{"id":12262,"date":"2023-09-27T14:41:31","date_gmt":"2023-09-27T12:41:31","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=12262"},"modified":"2023-09-27T14:41:31","modified_gmt":"2023-09-27T12:41:31","slug":"ekologicke-baleni-v-praxi-jak-kombinovat-udrzitelnost-s-efektivitou","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/ekologicke-baleni-v-praxi-jak-kombinovat-udrzitelnost-s-efektivitou","title":{"rendered":"Ekologick\u00e9 balen\u00ed v praxi: Jak kombinovat udr\u017eitelnost s efektivitou"},"content":{"rendered":"<h1 style=\"text-align: left;\">Ekologick\u00e9 balen\u00ed<\/h1>\n<p style=\"text-align: justify;\"><strong>V dob\u011b, kdy se st\u00e1le v\u00edce spole\u010dnost\u00ed zam\u011b\u0159uje na udr\u017eitelnost, je ekologick<\/strong><strong>\u00e9 <\/strong><strong>balen\u00ed nejen trendem, ale i nezbytnost\u00ed. Jak m\u016f\u017eete zav<\/strong><strong>\u00e9<\/strong><strong>st eko obaly do sv<\/strong><strong>\u00e9<\/strong><strong>ho podnik\u00e1n\u00ed a p\u0159itom z\u016fstat konkurenceschopn\u00ed<\/strong><strong>?<\/strong><\/p>\n<h2 style=\"text-align: justify;\">Pro\u010d je ekologick\u00e9 balen\u00ed d\u016fle\u017eit\u00e9?<\/h2>\n<p style=\"text-align: justify;\">V posledn\u00edch letech se st\u00e1le v\u00edce z\u00e1kazn\u00edk\u016f zaj\u00edm\u00e1 o to, jak\u00fd dopad maj\u00ed jejich n\u00e1kupy na \u017eivotn\u00ed prost\u0159ed\u00ed. <strong>Eko obaly nejen\u017ee sni\u017euj\u00ed ekologickou stopu va\u0161eho podnik\u00e1n\u00ed<\/strong>, ale tak\u00e9 v\u00e1m mohou pomoci oslovit nov\u00e9 z\u00e1kazn\u00edky a pos\u00edlit va\u0161i zna\u010dku.<\/p>\n<h2 style=\"text-align: justify;\">Ekologick\u00e9 obaly na kosmetiku: Jak to funguje?<\/h2>\n<p style=\"text-align: justify;\"><strong>Kosmetick\u00fd pr\u016fmysl<\/strong> je jedn\u00edm z odv\u011btv\u00ed, kde je popt\u00e1vka po ekologick\u00fdch obalech nejvy\u0161\u0161\u00ed. Kosmetick\u00e9 produkty v eko obalech p\u0159isp\u00edvaj\u00ed ke sn\u00ed\u017een\u00ed mno\u017estv\u00ed plastov\u00e9ho odpadu, z\u00e1rove\u0148 zvy\u0161uj\u00ed i hodnotu samotn\u00fdch produkt\u016f t\u00edm, \u017ee zd\u016fraz\u0148uj\u00ed jejich p\u0159\u00edrodn\u00ed a udr\u017eiteln\u00e9 vlastnosti. Zat\u00edmco tradi\u010dn\u00ed obaly mohou b\u00fdt levn\u011bj\u0161\u00ed a pro v\u00fdrobce snadn\u011bji dostupn\u00e9, eko obaly maj\u00ed \u0159adu nesporn\u00fdch p\u0159ednost\u00ed, jak\u00fdmi jsou p\u0159edev\u0161\u00edm <strong>recyklovatelnost, biologick\u00e1 rozlo\u017eitelnost a tedy men\u0161\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10259 size-full\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/boite-carton-brune-expedition-rajapost-6x4-3x3-5-cm_RPT00.jpg\" alt=\"70% recyklovan\u00e9 krabice\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/boite-carton-brune-expedition-rajapost-6x4-3x3-5-cm_RPT00.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/boite-carton-brune-expedition-rajapost-6x4-3x3-5-cm_RPT00-150x150.jpg 150w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/boite-carton-brune-expedition-rajapost-6x4-3x3-5-cm_RPT00-120x120.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.cz\/ekologicke_C9630.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Objevte mo\u017enosti ekologick\u00e9ho balen\u00ed<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">V\u00fdzkumy mluv\u00ed jasn\u011b:<\/h2>\n<p style=\"text-align: justify;\">Pr\u016fzkum <a href=\"https:\/\/www.mckinsey.com\/industries\/paper-forest-products-and-packaging\/our-insights\/sustainability-in-packaging-us-survey-insights\"><strong>Eco Packaging Survey<\/strong><\/a> od spole\u010dnosti McKinsey &amp; Company, do n\u011bho\u017e se zapojilo v\u00edce ne\u017e1 000 z\u00e1kazn\u00edk\u016f z r\u016fzn\u00fdch zem\u00ed sv\u011bta, uk\u00e1zal, \u017ee lid\u00e9 v\u011bdom\u011b d\u00e1vaj\u00ed p\u0159ednost ekologi\u010dt\u011bj\u0161\u00edm obal\u016fm, a to hned z n\u011bkolika d\u016fvod\u016f:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Cht\u011bj\u00ed chr\u00e1nit \u017eivotn\u00ed prost\u0159ed\u00ed a v\u011bd\u00ed, \u017ee\u00a0eko obaly jsou \u010dasto vyrobeny z recyklovan\u00fdch nebo obnoviteln\u00fdch materi\u00e1l\u016f, co\u017e pom\u00e1h\u00e1 dopad na \u017eivotn\u00ed prost\u0159ed\u00ed sn\u00ed\u017eit.<\/li>\n<li>T\u00edhnou k podpo\u0159e firem, kter\u00e9 se zaj\u00edmaj\u00ed o \u017eivotn\u00ed prost\u0159ed\u00ed.\u00a0Z\u00e1kazn\u00edci jsou \u010d\u00edm d\u00e1l t\u00edm v\u00edce ochotni nakupovat produkty od zna\u010dek a spole\u010dnost\u00ed, kter\u00e9 se zaj\u00edmaj\u00ed o \u017eivotn\u00ed prost\u0159ed\u00ed a podnikaj\u00ed kroky k jeho ochran\u011b.<\/li>\n<li>Cht\u011bj\u00ed m\u00edt pocit, \u017ee d\u011blaj\u00ed n\u011bco dobr\u00e9ho pro sv\u011bt.\u00a0Eko obaly mohou z\u00e1kazn\u00edk\u016fm pom\u00e1hat c\u00edtit se l\u00e9<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Zero waste: Jak dos\u00e1hnout v obalov\u00e9m pr\u016fmyslu \u201enulov\u00e9ho odpadu\u201c?<\/h2>\n<p style=\"text-align: justify;\">P\u0159echod k zero waste filozofii, kter\u00e1 stav\u00ed na minimalismu a udr\u017eiteln\u00e9m \u017eivotn\u00edm stylu i v\u00fdrob\u011b, a klade si tak za c\u00edl co nejv\u00edce omezit produkci odpadu, m\u016f\u017ee b\u00fdt v\u00fdzvou. Prost\u0159ednictv\u00edm n\u011bkolika jednoduch\u00fdch krok\u016f ale m\u016f\u017eete ve sv\u00e9m podnik\u00e1n\u00ed sn\u00ed\u017eit mno\u017estv\u00ed odpadu i vy. Jak na to?<\/p>\n<p style=\"text-align: justify;\">1) <strong>Zvolte recyklovateln<\/strong><strong>\u00e9 <\/strong><strong>materi<\/strong><strong>\u00e1<\/strong><strong>ly<\/strong>: M\u00edsto plast\u016f dejte p\u0159ednost materi\u00e1l\u016fm, jako je vlnit\u00e1 lepenka, pap\u00edr nebo sklo.<\/p>\n<p style=\"text-align: justify;\">2) <strong>Minimalizujte pou\u017eit\u00e9 mno\u017estv\u00ed<\/strong>: M\u00edsto n\u011bkolika vrstev obalu zvolte jednoduch\u00fd ale efektivn\u00ed obal.<\/p>\n<p style=\"text-align: justify;\">3) <strong>Vzd\u011bl\u00e1vejte sv<\/strong><strong>\u00e9 <\/strong><strong>z\u00e1kazn\u00edky<\/strong>: Informujte je o tom, jak mohou obaly recyklovat nebo znovu pou\u017e\u00edt.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10946 size-medium\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-300x300.jpg\" alt=\"INKA palety z recyklovan\u00e9ho d\u0159eva\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-300x300.jpg 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-1024x1024.jpg 1024w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-150x150.jpg 150w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-768x768.jpg 768w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-1536x1536.jpg 1536w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-800x800.jpg 800w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F-120x120.jpg 120w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/M_IPM11_R2_S_076_F.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.cz\/paletizace-folie\/palety-ochrana-palet\/lisovane-palety-inka_PDT02283.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Vyu\u017eijete palety z recyklovan\u00e9ho d\u0159eva?<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">V\u00fdhody vlnit\u00e9 lepenky v ekologick\u00e9m balen\u00ed<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.rajapack.cz\/vyplnovy-fixacni-material\/lepenka-balici-papiry\/vlnite-lepenky_C254030.html\"><strong>Vlnit\u00e1 lepenka<\/strong><\/a> je jedn\u00edm z nejpopul\u00e1rn\u011bj\u0161\u00edch materi\u00e1l\u016f mezi eko obaly. Je lehk\u00e1, recyklovateln\u00e1 a lze ji vyrobit ji\u017e z recyklovan\u00fdch materi\u00e1l\u016f. Nav\u00edc je dostate\u010dn\u011b pevn\u00e1 na to, aby chr\u00e1nila nejr\u016fzn\u011bj\u0161\u00ed produkty b\u011bhem p\u0159epravy.<\/p>\n<p style=\"text-align: justify;\">Nezapom\u00ednejte tak\u00e9 na dal\u0161\u00ed aspekty udr\u017eitelnosti jako <strong>optimalizaci logistiky<\/strong> \u010di <strong>spolupr\u00e1ci s lok\u00e1ln\u00edmi dodavateli<\/strong>. C\u00edlem by m\u011bl b\u00fdt celostn\u00ed ekologick\u00fd p\u0159\u00edstup v r\u00e1mci cel\u00e9ho va\u0161eho podnik\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12263 size-medium\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Vlnita-lepenka-300x300.png\" alt=\"Vlnit\u00e1 lepenka\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Vlnita-lepenka-300x300.png 300w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Vlnita-lepenka-150x150.png 150w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Vlnita-lepenka-120x120.png 120w, https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/Vlnita-lepenka.png 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.rajapack.cz\/vyplnovy-fixacni-material\/lepenka-balici-papiry\/vlnite-lepenky_C254030.html\" class=\"su-button su-button-style-default\" style=\"color:#FFFFFF;background-color:#276ef1;border-color:#2058c1;border-radius:45px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:0px 22px;font-size:17px;line-height:34px;border-color:#689af6;border-radius:45px;text-shadow:none\"> Vlnit\u00e1 lepenka p\u0159in\u00e1\u0161\u00ed \u0159adu benefit\u016f<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Informujte o ekologii a budujte svou image<\/h2>\n<p style=\"text-align: justify;\">Aby m\u011blo pou\u017eit\u00ed ekologick\u00fdch obal\u016f po\u017eadovan\u00fd efekt, je pot\u0159eba o n\u011bm tak\u00e9 <strong>komunikovat<\/strong>. Informujte na obalu o pou\u017eit\u00ed recykl\u00e1t\u016f, eco-designu \u010di dal\u0161\u00edch k p\u0159\u00edrod\u011b \u0161etrn\u00fdch prvc\u00edch. Um\u00edst\u011bte na obal i <strong>ekologick<\/strong><strong>\u00e9 <\/strong><strong>certifik\u00e1ty a zna\u010den\u00ed<\/strong>, m\u00e1te-li je. Posilujete t\u00edm z\u00e1rove\u0148 image va\u0161\u00ed zna\u010dky i d\u016fv\u011bru potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Udr\u017eitelnost a etick\u00fd p\u0159\u00edstup ostatn\u011b hraje u kupuj\u00edc\u00edch st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed roli a z\u00e1sadn\u011b je ovliv\u0148uje v jejich n\u00e1kupn\u00edm chov\u00e1n\u00ed. Uk\u00e1zat udr\u017eitelnost va\u0161eho balen\u00ed je proto va\u0161\u00ed konkuren\u010dn\u00ed v\u00fdhodou.<\/p>\n<p style=\"text-align: justify;\">Ekologick\u00e9 balen\u00ed u\u017e d\u00e1vno nen\u00ed jen trend. Pro modern\u00ed podniky je to nezbytnost. A\u0165 u\u017e hled\u00e1te ekologick\u00e9 obaly na kosmetiku, nebo cestu sm\u011b\u0159uj\u00edc\u00ed k zero waste, pom\u016f\u017eeme v\u00e1m naj\u00edt to nejlep\u0161\u00ed mo\u017en\u00e9 <a href=\"https:\/\/www.rajapack.cz\/ekologicke_C9630.html\">\u0159e\u0161en\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ekologick\u00e9 balen\u00ed V dob\u011b, kdy se st\u00e1le v\u00edce spole\u010dnost\u00ed zam\u011b\u0159uje na udr\u017eitelnost, je ekologick\u00e9 balen\u00ed nejen trendem, ale i nezbytnost\u00ed. Jak m\u016f\u017eete zav\u00e9st eko obaly do sv\u00e9ho podnik\u00e1n\u00ed a p\u0159itom [&#8230;]<\/p>\n","protected":false},"author":29,"featured_media":12102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1212],"tags":[1028,1084],"class_list":["post-12262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekologie-v-obalech","tag-ekologie","tag-produkty"],"acf":[],"yoast_head":"\n<title>Ekologick\u00e9 obaly v praxi. Jak na \u0161etrn\u00e9 balen\u00ed? | RAJA<\/title>\n<meta name=\"description\" content=\"Porad\u00edme, jak sn\u00ed\u017eit dopady na \u017eivotn\u00ed prost\u0159ed\u00ed. 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