 \u0159e\u0161en\u00ed, jako je vlnit\u00e1 lepenka, lepic\u00ed p\u00e1ska, kraftov\u00fd pap\u00edr nebo polstrovan\u00e9 ta\u0161ky, a na svou dobu vyu\u017e\u00edvala origin\u00e1ln\u00ed zp\u016fsoby prodeje, jako je zas\u00edl\u00e1n\u00ed vzork\u016f a cenov\u00fdch nab\u00eddek po\u0161tou.<\/p>\n

\"\"<\/p>\n

1960-69. P\u0159\u00edchod Dani\u00e8le Marcovici<\/strong><\/h3>\n

V 16 letech nastoupila Dani\u00e8le Kapel-Marcovici<\/strong>, dcera Rachel a sou\u010dasn\u00e1 gener\u00e1ln\u00ed \u0159editelka Skupiny RAJA<\/strong>, do rodinn\u00e9ho podniku jako obchodn\u00ed z\u00e1stupkyn\u011b a prod\u00e1vala obaly pa\u0159\u00ed\u017esk\u00fdm podnik\u016fm.<\/p>\n

Zakladatelka i jej\u00ed dcera si byly v\u011bdomy pot\u0159eby p\u0159izp\u016fsobit se m\u011bn\u00edc\u00ed se dob\u011b, a proto vytv\u00e1\u0159ely obaly s\u00a0vyu\u017eit\u00edm nejmodern\u011bj\u0161\u00edch technologi\u00ed t\u00e9 doby, jako byly plastov\u00e9 materi\u00e1ly v 70. letech nebo revolu\u010dn\u00ed p\u011bna Rajamousse, a pod\u00edlely se na v\u00fdvoji trhu jak na \u00farovni slu\u017eeb, tak reklamy.<\/p>\n

1970-79. Vyd\u00e1n\u00ed prvn\u00edho katalogu Cartons RAJA<\/strong><\/h3>\n

V roce 1975 Dani\u00e8le Kapel-Marcovici, jako \u0159editelka marketingu, zalo\u017eila odd\u011blen\u00ed reklamy spole\u010dnosti a vydala prvn\u00ed katalog Cartons RAJA<\/strong>. Tato inovativn\u00ed publikace obsahovala 24 stran \u010dernob\u00edl\u00e9ho tisku<\/strong> a n\u00e1klad 10 000 v\u00fdtisk\u016f slou\u017eil jako dopln\u011bk k pr\u00e1ci obchodn\u00edch z\u00e1stupc\u016f.<\/p>\n

\"\"<\/p>\n

1980-89. Dani\u00e8le Kapel-Marcovici jako gener\u00e1ln\u00ed \u0159editelka Cartons RAJA<\/strong><\/h3>\n

Dani\u00e8le Kapel-Marcoviciov\u00e1 se ofici\u00e1ln\u011b stala \u0159editelkou spole\u010dnosti<\/strong> v roce 1982. V\u00a0t\u00e9 dob\u011b se ji\u017e tato mal\u00e1 spole\u010dnost s\u00a050 zam\u011bstnanci stala pr\u016fkopn\u00edkem v\u00a0oblasti distribuce obal\u016f prost\u0159ednictv\u00edm katalogu ve Francii.<\/p>\n

1990-99. Ze spole\u010dnosti Cartons RAJA se st\u00e1v\u00e1 RAJA a expanduje po Evrop\u011b jako Rajapack<\/strong><\/h3>\n

S p\u0159\u00edchodem 90. let se Dani\u00e8le Kapel-Marcovici rozhodla zm\u011bnit n\u00e1zev spole\u010dnosti a z Cartons RAJA se stala prost\u011b a jednodu\u0161e RAJA<\/strong>. Spole\u010dnost usilovala o to, st\u00e1t se p\u0159edn\u00edm dodavatelem obal\u016f ve Francii a jeden z hlavn\u00edch c\u00edl\u016f byl doru\u010dovat objedn\u00e1vky po cel\u00e9 Francii do 48 hodin, co\u017e byla v t\u00e9 dob\u011b unik\u00e1tn\u00ed slu\u017eba na trhu. V roce 1992 z\u00edskal stroj Pad-Pack ocen\u011bn\u00ed \u201eOscar pro balen\u00ed\u201c.<\/p>\n

V tomto desetilet\u00ed nav\u00edc spole\u010dnost exponenci\u00e1ln\u011b rostla a roz\u0161\u00ed\u0159ila se po cel\u00e9 Evrop\u011b.<\/strong> Po\u010d\u00ednaje Belgi\u00ed po akvizici spole\u010dnosti Binpac v roce 1994 a pokra\u010duj\u00edc Nizozemskem (1997), Spojen\u00fdm kr\u00e1lovstv\u00edm (akvizice spole\u010dnosti AidPack v roce 1998) a N\u011bmeckem (1999). Dce\u0159in\u00e9 spole\u010dnosti v t\u011bchto evropsk\u00fdch zem\u00edch se naz\u00fdvaj\u00ed Rajapack<\/strong>.<\/p>\n

2000-09. Za\u010dal prodej p\u0159es internet a RAJA rostla v nov\u00fdch odv\u011btv\u00edch<\/strong><\/h3>\n

Rok 2000 p\u0159inesl pro spole\u010dnost RAJA novou revoluci v podob\u011b spu\u0161t\u011bn\u00ed webov\u00fdch str\u00e1nek a nov\u00e9 slu\u017eby prodeje online<\/strong>.<\/p>\n

\"\"<\/p>\n

Krom\u011b toho spole\u010dnost pokra\u010dovala v expanzi v Evrop\u011b a v roce 2003 byl v Barcelon\u011b zalo\u017een Rajapack \u0160pan\u011blsko. Dal\u0161\u00edmi zem\u011bmi, kter\u00e9 se p\u0159ipojili k Rajapack, byly Rakousko (2004), It\u00e1lie (2006), \u010cesk\u00e1 republika<\/strong><\/a> (2007) a \u0160v\u00fdcarsko (2008).<\/p>\n

B\u011bhem t\u00e9to dek\u00e1dy se RAJA otev\u0159ela nov\u00fdm trh\u016fm<\/strong> zalo\u017een\u00edm RAJAfood<\/strong> pro potravin\u00e1\u0159sk\u00e9 obaly. D\u00e1le akvizic\u00ed spole\u010dnost\u00ed L’Equipier<\/strong>, specializovan\u00e9 na prodej produkt\u016f v oblasti hygieny, zdravotnictv\u00ed a \u00fadr\u017eby na d\u00e1lku, a Welcome Office<\/strong><\/a>, specializovan\u00e9ho distributora B2B materi\u00e1lu a n\u00e1bytku do kancel\u00e1\u0159\u00ed ve Francii.<\/p>\n

Krom\u011b toho v roce 2006 Dani\u00e8le Kapel-Marcovici zalo\u017eila Nadaci RAJA-Dani\u00e8le Marcovici<\/strong>, kter\u00e1 podporuje neziskov\u00e9 organizace bojuj\u00edc\u00ed za osvobozen\u00ed a obranu pr\u00e1v \u017een ve Francii i ve sv\u011bt\u011b.<\/p>\n

V roce 2019 se n\u00e1zvy dce\u0159in\u00fdch spole\u010dnost\u00ed Rajapack sjednotily pod jednotnou zna\u010dkou RAJA.<\/strong><\/h3>\n

Po akvizici spole\u010dnost\u00ed Postemballasje v Norsku a Crosstrade v Polsku v roce 2010 se spole\u010dnost dostala na nov\u00e9 evropsk\u00e9 trhy a pokra\u010duje v expanzi po Evrop\u011b p\u0159\u00edchodem spole\u010dnosti Rajapack do D\u00e1nska (2010), \u0160v\u00e9dska (2012), na Slovensko (2016) a do Portugalska (2016).<\/p>\n

Jej\u00ed r\u016fst nezadr\u017eiteln\u011b pokra\u010doval akvizicemi dal\u0161\u00edch spole\u010dnost\u00ed, jako jsou CENPAC, JPG a Bernard ve Francii, Morplan ve Velk\u00e9 Brit\u00e1nii, UDOB\u00c4R v N\u011bmecku, Mondoffice v It\u00e1lii a Kalamazoo ve \u0160pan\u011blsku.<\/p>\n

V roce 2019 doch\u00e1z\u00ed ke zm\u011bn\u011b n\u00e1zvu zna\u010dky, proto\u017ee v\u0161echny evropsk\u00e9 dce\u0159in\u00e9 spole\u010dnosti Rajapacku jsou sdru\u017eeny pod jednotnou zna\u010dkou RAJA<\/strong>.<\/p>\n

\"\"<\/p>\n

2021. Akvizice spole\u010dnosti Viking<\/strong><\/h3>\n

Skupina RAJA posiluje svou pozici na trhu s kancel\u00e1\u0159sk\u00fdmi pot\u0159ebami a vybaven\u00edm akvizic\u00ed zna\u010dky Viking. Akvizic\u00ed e-shopu spole\u010dnosti Office Depot Europe. A tak\u00e9 smluvn\u00edho obchodu spole\u010dnosti Office Depot Europe v sedmi evropsk\u00fdch zem\u00edch: Velk\u00e9 Brit\u00e1nii, Irsku, N\u011bmecku, \u0160v\u00fdcarsku, Rakousku, Nizozemsku a Belgii.<\/p>\n

Sou\u010dasn\u00e9 \u00fadaje o spole\u010dnosti RAJA<\/strong><\/h2>\n

Skupina RAJA<\/a> dnes zam\u011bstn\u00e1v\u00e1 p\u0159ibli\u017en\u011b 4 500 lid\u00ed<\/strong>. Na\u0161e spole\u010dnost p\u016fsob\u00ed v 19 evropsk\u00fdch zem\u00edch, m\u00e1 15 distribu\u010dn\u00edch center a 390 000 m2 skladov\u00fdch prostor<\/strong>.<\/p>\n

RAJA nad\u00e1le nab\u00edz\u00ed nej\u0161ir\u0161\u00ed sortiment obal\u016f na trhu se stejnou z\u00e1rukou a kvalitou. Uspokojuje v\u0161echny typy podnik\u016f bez ohledu na jejich velikost nebo um\u00edst\u011bn\u00ed, od nadn\u00e1rodn\u00edch spole\u010dnost\u00ed a velk\u00fdch firem a\u017e po mal\u00e9 a st\u0159edn\u00ed podniky a \u017eivnostn\u00edky. Dva miliony z\u00e1kazn\u00edk\u016f<\/strong> skupiny poch\u00e1zej\u00ed ze v\u0161ech odv\u011btv\u00ed \u010dinnosti, od pr\u016fmyslu a\u017e po slu\u017eby.<\/p>\n

V na\u0161em rozs\u00e1hl\u00e9m katalogu m\u00e1me na sklad\u011b v\u00edce ne\u017e<\/strong> 250 000 produkt\u016f<\/strong>, kter\u00e9 jsou ur\u010deny k uspokojen\u00ed v\u0161ech profesion\u00e1ln\u00edch pot\u0159eb v oblasti ochrany, balen\u00ed a expedice. Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee s obratem 1,72 miliardy eur v roce 2022 je RAJA hrd\u00e1 na to, \u017ee je vedouc\u00ed evropskou spole\u010dnost\u00ed v oblasti distribuce obal\u016f<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Je to t\u011b\u017eko uv\u011b\u0159iteln\u00e9, av\u0161ak od vzniku na\u0161\u00ed spole\u010dnosti uplynulo ji\u017e 70 let. Spole\u010dnost RAJA za\u010d\u00ednala jako mal\u00e9, skromn\u00e9 sdru\u017een\u00ed dvou podnikav\u00fdch \u017een. \u010casem se rozrostla v p\u0159edn\u00ed evropskou B2B […]<\/p>\n","protected":false},"author":33,"featured_media":12574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1209],"tags":[1210],"class_list":["post-12572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-udalosti-v-rajapack","tag-firemni-udalosti"],"acf":[],"yoast_head":"\nP\u016fvod na\u0161eho n\u00e1zvu | RAJA<\/title>\n<meta name=\"description\" content=\"Seznamte se s p\u0159\u00edb\u011bhem vzniku n\u00e1zvu RAJA a s t\u00edm, jak dv\u011b \u017eeny p\u0159ed 70 lety zp\u016fsobily revoluci v obalov\u00e9m pr\u016fmyslu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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