{"id":10492,"date":"2021-05-06T13:07:49","date_gmt":"2021-05-06T11:07:49","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=10492"},"modified":"2023-05-19T09:18:00","modified_gmt":"2023-05-19T07:18:00","slug":"raja-pokracuje-v-ekonomickem-i-socialnim-rustu","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/raja-pokracuje-v-ekonomickem-i-socialnim-rustu","title":{"rendered":"RAJA pokra\u010duje v ekonomick\u00e9m i soci\u00e1ln\u00edm r\u016fstu"},"content":{"rendered":"<p><strong>Skupina <a href=\"https:\/\/www.rajapack.cz\/\">RAJA<\/a> dos\u00e1hla v roce 2020 rekordn\u00edho obratu 1,02 miliardy EUR. To je v souladu s c\u00edli skupiny skok o 39,5 %. Provozn\u00ed v\u00fdsledek \u010dinil 89 milion\u016f EUR, co\u017e je o 58 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce. Spole\u010dnost, kter\u00e1 p\u016fsob\u00ed v 18 evropsk\u00fdch zem\u00ed s 25 dce\u0159in\u00fdmi spole\u010dnostmi, tak p\u0159ekonala pokra\u010duj\u00edc\u00ed zdravotn\u00ed krizi d\u00edky rychl\u00e9mu p\u0159izp\u016fsoben\u00ed se podm\u00ednk\u00e1m na trhu. V \u010cesk\u00e9 republice nav\u00fd\u0161ila po\u010det z\u00e1kazn\u00edk\u016f o t\u00e9m\u011b\u0159 40 %. Krom\u011b finan\u010dn\u00edho r\u016fstu zasv\u011btila lo\u0148sk\u00fd rok podpo\u0159e charitativn\u00edch organizac\u00ed i svou nada\u010dn\u00ed \u010dinnost\u00ed. <\/strong><\/p>\n<h2>V\u00fdsledky za rok 2020<\/h2>\n<p>Popt\u00e1vka po dod\u00e1vk\u00e1ch a vybaven\u00ed obal\u016f, kter\u00e9 tvo\u0159\u00ed 50 % tr\u017eeb skupiny, byla pos\u00edlena exploz\u00ed online prodeje po cel\u00e9 Evrop\u011b. Krize tak\u00e9 masivn\u011b zv\u00fd\u0161ila popt\u00e1vku firem po ochrann\u00fdch prost\u0159edc\u00edch a hygienick\u00fdch pot\u0159eb\u00e1ch. Dce\u0159in\u00fdm spole\u010dnostem skupiny RAJA specializuj\u00edc\u00edm se na distribuci kancel\u00e1\u0159sk\u00fdch pot\u0159eb a vybaven\u00ed, se poda\u0159ilo udr\u017eet dobr\u00e9 v\u00fdsledky. A to i p\u0159es propad tohoto segmentu produkt\u016f b\u011bhem lo\u0148sk\u00e9ho roku. Prodej pr\u016fmyslov\u00e9ho a skladov\u00e9ho vybaven\u00ed z\u016fstal na stejn\u00e9 \u00farovni jako v p\u0159edchoz\u00edm roce.<\/p>\n<p>Trval\u00fd r\u016fst tr\u017eeb, podstatn\u00e9 zv\u00fd\u0161en\u00ed provozn\u00edch v\u00fdsledk\u016f a pokra\u010duj\u00edc\u00ed investice do logistick\u00fdch a digit\u00e1ln\u00edch projekt\u016f \u2013 to jsou pro skupinu RAJA hlavn\u00ed pozn\u00e1vac\u00ed znaky roku 2020. A to i v \u010dase bezprecedentn\u00ed pandemick\u00e9 krize, kter\u00e1 ot\u0159\u00e1sla sv\u011btov\u00fdm trhem a jeho v\u00fdkonnost\u00ed.<\/p>\n<p>&#8222;V prvn\u00ed \u0159ad\u011b bych cht\u011bla pod\u011bkovat na\u0161im t\u00fdm\u016fm po cel\u00e9 Evrop\u011b za jejich neutuchaj\u00edc\u00ed odhodl\u00e1n\u00ed a motivaci. Tv\u00e1\u0159\u00ed v tv\u00e1\u0159 t\u00e9to bezprecedentn\u00ed krizi na\u0161e spole\u010dnosti pokra\u010dovaly\u00a0 v pr\u00e1ci a na\u0161ich 14 distribu\u010dn\u00edch center pokra\u010dovalo v provozu bez p\u0159eru\u0161en\u00ed. Reagovali jsme a p\u0159izp\u016fsobovali se popt\u00e1vce na\u0161ich z\u00e1kazn\u00edk\u016f a nad\u00e1le jim dod\u00e1vali produkty nezbytn\u00e9 pro jejich \u010dinnost. Jsme obzvl\u00e1\u0161t\u011b hrd\u00ed na to, \u017ee se n\u00e1m v tak obt\u00ed\u017en\u00e9m roce poda\u0159ilo pos\u00edlit pouto s na\u0161\u00edm 1 milionem z\u00e1kazn\u00edk\u016f. Nav\u00edc jsme z\u00edskali d\u016fv\u011bru i 250 tis\u00edc nov\u00fdch z\u00e1kazn\u00edk\u016f v Evrop\u011b,\u201c uvedla gener\u00e1ln\u00ed \u0159editelka skupiny RAJA Dani\u00e8le Kapel-Marcovici.<\/p>\n<p>RAJA \u010cesk\u00e1 republika dos\u00e1hla na lok\u00e1ln\u00edm trhu meziro\u010dn\u00edho n\u00e1r\u016fstu obratu za lo\u0148sk\u00fd rok 12,1%, a to \u010d\u00e1ste\u010dn\u011b i d\u00edky 7,5% n\u00e1r\u016fstu z\u00e1kazn\u00edk\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10494 aligncenter\" src=\"https:\/\/www.rajapack.cz\/blog-cz\/wp-content\/uploads\/2023\/05\/paper-3213924_1920-1.jpg\" alt=\"Spolupr\u00e1ce\" width=\"348\" height=\"219\" \/><\/p>\n<h2><strong>Solidarita siln\u011bj\u0161\u00ed ne\u017e kdy jindy<\/strong><\/h2>\n<p>V pr\u016fb\u011bhu roku 2020 podporovaly spole\u010dnosti skupiny, v souladu se sv\u00fdmi hodnotami\u00a0 solidarity a soci\u00e1ln\u00ed odpov\u011bdnosti, krom\u011b akc\u00ed a sponzorstv\u00ed <a href=\"https:\/\/www.rajapack.cz\/zeny-a-zivotni-prostredi_cms_000048.html\"><strong>nadace<\/strong> <\/a>RAJA-Dani\u00e8le Marcovici \u0159adu iniciativ bojuj\u00edc\u00edch proti zdravotn\u00edm, ekonomick\u00fdm a soci\u00e1ln\u00edm d\u016fsledk\u016fm onemocn\u011bn\u00ed COVID-19, podporou \u0159ady charitativn\u00edch sdru\u017een\u00ed. Na konci roku 2020 skupina RAJA darovala 1 milion EUR charitativn\u00edm organizac\u00edm po cel\u00e9 Evrop\u011b.\u00a0 RAJA \u010cesk\u00e1 republika, kter\u00e1 se dlouhodob\u011b zapojuje do aktivit na pomoc ohro\u017een\u00fdm \u017een\u00e1m \u010del\u00edc\u00edm dom\u00e1c\u00edmu n\u00e1sil\u00ed \u00a0podpo\u0159ila tak\u00e9 neziskovou organizaci ROSA, kter\u00e9 v\u011bnovala 155 tis\u00edc korun. RAJA tak\u00e9 darovala pro boj s covidem obalov\u00fd materi\u00e1l pro balen\u00ed rou\u0161ek a ochrann\u00fdch prost\u0159edk\u016f fakult\u011b \u010cVUT. D\u00e1le Akademick\u00e9mu centru studentsk\u00fdch aktivit v r\u00e1mci projektu \u201eChci pomoct\u201c ve form\u011b s\u00e1\u010dku a hygienick\u00fdch pot\u0159eb a spole\u010dnosti Gigamat, kter\u00e9 poskytla materi\u00e1l na rozes\u00edl\u00e1n\u00ed zdravotnick\u00fdch pom\u016fcek v r\u00e1mci projektu &#8222;Lidi ve slu\u017eb\u011b lidem\u201d.<\/p>\n<h2><strong>Ambici\u00f3zn\u00ed c\u00edle pro rok 2021<\/strong><\/h2>\n<p>Pro rok 2021 se skupina RAJA zam\u011b\u0159uje na 8 a\u017e 10% n\u00e1r\u016fst obratu. \u201eAbychom dos\u00e1hli tohoto ambici\u00f3zn\u00edho c\u00edle, budeme si muset upevnit na\u0161i pozici multi-specialisty v Evrop\u011b. Pos\u00edl\u00edme na\u0161i organizaci a budeme pokra\u010dovat v rozvoji na\u0161\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny. Postupn\u00e9 hospod\u00e1\u0159sk\u00e9 o\u017eiven\u00ed v Evrop\u011b, pokra\u010duj\u00edc\u00ed r\u016fst online prodeje a rostouc\u00ed popt\u00e1vka po ekologicky \u0161etrn\u00fdch produktech jsou faktory, kter\u00e9 n\u00e1m pomohou dos\u00e1hnout na\u0161ich c\u00edl\u016f. Stabiln\u00ed finan\u010dn\u00ed pozice skupiny n\u00e1m umo\u017en\u00ed pokra\u010dovat v na\u0161em investi\u010dn\u00edm programu po cel\u00e9 Evrop\u011b,\u201c dod\u00e1v\u00e1 Dani\u00e8le Kapel-Marcovici.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skupina RAJA dos\u00e1hla v roce 2020 rekordn\u00edho obratu 1,02 miliardy EUR. To je v souladu s c\u00edli skupiny skok o 39,5 %. Provozn\u00ed v\u00fdsledek \u010dinil 89 milion\u016f EUR, co\u017e je [&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":11770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1209],"tags":[1210],"class_list":["post-10492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-udalosti-v-rajapack","tag-firemni-udalosti"],"acf":[],"yoast_head":"\n<title>RAJA pokra\u010duje v ekonomick\u00e9m i soci\u00e1ln\u00edm r\u016fstu - Tipy a rady z oblasti logistiky, obal\u016f i p\u0159epravy | Rajapack<\/title>\n<meta name=\"description\" content=\"Skupina RAJA dos\u00e1hla v roce 2020 rekordn\u00edho obratu. 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