{"id":10525,"date":"2021-07-14T11:01:56","date_gmt":"2021-07-14T09:01:56","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=10525"},"modified":"2024-03-25T12:44:58","modified_gmt":"2024-03-25T11:44:58","slug":"optimalizace-objemove-hmotnosti-zasilek-predstavuje-budoucnost-nejen-v-oblasti-e-commerce","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/optimalizace-objemove-hmotnosti-zasilek-predstavuje-budoucnost-nejen-v-oblasti-e-commerce","title":{"rendered":"Optimalizace objemov\u00e9 hmotnosti z\u00e1silek p\u0159edstavuje budoucnost (nejen) v oblasti e-commerce"},"content":{"rendered":"

Podle v\u00fdsledk\u016f pr\u016fzkumu spole\u010dnosti RAJA<\/a> v oblasti elektronick\u00fdch obchod\u016f pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed priority vedle ekologie a bezpe\u010dnosti tak\u00e9 optimalizace n\u00e1klad\u016f na dopravu. Jak toho v re\u00e1lu dos\u00e1hnout? N\u00e1klady na dopravu je mo\u017en\u00e9 ovlivnit zejm\u00e9na volbou vhodn\u00fdch obalov\u00fdch materi\u00e1l\u016f a spr\u00e1vnou kalkulac\u00ed p\u0159epravn\u00ed ceny.<\/p>\n

Pr\u016fzkum mezi obchodn\u00edky v oblasti e-commerce proveden\u00fd spole\u010dnost\u00ed RAJA uk\u00e1zal, \u017ee 20 % z nich stav\u00ed na prvn\u00ed m\u00edsto sv\u00fdch priorit redukci cen za dopravu. \u201eDoprava je drah\u00e1 a ve v\u00fdsledku sni\u017euje ziskovost e-shop\u016f. Obchodn\u00edci proto hledaj\u00ed \u0159e\u0161en\u00ed, jak sn\u00ed\u017eit p\u0159epravn\u00ed n\u00e1klady p\u0159i zachov\u00e1n\u00ed vysok\u00e9 \u00farovn\u011b kvality dod\u00e1vek, co\u017e m\u016f\u017ee b\u00fdt \u010dasto obt\u00ed\u017en\u00e9 dilema,\u201d komentuje situaci gener\u00e1ln\u00ed \u0159editelka spole\u010dnosti RAJA Gabriela Fabi\u00e1nov\u00e1.<\/p>\n

Sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f by nem\u011blo b\u00fdt na \u00fakor kvality obalu<\/h3>\n

Sni\u017eov\u00e1n\u00ed n\u00e1klad\u016f spojen\u00e9 s balen\u00edm a p\u0159epravou zbo\u017e\u00ed, by rozhodn\u011b nem\u011blo b\u00fdt na \u00fakor kvality pou\u017eit\u00fdch materi\u00e1l\u016f. V tomto p\u0159\u00edpad\u011b by se mohlo zv\u00fd\u0161it riziko po\u0161kozen\u00ed zbo\u017e\u00ed, kter\u00e9 souvis\u00ed s dal\u0161\u00ed \u0159adou n\u00e1klad\u016f a ztr\u00e1tou z\u00e1kazn\u00edk\u016f. Balen\u00ed lze efektivn\u011b optimalizovat jin\u00fdm zp\u016fsobem, ne\u017e vstupovat do rizika pou\u017eit\u00ed levn\u011bj\u0161\u00edho obalov\u00e9ho materi\u00e1lu. Mezi faktory, ovliv\u0148uj\u00edc\u00ed cenu za dopravu pat\u0159\u00ed:<\/p>\n

\u25cf v\u00fd\u0161ka a hmotnost produktu
\n\u25cf konstrukce balen\u00ed
\n\u25cf obalov\u00fd materi\u00e1l
\n\u25cf objemov\u00e1 hmotnost, neboli prostor, kter\u00fd produkt p\u0159i transportu zab\u00edr\u00e1.<\/p>\n

Rozhoduj\u00edc\u00edm faktorem je tak\u00e9 tzv. p\u0159epravn\u00ed hustota bal\u00edk\u016f, tu m\u016f\u017eeme ch\u00e1pat jako hmotnost na kubick\u00fd metr. \u201eP\u0159eprava 20 kilogram\u016f pe\u0159\u00ed tak m\u016f\u017ee b\u00fdt dra\u017e\u0161\u00ed ne\u017e p\u0159eprava 20 kilogram\u016f \u017eeleza,\u201d vysv\u011btluje Gabriela Fabi\u00e1nov\u00e1. \u201eVhodn\u011b zvolen\u00fd obal tak, aby se ve\u0161el na paletu nebo do n\u00e1kladn\u00edho vozidla m\u016f\u017ee sn\u00ed\u017eit n\u00e1klady a\u017e o 10 %,\u201d dod\u00e1v\u00e1.<\/p>\n

To potvrzuje tak\u00e9 Ale\u0161 Ju\u0159ina z obchodu Spolek milc\u016f \u010daje. \u201e\u010cesk\u00e1 po\u0161ta si ned\u00e1vno za\u010dala \u00fa\u010dtovat dopravn\u00e9 podle d\u00e9lky nejdel\u0161\u00ed strany. V t\u00e9to chv\u00edli nastala v\u00fdhoda obal\u016f od spole\u010dnosti RAJA, kde si m\u016f\u017eeme vybrat optim\u00e1ln\u00ed rozm\u011br balen\u00ed. Mysl\u00edm, \u017ee d\u00edky vhodn\u00e9mu obalu m\u016f\u017eeme u\u0161et\u0159it kolem 10\u201315 % p\u0159epravn\u00edch n\u00e1klad\u016f,\u201d popisuje situaci Ju\u0159ina.<\/p>\n

Jak zjistit optim\u00e1ln\u00ed objemovou hmotnost?<\/h3>\n

Jedn\u00edm z nejv\u011bt\u0161\u00edch sou\u010dasn\u00fdch trend\u016f v logistice je sni\u017eov\u00e1n\u00ed hustoty balen\u00ed z\u00e1silek a firmy, kter\u00e9 nebal\u00ed sv\u00e9 produkty efektivn\u011b za to doslova plat\u00ed \u2013 podle takzvan\u00e9 objemov\u00e9 hmotnosti p\u0159epravn\u00ed ceny dnes ur\u010duje v\u011bt\u0161ina mezin\u00e1rodn\u00edch p\u0159epravn\u00edch spole\u010dnost\u00ed, jako je UPS, TNT, DPD nebo Der Kurier. P\u0159i mezin\u00e1rodn\u00ed p\u0159eprav\u011b s objemovou hmotnost\u00ed po\u010d\u00edt\u00e1 tak\u00e9 PPL, \u010cesk\u00e1 po\u0161ta ji pak vyu\u017e\u00edv\u00e1 p\u0159i nadm\u011brn\u00fdch z\u00e1silk\u00e1ch nad 850 kg.<\/p>\n

Objemov\u00e1 hmotnosti se po\u010d\u00edt\u00e1 podle rozm\u011br\u016f bal\u00edku: \u0161\u00ed\u0159ka x d\u00e9lka x v\u00fd\u0161ka \/ 5000. V\u00fdsledek ud\u00e1v\u00e1 objemovou hmotnost, kter\u00e1 se porovn\u00e1v\u00e1 s re\u00e1lnou hmotnost\u00ed bal\u00edku. Tu vy\u0161\u0161\u00ed dopravci \u00fa\u010dtuj\u00ed. Optim\u00e1ln\u00ed objemov\u00e1 hmotnost je proto takov\u00e1, co se nejv\u00edce bl\u00ed\u017e\u00ed hmotnosti re\u00e1ln\u00e9.<\/p>\n

D\u00edky jednoduch\u00e9mu v\u00fdpo\u010dtu m\u016f\u017eete zjistit, kolik m\u016f\u017eete u\u0161et\u0159it d\u00edky optimalizaci rozm\u011br\u016f balen\u00ed.<\/p>\n

\"Tabulka<\/p>\n

Nam\u00edsto strategie jednoho obalu pro v\u0161echno, se proto vyplat\u00ed vyzkou\u0161et individu\u00e1ln\u00ed balen\u00ed \u0161it\u00e9 na m\u00edru p\u0159epravovan\u00fdch produkt\u016f. Pokud je sortiment opravdu rozmanit\u00fd, ide\u00e1ln\u00ed \u0159e\u0161en\u00edm pro online prodejce p\u0159edstavuje pou\u017eit\u00ed karton\u016f s nastavitelnou v\u00fd\u0161kou (teleskopick\u00e9 kartony), kter\u00e9 se velikosti obsahu snadno p\u0159izp\u016fsob\u00ed.<\/p>\n

\u201eD\u00edky optimalizaci obal\u016f je mo\u017en\u00e9 z dlouhodob\u00e9ho hlediska u\u0161et\u0159it po v\u0161ech str\u00e1nk\u00e1ch. Studie ale nazna\u010duj\u00ed, \u017ee mnoho bal\u00edk\u016f obsahuje a\u017e 40 % pr\u00e1zdn\u00e9ho prostoru v krabic\u00edch, kter\u00fd je pot\u0159eba n\u011b\u010d\u00edm vyplnit. \u0160patn\u011b zvolen\u00e1 velikost krabice tak nestoj\u00ed jen pen\u00edze, ale zat\u011b\u017euj\u00ed i \u017eivotn\u00ed prost\u0159ed\u00ed \u2013 zab\u00edraj\u00ed v\u00edce m\u00edsta v dopravn\u00edch prost\u0159edc\u00edch a spot\u0159ebov\u00e1v\u00e1 se zbyte\u010dn\u011b moc materi\u00e1lu. S objemovou hmotnost\u00ed se proto vyplat\u00ed po\u010d\u00edtat i v p\u0159\u00edpad\u011b, kdy si p\u0159epravn\u00ed spole\u010dnost za v\u011bt\u0161\u00ed rozm\u011bry nic ne\u00fa\u010dtuje,\u201d dopl\u0148uje Gabriela Fabianov\u00e1.<\/p>\n

1. Pr\u016fzkumu se \u00fa\u010dastnilo 200 respondent\u016f, z toho 150 se pohybovalo pouze v oblasti e-commerce.<\/h6>\n

Na balen\u00ed \u0161et\u0159ete chyt\u0159e<\/h3>\n

Podle \u00fadaj\u016f spole\u010dnosti RAJA, p\u0159edstavuj\u00ed materi\u00e1lov\u00e9 n\u00e1klady p\u0159edstavuj\u00ed v pr\u016fm\u011bru 60% a\u017e 80% z celkov\u00fdch n\u00e1klad\u016f na obal. Cena materi\u00e1lu z\u00e1vis\u00ed od r\u016fzn\u00fdch parametr\u016f, jako nap\u0159\u00edklad druh, kvalita nebo samotn\u00fd v\u00fdrobce obalu. Roli hraje tak\u00e9 rozd\u00edln\u00e1 konstrukce stejn\u00e9ho objemu n\u011bkdy pot\u0159ebuje odli\u0161n\u00e9 mno\u017estv\u00ed materi\u00e1lu. P\u0159i n\u011bkter\u00fdch typech materi\u00e1l\u016f dok\u00e1\u017ee \u201ev\u00fdm\u011bna\u201c v\u00fd\u0161ky a \u0161\u00ed\u0159ky balen\u00ed u\u0161et\u0159it 20% pou\u017eit\u00e9ho materi\u00e1lu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Podle v\u00fdsledk\u016f pr\u016fzkumu spole\u010dnosti RAJA v oblasti elektronick\u00fdch obchod\u016f pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed priority vedle ekologie a bezpe\u010dnosti tak\u00e9 optimalizace n\u00e1klad\u016f na dopravu. Jak toho v re\u00e1lu dos\u00e1hnout? N\u00e1klady na dopravu […]<\/p>\n","protected":false},"author":25,"featured_media":11566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1208,1205],"tags":[168,1211,1084],"class_list":["post-10525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistika-a-e-commerce","category-nase-obaly-a-novinky","tag-e-commerce","tag-logistika","tag-produkty"],"acf":[],"yoast_head":"\nJak na optimalizaci objemn\u00fdch z\u00e1silek | RAJA<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d je optimalizace objemov\u00e9 hmotnosti kl\u00ed\u010dem k efektivit\u011b a \u00faspo\u0159e v oblasti e-commerce! 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