{"id":10145,"date":"2020-05-22T13:41:05","date_gmt":"2020-05-22T11:41:05","guid":{"rendered":"https:\/\/www.rajapack.cz\/blog-cz\/?p=10145"},"modified":"2023-05-17T11:38:25","modified_gmt":"2023-05-17T09:38:25","slug":"klic-k-uspesnemu-baleni","status":"publish","type":"post","link":"https:\/\/www.rajapack.cz\/blog-cz\/klic-k-uspesnemu-baleni","title":{"rendered":"Kl\u00ed\u010d k \u00fasp\u011b\u0161n\u00e9mu balen\u00ed"},"content":{"rendered":"

Ka\u017ed\u00fdm rokem se po\u010det e-shop\u016f v \u010cesk\u00e9 republice zvy\u0161uje. Nyn\u00ed je v \u010cech\u00e1ch n\u011bco kolem 40 tis\u00edc e-shop\u016f a pod\u00edl na maloobchodu m\u00e1 ji\u017e 13%. Elektronick\u00e9 obchody se neust\u00e1le zlep\u0161uj\u00ed, rozvij\u00ed sv\u00e9 slu\u017eby a roz\u0161i\u0159uj\u00ed sv\u00e1 produktov\u00e1 portfolia a konkurence mezi nimi roste. C\u00edlem ka\u017ed\u00e9ho e-shopu by m\u011blo b\u00fdt osloven\u00ed z\u00e1kazn\u00edka u\u017e jen samotn\u00fdm obalem – prohl\u00e9dn\u011bte si obaly ur\u010den\u00e9 pro e-shopy<\/a>. Jeliko\u017e pr\u00e1v\u011b obal a zbo\u017e\u00ed uvnit\u0159 je jedin\u00fdm fyzick\u00fdm kontaktem mezi e-shopem a z\u00e1kazn\u00edkem. M\u00e1me pro v\u00e1s p\u00e1r tip\u016f, kter\u00e9 budou m\u00edt u z\u00e1kazn\u00edk\u016f zaru\u010den\u011b \u00fasp\u011bch!<\/p>\n

1) Najd\u011bte spr\u00e1vn\u00fd obal, kter\u00fd v\u00e1s jednozna\u010dn\u011b odli\u0161\u00ed <\/strong><\/h3>\n

Odoln\u00fd, praktick\u00fd a atraktivn\u00ed \u2013 d\u016fle\u017eit\u00e1 je okam\u017eit\u00e1 identifikace firmy. Je pot\u0159eba si uv\u011bdomit \u2013 jsem e-shop s\u00a0luxusn\u00edm zbo\u017e\u00edm? Jsem e-shop s\u00a0ekologickou kosmetikou? Pak by podle toho m\u011bl vypadat i samotn\u00fd obal a jeho estetika.<\/p>\n

\"Potisk<\/p>\n

2) Vsa\u010fte na ekologii<\/strong><\/h3>\n

Ekologie<\/a> je d\u016fle\u017eitou hodnotou nejen pro firmy ale i pro koncov\u00e9 z\u00e1kazn\u00edky. Nebojte se sv\u00fdm z\u00e1kazn\u00edk\u016fm uk\u00e1zat, \u017ee jste \u0161etrn\u00ed k\u00a0p\u0159\u00edrod\u011b a uka\u017ete jim to i obalem. V\u00a0RAJA m\u00e1me mnoho ekologick\u00fdch alternativ obal\u016f, kter\u00e9 z\u00e1kazn\u00edka jednozna\u010dn\u011b oslov\u00ed.<\/p>\n

3) Spr\u00e1vn\u00fd rozm\u011br obalu \u0161et\u0159\u00ed n\u00e1klady za po\u0161tovn\u00e9<\/strong><\/h3>\n

Nezapome\u0148te ale ani na spr\u00e1vn\u00fd rozm\u011br krabice. Pokud zas\u00edl\u00e1te r\u016fzn\u011b velk\u00e9 zbo\u017e\u00ed, vsa\u010fte na krabice s\u00a0nastavitelnou v\u00fd\u0161kou. Kv\u016fli pr\u00e1zdn\u00e9mu prostoru uvnit\u0159 krabice, plat\u00edte vy\u0161\u0161\u00ed n\u00e1klady za transport.<\/p>\n

\"14) Usnadn\u011bte si reklamace<\/strong><\/h3>\n

E-shopy s\u00a0oble\u010den\u00edm ale nejen ty, se ka\u017ed\u00fd den pot\u00fdkaj\u00ed s\u00a0reklamacemi. Jak tedy z\u00e1kazn\u00edkovi uleh\u010dit vr\u00e1cen\u00ed zbo\u017e\u00ed? Ide\u00e1ln\u00edm \u0159e\u0161en\u00edm jsou krabice s\u00a0dvojit\u00fdm lepic\u00edm prou\u017ekem a perfora\u010dn\u00ed nit\u00ed. Z\u00e1kazn\u00edk otev\u0159e po obdr\u017een\u00ed zbo\u017e\u00ed krabici perfora\u010dn\u00ed nit\u00ed \u2013 d\u00edky tomu se krabice nemus\u00ed nikde \u0159ezat. Zbo\u017e\u00ed bohu\u017eel ale nespl\u0148uje o\u010dek\u00e1v\u00e1n\u00ed, je nefunk\u010dn\u00ed nebo boty zkr\u00e1tka nepadnou. Zbo\u017e\u00ed z\u00e1kazn\u00edk vlo\u017e\u00ed zp\u011bt do t\u00e9to krabice a druh\u00fdm lepic\u00edm prou\u017ekem op\u011btovn\u011b zalep\u00ed.<\/p>\n

\"Vr\u00e1cen\u00ed<\/p>\n

5) Zvolte spr\u00e1vnou v\u00fdpl\u0148 a fixaci zbo\u017e\u00ed <\/strong><\/h3>\n

Aby byla zaji\u0161t\u011bna bezpe\u010dnost p\u0159epravovan\u00e9ho zbo\u017e\u00ed, je pot\u0159eba se zamyslet, jak\u00fd fixa\u010dn\u00ed a v\u00fdpl\u0148ov\u00fd materi\u00e1l zvolit a jakou hraje uvnit\u0159 obalu roli:<\/p>\n