{"id":12267,"date":"2023-10-13T17:53:40","date_gmt":"2023-10-13T15:53:40","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=12267"},"modified":"2023-10-13T17:53:40","modified_gmt":"2023-10-13T15:53:40","slug":"vystupte-z-rady-s-obaly-na-miru-a-s-vlastnim-potiskem","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/vystupte-z-rady-s-obaly-na-miru-a-s-vlastnim-potiskem","title":{"rendered":"Vystupte z \u0159ady s obaly na m\u00edru a s vlastn\u00edm potiskem"},"content":{"rendered":"<h1 style=\"text-align: left;\">Obaly na m\u00edru<\/h1>\n<p style=\"text-align: justify;\"><strong>Z\u00e1sadn\u00ed p\u0159idanou hodnotou obal\u016f na m\u00edru je mo\u017enost <\/strong><strong>origin<\/strong><strong>\u00e1ln\u00edm potiskem dle va\u0161ich p\u0159edstav upoutat pozornost z\u00e1kazn\u00edk\u016f. A\u0165 u\u017e se jedn\u00e1 o firemn\u00ed loga, slogany, fotografie produkt\u016f nebo jin\u00fd zaj\u00edmav\u00fd motiv, potisk dok\u00e1\u017ee v\u00fdrazn\u011b odli\u0161<\/strong><strong>it v<\/strong><strong>\u00e1\u0161 obal od konkurence. Volbou vhodn\u00fdch barev a grafick\u00fdch prvk\u016f tak<\/strong><strong>\u00e9 <\/strong><strong>v\u00fdrazn\u011b pos\u00edl\u00edte rozpoznatelnost a zapamatovatelnost va\u0161\u00ed zna\u010dky, a tak i loajalitu k n\u00ed.<\/strong><\/p>\n<h2 style=\"text-align: justify;\">Vhodn\u011b zvolen\u00fdm obalem s\u00a0potiskem dok\u00e1\u017eete zap\u016fsobit<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.rajapack.cz\/potisk-obalu_cms_000069.html?_gl=1*10msmm5*_up*MQ..&amp;gclid=Cj0KCQjw9fqnBhDSARIsAHlcQYQxN6mTPzmd3weAy-S6Ot0sUZQ-rEov3LIf1kgm3drA3Ew1wyof6E8aAq-UEALw_wcB\">Obaly na m\u00edru<\/a> nejsou zdaleka jen m\u00f3dn\u00edm v\u00fdst\u0159elkem, mohou v\u00e1m a va\u0161im produkt\u016fm toti\u017e pomoci v\u00a0mnoha sm\u011brech. Sv\u00e9 o tom v\u00ed psychologie prodeje. Co takov\u00e9 origin\u00e1ln\u00ed balen\u00ed dok\u00e1\u017ee?<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Vyvolat pozitivn\u00ed emoce<\/strong>:\u00a0Design a p\u0159ita\u017elivost obal\u016f mohou navodit p\u0159\u00edjemn\u00e9 pocity, jako je radost, vzru\u0161en\u00ed nebo pocit luxusu. Takov\u00e9 emoce mohou zv\u00fd\u0161it motivaci z\u00e1kazn\u00edk\u016f k n\u00e1kupu.<\/li>\n<li><strong>Vytvo\u0159it pocit jedine\u010dnosti<\/strong>:\u00a0Origin\u00e1ln\u00ed a propracovan\u00fd obal m\u016f\u017ee u z\u00e1kazn\u00edk\u016f sn\u00e1ze vyvolat dojem, \u017ee produkt je ur\u010den\u00fd p\u0159esn\u011b pro n\u011b. To zvy\u0161uje jejich loajalitu ke zna\u010dce.<\/li>\n<li><strong>Navodit pocit d\u016fv\u011b<\/strong><strong>ry<\/strong>:\u00a0Kvalitn\u00ed obalov\u00fd materi\u00e1l a jeho poctiv\u00e9 zpracov\u00e1n\u00ed signalizuje z\u00e1kazn\u00edk\u016fm, \u017ee je i samotn\u00fd produkt z kvalitn\u00edch materi\u00e1l\u016f a \u017ee (va\u0161e) zna\u010dka klade d\u016fraz i na ty nejmen\u0161\u00ed To m\u016f\u017ee u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hr\u00e1t v\u00fdznamnou roli v budov\u00e1n\u00ed d\u016fv\u011bry.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12210 size-medium\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem-300x196.png\" alt=\"Obaly na m\u00edru\" width=\"300\" height=\"196\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem-300x196.png 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Krabice-a-postovni-obaly-s-potiskem.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.cz\/potisk-obalu_cms_000069.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Vytvo\u0159te si obal s vlastn\u00edm potiskem<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Obaly na m\u00edru pro v\u00e1\u0161 sortiment i va\u0161e z\u00e1kazn\u00edky<\/h2>\n<p style=\"text-align: justify;\">Velkou v\u00fdhodou obal\u016f na zak\u00e1zku je mo\u017enost p\u0159izp\u016fsobit nejen jejich vzhled, ale i rozm\u011bry a tvar p\u0159esn\u011b va\u0161emu sortimentu. V obalech tak eliminujete nadbyte\u010dn\u00e9 m\u00edsto, \u0161et\u0159\u00edte obalov\u00fd materi\u00e1l, a nav\u00edc jsou produkty v takov\u00fdch obalech bezpe\u010dn\u011bji ulo\u017eeny.<\/p>\n<p style=\"text-align: justify;\"><strong>P\u0159i n\u00e1vrhu obalu na m\u00edru zohledn\u011bte:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Velikost a tvar va\u0161ich v\u00fdrobk\u016f.<\/li>\n<li>Po\u010det kus\u016f v\u00a0balen\u00ed.<\/li>\n<li>Zp\u016fsob uskladn\u011bn\u00ed a p\u0159epravy.<\/li>\n<li>Ergonomii p\u0159i manipulaci a vystavov\u00e1n\u00ed.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Obaly p\u0159izp\u016fsoben\u00e9 na m\u00edru va\u0161im po\u017eadavk\u016fm p\u0159in\u00e1\u0161\u00ed \u0159adu benefit\u016f od \u00faspory m\u00edsta ve skladech a\u017e po bezpe\u010dn\u011bj\u0161\u00ed p\u0159epravu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12186 size-medium aligncenter\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Hneda-klopova-krabice-3VVL-300x226.jpg\" alt=\"Krabice na m\u00edru\" width=\"300\" height=\"226\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Hneda-klopova-krabice-3VVL-300x226.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Hneda-klopova-krabice-3VVL-320x240.jpg 320w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Hneda-klopova-krabice-3VVL.jpg 399w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.cz\/kartonove-krabice\/na-miru_C1016.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Pot\u0159ebujete krabice na m\u00edru?<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">\u0160irok\u00e1 \u0161k\u00e1la obalov\u00fdch materi\u00e1l\u016f pro r\u016fzn\u00e9 \u00fa\u010dely<\/h2>\n<p style=\"text-align: justify;\">P\u0159i navrhov\u00e1n\u00ed obal\u016f na m\u00edru je d\u016fle\u017eit\u00e9 zvolit i vhodn\u00fd materi\u00e1l. M\u00e1me pro v\u00e1s k dispozici \u0161irokou nab\u00eddku kvalitn\u00edch obalov\u00fdch materi\u00e1l\u016f od karton\u016f p\u0159es lepenky a\u017e po f\u00f3lie \u010di samolepic\u00ed etikety. Ka\u017ed\u00fd materi\u00e1l m\u00e1 sv\u00e9 specifick\u00e9 vlastnosti a v\u00fdhody.<\/p>\n<h3 style=\"text-align: justify;\">Pro e-shopy se nejl\u00e9pe hod\u00ed:<\/h3>\n<ul style=\"text-align: justify;\">\n<li><a href=\"https:\/\/www.rajapack.cz\/kartonove-krabice_C10.html\">Kartonov\u00e9 krabice<\/a>, ide\u00e1ln\u00ed pro bezpe\u010dnou p\u0159epravu zbo\u017e\u00ed.<\/li>\n<li><a href=\"https:\/\/www.rajapack.cz\/obalky-tubusy\/narazuvzdorne-obalky_C1514.html\">Bublinkov\u00e9 ob\u00e1lky<\/a> pro ochranu k\u0159ehk\u00fdch p\u0159edm\u011bt\u016f.<\/li>\n<li><a href=\"https:\/\/www.rajapack.cz\/paletizace-folie\/rucni-stretch-folie_C4010.html\">Stretch f\u00f3lie<\/a> na zaji\u0161t\u011bn\u00ed produkt\u016f na palet\u00e1ch.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">V kamenn\u00fdch prodejn\u00e1ch zase ocen\u00edte:<\/h3>\n<ul style=\"text-align: justify;\">\n<li>Prodejn\u00ed stojany z lepenky, kter\u00e9 zbo\u017e\u00ed vhodn\u011b prezentuj\u00ed.<\/li>\n<li>Samolepic\u00ed etikety a f\u00f3lie pro ozna\u010den\u00ed reg\u00e1l\u016f a v\u00fdloh.<\/li>\n<li>Potisk samolepic\u00ed f\u00f3li\u00ed pro balen\u00ed produkt\u016f.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Volbou spr\u00e1vn\u00e9ho materi\u00e1lu tak m\u016f\u017eete maximalizovat ochranu i zlep\u0161it prezentaci sv\u00fdch produkt\u016f. Produkty v kvalitn\u00edch a origin\u00e1ln\u00edch obalech \u00a0vn\u00edmaj\u00ed spot\u0159ebitel\u00e9 \u010dasto jako hodnotn\u011bj\u0161\u00ed a d\u016fv\u011bryhodn\u011bj\u0161\u00ed. Krom\u011b vy\u0161\u0161\u00ed d\u016fv\u011bry v kvalitu va\u0161ich produkt\u016f to m\u00e1 pozitivn\u00ed vliv na pov\u011bdom\u00ed o zna\u010dce, a tedy i prodej.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12268 size-medium\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Stretch-folie-300x300.png\" alt=\"Stretch f\u00f3lie\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Stretch-folie-300x300.png 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Stretch-folie-150x150.png 150w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Stretch-folie-120x120.png 120w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Stretch-folie.png 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.cz\/kartonove-krabice\/na-miru_C1016.html?query=f%C3%B3lie&#038;SearchCat=natural&#038;SearchQuery=f%C3%B3lie\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> S f\u00f3li\u00ed zabal\u00edte ka\u017ed\u00fd produkt<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Na co myslet p\u0159i n\u00e1vrhu obalu? M\u00e1me pro v\u00e1s <strong>4 TIPY, kter<\/strong><strong>\u00e9 <\/strong><strong>mohou zv\u00fd\u0161it va\u0161e prodeje<\/strong>. Obal by m\u011bl b\u00fdt:<\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>vizu\u00e1ln\u011b atraktivn\u00ed<\/strong>.\u00a0M\u011bl by p\u0159it\u00e1hnout pozornost z\u00e1kazn\u00edka a p\u0159im\u011bt ho, aby se o produktu cht\u011bl dozv\u011bd\u011bt v\u00edce.<\/li>\n<li><strong>informativn\u00ed<\/strong>, tj. poskytnout z\u00e1kazn\u00edkovi v\u0161echny pot\u0159ebn\u00e9 informace o produktu.\u00a0M\u011bl by obsahovat detaily o jeho vlastnostech, p\u0159ednostech i zp\u016fsobu pou\u017eit\u00ed.<\/li>\n<li><strong>funk\u010dn\u00ed, <\/strong> m\u011bl by se snadno pou\u017e\u00edvat, otev\u00edrat i p\u0159en\u00e1\u0161et.<\/li>\n<li><strong>dob\u0159e zac\u00edlen\u00fd<\/strong>, tj. v souladu s c\u00edlovou skupinou z\u00e1kazn\u00edk\u016f.\u00a0M\u011bl by b\u00fdt navr\u017een\u00fd tak, aby zaujal z\u00e1kazn\u00edky, kter\u00fdm je prim\u00e1rn\u011b ur\u010den.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">U\u017e v\u00edte, jak bude vypadat v\u00e1\u0161 <a href=\"https:\/\/www.rajapack.cz\/personalizovane-balenie_cms_000069.html\">obal na m\u00edru<\/a>? Pokud t\u00e1pete, nechte si poradit, <a href=\"https:\/\/www.rajapack.cz\/napiste-nam-e-mail_cms_000034.html\">jsme tu pro v\u00e1s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obaly na m\u00edru Z\u00e1sadn\u00ed p\u0159idanou hodnotou obal\u016f na m\u00edru je mo\u017enost origin\u00e1ln\u00edm potiskem dle va\u0161ich p\u0159edstav upoutat pozornost z\u00e1kazn\u00edk\u016f. A\u0165 u\u017e se jedn\u00e1 o firemn\u00ed loga, slogany, fotografie produkt\u016f nebo [&#8230;]<\/p>\n","protected":false},"author":29,"featured_media":11671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1206],"tags":[580,1207,1084,1026,1213],"class_list":["post-12267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-navody","tag-krabice","tag-navody","tag-produkty","tag-sluzby","tag-zakazkova-vyroba"],"acf":[],"yoast_head":"\n<title>Obaly na m\u00edru: vlastn\u00ed potisk i obalov\u00fd materi\u00e1l | RAJA<\/title>\n<meta name=\"description\" content=\"V\u0161ichni v\u011bd\u00ed, \u017ee obal produktu prod\u00e1v\u00e1. 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